Cover Girl Advertisement

When thinking of advertisements, for some odd reason, I immediately will think of Cover Girl makeup ads that are often found in almost every woman’s magazine. However, this particular advertisement features country music superstar Taylor Swift and very similar to all of their distinctive ads focuses mostly on her face. This ad is for their new â€Å"natureluxe silk foundation- luxury touched by nature. † From this relatively simple ad, as it only contains a close up of Taylor Swift as well as text, it allows for the discussion of it’s unique aesthetics. The first thing that I would like to discuss is the colors that are used within this advertisement. The advertisement finds balance by using a soft and light yet trendy green for their top lettering of Cover Girl, some pop out lettering under the image all to match the color of the actual foundation bottle. The advertisement becomes more appealing to the eye as Cover Girl is attempting to create an earthy yet â€Å"simple is beautiful† feel for their audience. Also, the actual colors of Taylor Swift herself are very fair and soft as it looks as if she is not wearing any foundations. In addition, she is wearing a pale pink ruffled dress adding to the light, fluffy and earthy feel of the advertisement as a whole. However, the majority of the wording is a dark black with some of the font in bold and different sizes. It is evident that the advertisers are attempting to bring their audience’s attention down from Taylor Swift to what they actually have to say about the product by using opposing colors and bold text. In addition to the colors that were used, the actual wording that was used is particularly interesting. The advertisement uses many different sizes and colors within the whole image. The top Cover Girl is in the light green color reflecting back to the idea of softness and it is the vantage point for a person’s eyes. It is very bold and automatically draws attention to the top half of the advertisement. Also, the different very black and dark bold text at the bottom of the page seems intriguing for a few reasons. First, the different font types and sizes attempt to make you really see the first three lines very clearly and get an understanding of what the product is. However, the work â€Å"new† happens to be in green followed by â€Å"natureluxe silk foundation† with â€Å"luxe† being bolded, suggesting that this product is truly â€Å"luxury touched by nature;† which is in very small print right below that as well. In addition, I find it interesting that the two black bolded lines both have the word â€Å"air† in them and also soft, air-like words, such as â€Å"fresh† and â€Å"breath. To me this is suggesting that even though the text may be dark and bold, this product is still going to make the user feel fresh and lightweight. Therefore, this brings me to the last topic of the lighting that is used within the image as well as the text. With the text having a dark and bold at the top, it slowly becomes lighter and smaller and even throws in come light green text in there as well, suggesting that it almost has a elegant, luxurious feel to the text just as much as the makeup is going to have on a person’s face. Also, the lighting within the image is very bright and the backdrop of a complete white again is keeping the theme of lightweight and airy flowing throughout the entire advertisement. In addition, the bright, artificial white lighting is also used on Taylor Swift’s face as well as arm to suggest that she is feeling fresh and clean when wearing this foundation.

Impact of Celebrity Endorsements on Brand Image

Impact of Celebrity Endorsements on Brand Image Introduction Celebrities are people who enjoy public recognition by a large share of a certain group of people. Whereas attributes like attractiveness, extraordinary lifestyle or special skills are just examples and specific common characteristics that are observed and celebrities generally differ from the social norm and enjoy a high degree of public awareness. The term Celebrity refers to an individual who is known to the public actors e. g. (Nana Ama Mac Brown sports figure e. . Michael Essien, entertainer e. g. Sarkodie e. g. ) for his or her achievements in areas other than that of the product class endorsed (Friedman and Friedman,1979). or having wider influence in public life and societal domain. Attributes like charisma, extraordinary life style or special skills, larger than life image and demigod status can be associated with them. It is safe to infer that within a corresponding social group celebrities generally differ from t he social norm and enjoy high degree of public awareness. While Endorsement, is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, stature in the society or expertise in the field to the brand. In a market with a very high proliferation of local, regional and international brands, celebrity endorsement was thought to provide a distinct differentiation (Martin Roll, 2006). McCracken (1989) defined a celebrity endorser as, â€Å"any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement (marketing communications), is useful, because when celebrities are depicted in, marketing communications they bring their own culturally related meanings, irrespective of the required promotional role. McCracken’s (1989) view also suggests that a symbolic â€Å"match† should exist between the celebrity image and the brand image in order for the celebrity endorsement to be effective. † Consumers with strong self-enhancement goals tend to form self-brand connections to brands used by aspiration groups, that is, groups for which the consumer wishes to become a member (Escalas and Bettman 2003). On the other hand, self-enhancers will be more likely to reject brand associations created by a celebrity endorsement where the celebrity associations are rejected (i. . , a non-aspirational celebrity), compared to consumers who do not have active selfenhancement goals. Ohanian (1991) supports this definition but further stresses that for endorsement to be truly effective, celebrities chosen as endorsers should be Knowledgeable, experienced and qualified in order to be perceived as an expert in the category. Two models were originally identified to explain the process of cel ebrity endorsement. As an endorser, one has to fulfill all the FRED objectives (Rajesh Lalwani, 2006), namely, Familiarity (target market is aware of him, finds him friendly, likeable and trustworthy); Relevance (which says that there should be a link between the endorser and the product as well between the endorser and the audience); Esteem (credibility to the mass); Differentiation (in all his projections, he is seen to be one among the masses, and yet he towers above them. He is different). The use of celebrity endorsement advertising has become an ever-present feature in modern advertising. These days, it's nearly impracticable to surf the Internet, open a newspaper or magazine, or watch television without seeing a celebrity selling something, whether it's cars, phones, medications, cosmetics, jewellery, clothing or even mutual funds and sports apparel. However, the use of celebrity in advertising is not a new phenomenon in Ghana in relation to advertisement; it has been around for several years. Certain persons in the past recognized celebrity endorsement and understood the importance of linking celebrities to brands, even before this was recognized as an important marketing communications tool e. g. To promote his fashion clothing house La Maison Worth, he sought a high society lady and an influencer of the court fashions, Princess Von Metternich, wife of the then Austria’s ambassador to France and close friend of Napoleon’s wife Empress Eugenie. This celebrity’s patronage and connection with La Maison Worth, contributed immensely to the success and status of this couture house, as the most influential in the world at its time. Since then, there has been an intricate relationship to people's identity in such a way in that celebrities are often viewed as a useful endorsement in transferring and communicating the meanings and symbols of a brand image to the general public. Nowadays Companies invest large sums of money to align their brands and themselves with endorsers. Such endorsers are seen as dynamic with both attractive and likeable qualities (Atkin and Block, 1983), and company’s plan that these qualities are transferred to products via marcom activities (Langmeyer & Walker, 1991a, McCracken, 1989). Furthermore, because of their fame, celebrities serve not only to create and maintain attention but also to achieve high recall rates for marcom messages in today's highly cluttered environments (Croft et al, 1996, Friedman and Friedman, 1979). Some brands can reject celebrity endorsement outright and emerge in a better off position than their rivals. The celebrity’s role is the most explicit and profound in incarnating user associations among the above mentioned points. To understand this, it can be analyze by the multiplier effect formula for a successful brand: S=P * D * AV Where S is a Successful Brand P is an Effective Product D is Distinctive Identity AV is Added Values Celebrity endorsements cannot replace the comprehensive brand building processes. As Branding evolves as a discipline companies must be extra cautious to utilize every possible channel of communication rather than just a celebrity endorsement. This therefore could be said that when all other steps in the branding process is followed and implemented, then channels such as celebrity endorsements can provide the cutting edge as it did for Nike and Accenture endorsement romance with Tiger woods until the resent scandal when Accenture redrew its endorsement. What Nike and Accenture did was to use celebrity endorsement as one of the main channels of communicating their brands to a highly focused set of customers. So, Accenture and Nike’s association with Tiger Woods was one of the parts of an ntire branding process that they have been practicing consistently. There are several thousands of examples of celebrity endorsements, majority of these were mostly very expensive e. g. Italian luxury brand Versace has used music icon Madonna and Hollywood stars Demi Moore and Halle Berry in its print adverts between 2005 and 2006. Also West Africa’s communication giant Glo telecommunication uses most musical sensations such a s Samini, Sarkodie, and Asem and other movie stars such as Nadia Buari etc. as the celebrities to endorse their services. Businesses organizations have long sought to distract and attract the attention of potential customers that live in a world of ever-increasing commercial bombardment. Everyday consumers are exposed to thousands of voices and images in magazines, newspapers, and on billboards, websites, radio and television. It has been estimated that about 20% of U. S. ads feature celebrities (Solomon 2009), and the percent of advertisement using celebrities in other countries, such as Japan, is thought to be even higher. Specific Objectives of the research Objective of this study is to reveal and re-establish the positive impact of celebrity endorsement on brand image and find out the most prominent factors this play in the key role in the success of an endorsement. To explore the link between brands and the consumer psyche and to identify how a model which can help any brand to identify the critical key areas to concentrate on while going for any celebrity endorsement. Furthermore, the objective of the research is to understand the impact of these celebrity endorsed advertisements, on the evaluation of product after purchase

Development Of Mughlai Cuisine Of India Architecture Essay

To analyze the impact of events on the development of Mughlai culinary art of North India and the farther Scopess to advance nutrient touristry finish. The purpose of this chapter is to supply its readers with an overview into the subject of the research. The first subdivision of this chapter would cover with the debut to the Mughal History, Imperial culinary art and Sultan ‘s etiquette. The 2nd subdivision would cover with Tourism and its societal and cultural impact on a society. The concluding subdivision would cover with the relation between Food Tourism, civilization and foodways.2.1.1 Mughal EmpireArab plunderers had established their hegemony in Sindh in western India by about AD713, but the Muslim presence merely made itself felt with the foray s of Mohammed of Ghazni from approximately AD 1000.About AD 1206 the first grand Turks, those of the slave dynasty, set up regulation in Delhi. Eleven of them in sequences gave topographic point to two from the house of Balban, six Khaljis, three Tughlaks ( including Muhammad bin Tughlak from AD 1324-51 ) , four Saiyyids and three Lodis, stretching in all for somewhat more than three hundred old ages ( Life and status of people in Hindustan,1935 ) .In 1526 the swayer Babar established the Mughal dynasty in India. He followed by Humayun, Akbar, Jahangir, Shah Jhan and Aurangzeb. The Mughal period was unusually good documented. Both the emperors Babar and Jahangir were brilliant diary keepers and Akbar ‘s matter were circumstantially chronicled in the Ain-i-Akbari [ 1 ] and Akbar-Name by his tribunal historian Abu Fazal. From the clip of Jahangir and thenceforth, a series of travellers from Europe left graphic impressionistic histories of the swayers and the people of India. To the slightly ascetic Hindu dining atmosphere the Muslims brought refined and courtly etiquette of both group of both group and single dining, and of sharing nutrient in family. Food points native to India were enriched with nuts, raisins, spices and ghee. These included meat and rice dishes ( Palao [ 2 ] ) , dressed meat ( Kabab [ 3 ] ) , stuffed points ( Samosas [ 4 ] ) , sweets ( Halva [ 5 ] , stewed fruit ) and sweetened drinks ( Falooda [ 6 ] , Sherbet [ 7 ] ) . New dishes enriched the culinary art of the wheat finely grounded meat ( Halim [ 8 ] , Harisa [ 9 ] ) , or the frozen Kulfi [ 10 ] , a rich ice pick of Khoa [ 11 ] , or Jalebi [ 12 ] . Muslims influenced both the manner and substance of Indian nutrient.2.1.2 The Sultan ‘s etiquetteMubarak Ali in his book ‘Mughal Darbar ‘ ( 1993 ) has written a great trade to about the dining imposts of the Delhi Sultans, which were possibly alone to Muslims royalty in India. A certain rite of formality was observed: Before the dinners begins, the Chamberlain [ 13 ] bases at the caput of the dinners rug ( Simat [ 14 ] ) and performs the bow ( Khidmat [ 15 ] ) in the way of grand Turk ; and all present do the same. The khidmat in India consists of bowing down to the articulatio genus as in supplications. After this the people would sit down to eat, and so they are bought gold, Ag and glass cups filled with all right sugar H2O perfumed with rose-water which they call sherbert. After they have taken the sherbert, the Chamberlain calls out Bismillah [ 16 ] . Then all begin to eat. At the terminal of the dinner, jugs of barley-drink ( Fuqqa [ 17 ] ) are brought ; and when these have been consumed, betel foliages and nuts are served. After the people have taken the betel and nuts, the Chamberlain calls out Bismillah, whereupon all stand up and bow in the same manner as earlier. Then they retire. Two types of dinners were held in the royal castle, A private dinners is the 1 that sultan attends. It is his manner to eat along with those who are present and those whom he calls for the intent, such as the particular amir's [ 18 ] – the caput Chamberlain ( amirhajib ) , the grand Turks paternal cousins, Imad-ul-mulk Sartez and maestro ofA ceremonials ( amir-i-majlis ) – and those out of the a'izza ( ‘The Honourables ‘ ) A and great emir ‘s whom he wants to honor and idolize. Occasionally, when he is declined to honor any one from among present, he takes a home base, puts staff of life on it and gives it to him. The latter receives it: and puting the home base on his left manus, he bows with his right manus touching the land. Sometimes the Sultan sends something from that repast to one absent from it, and the latter excessively bows like the one nowadays and sits down to eat it along with those that be in his company. The figure Lords go toing these private dinners ne'er exceeded 20. It has been remarked that such long jovialities in the company of Lords served to throw them into Sultans Company, and therefore maintain them out of problem. The public dinners are brought from the kitchen led by the castle officers, who call out Bismillah ; and they are headed by the main castle officer. He holds in his manus a gold Mace and is accompanied by his deputy who carries a Ag Mace. Equally shortly as they enter the 4th gate and those in the council-hall hear the call, all stand up and none remain seated, the grand Turk entirely is excepted. When the dishes are served on the floor, the castle of officers stand up in rows, their heads standing in forepart. He makes a discourse in which he praises the grand Turk and eulogizes him ; so he bows to him and in the same mode bow all those present in the council-hall whether large or little. Their usage is that anyone who hears the call of main castle officer ( naqib-un-nuquba [ 19 ] ) stops immediately, if walking and remains in his topographic point if he happens to be standing and none can travel until the discourse is over. Then his deputy excessively makes a similar discourse and bows ; and so make the castle officers and all the people in the 2nd clip. Then all the people take their seats ; and the gate secretaries draft a study informing the Sultan that the nutrient has been brought, even though he is cognizant of that. The study is handed over to a male child from one of the malik ‘s boy appointed for this intent and he takes the message to the Sultan who, on reading it, appoints whosoever he likes from among the great emir ‘s to oversee the seating and eating of the people. Mubarak Ali in his book ‘Mughal Darbar † ( 1993 ) has stated some about the seating besides: The usage at that point of clip was that the Judgess ( Qazis [ 20 ] ) , speechmakers ( Khatibs [ 21 ] ) and legal experts ( Shorfa [ 22 ] ) sit on a rug ( simat ) : and so come the grand Turk relatives, the great emir ‘s and the remainder of the people. But none sits expect at his appointive topographic point ; and therefore there is perfectly no confusion amongst them. All holding so their representative seats, the cup bearerA ( Shurbdariya [ 23 ] ) who give the keeping in their custodies gold, Ag, Cu and glass vass filled with refined sugar dissolved in H2O, which they drink at dinner. Everyone had before him, a set of all the assorted dishes consisting the dinner, which he eats entirely ; and no one portions his home base with another. When they finish eating, the drink ( Fuqqa ) is served in pewter tankards ; and every bit shortly as the people take it the Chamberlains call out Bismillah. At that clip the piece garnering stands up, and the emir ‘s oversing the banquet bows, and they bow excessively ; so they retire.The dinners were held twice a twenty-four hours – 1 in the morning and the other in the afternoon.2.1.3 Kings drink‘Any Muslim who drinks ( vino ) is punished with 80 chevrons, and is shut up in a matamore ( cell ) for 3 months, which is opened merely at the clip of repast ‘ . So says the Quran ( Chapter 6 ) . However there is no uncertainty that imbibing was really common among the grand Turks and the aristocracy. For the Mughals vino had a strong attractive force. Babar had periodic fitsA A of abstention, when he would interrupt up his flagons and goblets of gold and Ag and give away the pieces, merely to restart imbibing and the usage of bhang, after stating himself ( P.N. Chopra,1963, Society and Culture in Mughal India. ) . Akbar, harmonizing to the Jesuit Father Monserate, seldom drank vino, proffering bhang. He enforced prohibition in his tribunal, but relaxed regulations for European travellers because ‘they are born in the component of vino, as fresh fish are produced in H2O†¦ and to forbid them the usage of it is to strip them of their life ‘ ( J.S.Hoyland and, and S.banerjeeA 1922, The Cemetery of Father Monserrate ) . Of his boies, Daniyal and Murad both died immature due to inordinate imbibing. His other boy Jahangir was much addicted, but did non imbibe on Thursdays and Fridays ( Nicclao Manucci, Storio de Mogor 1653-1708, trans William Irvine ) . However at terminal of his government Jahangir would absorb 20 cups of dual distilled spirits daily, 14 during the twenty-four hours and the remainder at dark ( P.N. Chopra,1963, Society and Culture in Mughal India. ) . Shah Jahan drank but ne'er beyond the bounds of decency. The following emperor Aurangzeb was of class rigorous teetotaller who in 1668 issued terrible prohibition order to all his topics, Hindus and Muslim likewise. To do this spirits, arak or rice sprit was put into empty barrel that had contained vino from Europe. The settlings of other barrels were besides added, together with H2O and Sweet sugar. After eight saddle horses, the clear liquid savoring something like white vino. Another vino was made by immersing rosins in rice sprit for 3 to 4 yearss, striving and so keeping the liquid in an empty barrel for 6 to 8 months ; an infusion of day of the months was sometimes added for sugariness and spirit ( William Foster, Early Travels in India 1583-1619 ) .A A A A A A A A2.1.4 The Imperial culinary artBabar is said to hold lived in India for merely 4 A? old ages after suppressing. He lamented fact that this state had ‘no grapes ‘ , musk melons or first rate fruits, no ice cold H2O, no staff of life or cooked nutrient in bazars ( A.S.Beveridge, trans. Babur-nama, 1922 ) . He commented most judiciously on the vegetations and zoologies that he foremost encountered in this new state. He c ommented that chironji [ 24 ] is â€Å" a thing between the Prunus dulcis and the walnut, and non so bad † .He besides described the fish from Hindustan as really savory and that they had no smell or tediousness ( intending likely deficiency of castanetss ) . But bosom Babar remained an foreigner to Indian nutrient. His boy Humayun nevertheless was much more â€Å" Indianized † . Humayun even gave up carnal flesh for some months when he started his run to retrieve the throne, and make up one's minding after some contemplation, that beef was non a nutrient for devout ( J.S.Hoyland and, and S.banerjeeA , The Cemetery of Father Monserrate, , 1922 ) . . Akbar did non like meat and took it merely seasonally ‘to conform to the sprit of the age ‘ ( P.N. Chopra, Society and Culture in Mughal India,1963 ) . He abstained from meat at first of all Fridays, later on Sundays besides, so on first twenty-four hours of every solar month, so during the whole month of Fawardin [ 25 ] ( March ) , and eventually during his berth month of Aban [ 26 ] ( November ) . He started his repast with curds and rice, and preferable simple nutrient. One of travellers Father Monserate documented that Akbar ‘s tabular array was really deluxe, dwelling of more than 40 classs served in great dishes served in great dishes. These dishes were brought into the royal dining hall covered and wrapped in linen fabrics, which are tied and sealed, for the fright of toxicant ( J.S.Hoyland and, and S.banerjee, The Cemetery of Father Monserrate,1922 ) . The Ain-i-Akbari describes three categories cooked dishes. In the first, called safiyana, consumed by Akbar ‘s twenty-four hours of abstention, no meat was used. The dishes were made of rice ( zard-birinj [ 27 ] , khushka [ 28 ] , khichri [ 29 ] and sheer-birinj [ 30 ] ) , wheat ( chikhi [ 31 ] , basically the amylum of the rice isolated by rinsing and so seasoned ) , pigeon peas [ 32 ] , palak droop [ 33 ] , halwa, sherbert etc. The 2nd category comprised those in which both meat and rice were employed ( like Palao, Biryani [ 34 ] , Shulla [ 35 ] and Shurba [ 36 ] ) , or meat and wheat ( Harisa, Halim and Kashk [ 37 ] ) A .The 3rd category was that in which meat was cooked in ghee, spices, curd, eggs etc. These dishes in due class of clip came to be known as Yakhni [ 38 ] , Kabab, Do-Pyazza [ 39 ] , Musallam [ 40 ] , Dampukth [ 41 ] , Qaliya [ 42 ] and Malghuba [ 43 ] . Bread in this clip was either thick, made from wheat flour and baked in an oven ; or thin, and bake on Fe ho me bases utilizing dough of either wheat or khushka. Natural stuff came from assorted topographic points ; A rice from Bharaijj, Gwalior, Rajori and Nimlah, ghee [ 44 ] from Hissar, ducks, water bird and certain veggies from Kashmir, and fruits from across the north western boundary lines every bit good as from all over the state. Though Jahangir, unlike his male parent, enjoyed eating meat, and particularly the animate beings of the pursuit, he kept his male parent agenda of abstention, adding Thursday to them, that being the twenty-four hours of birth of his boy Akbar. He banned the slaughter of animate beings on Thursday and Sundays. He seemed to hold left fish wholly and preferred a khichri called lazizan, made of rice cooked with pulsations, ghee, spices and nuts on the yearss of abstention from flesh. Another of his favourites was Falooda, jelly made from the straining of poached wheat, assorted with fruit juices and pick ( P.N. Chopra, Society and Culture in Mughal India, 1963 ) . Aurangzeb boy of Jahangir on the other manus was a Spartan. Tavernier says that no animate being passed his lips: he go ‘thin and thin ‘ to which the great fasts that he kept hold contributed†¦ he merely drank a small H2O, and ate small measure of millet staff of life.Besides that he slept on the land with merely a tiger ‘s tegument over him ( P.N. Chopra, Society and Culture in Mughal India, 1963 ) .2.2. TourismTourism today is one the fastest turning sectors in the planetary economic system. It is besides one ofthe largest sectors in the universe economic system doing of all time increasing parts to planetary end product and employment.In 2008, international tourer reachings grew by 2 % to 924 million, up 16 million over 2007. Analysts further predict that the tourer reachings will touch 1.6 billion by the twelvemonth 2020. Tourism is one of the largest income generators for an economic system and is turning at a really rapid gait. Growth in touristry besides translates into indirect growing and impact on assorted other sectors of the economyA ( Farooquee, N.A. et Al ( 2008 ) ‘ Environmental and Socio-Cultural Impacts of River Rafting and Camping on Ganga in Uttarakhand Himalaya ‘ ) .2.2.1 IntroductionService industry has gained utmost potency in the past two decennaries and is now one of the chief industries for societal and economic growing of any part. This growing has bought along with itself an addition in the planetary end product and assorted employment chances. One of the of import constituents of the service sector is touristry sector. The World Tourism Organization defines touristry as â€Å" The activities of individuals going to and remaining in topographic points outside their usual environment for non more than one back-to-back twelvemonth for leisure, concern and other intent † ( Commission of the European Communities et al. , 2001 ) . Tourism incorporates both touchable and intangible elements of service sector. Tourism has evolved over clip ( six decennaries about ) and has been go oning turning and diversifying in order to go the fastest and the largest turning economic sectors in the universe. Tourism has been booming at an exponential rate thereby advancing and researching new finishs and in some instances going the chief driver of the economic system. In some the underdeveloped states it is one of the chief income bring forthing sector and besides the figure one in export class at that place by bring forthing employment on a larger graduated table. The travel and touristry industry is undergoing a transmutation as the significance of this industry is unveiled by most states.2.2.2 HISTORY OF VOYAGES AND TRAVELLERS:Tourism has been apparent throughout the ages. It has merely taken a major leap in the past few decennaries and has become a major portion of the economic system. Ancient age travel was largely an unconscious matter. Travel was chiefly an result of trade and other commercialism activities. In other words, earlier traveller can be regarded as a merchandiser looking for goods and merchandises and prosecuting in trade and commercialism. States like India and China have attracted travellers from all over the ancient universe. This tendency continued ensuing in geographic expedition of different finishs by the Europeans particularly heading towards Indian shores for the exclusive intent of trade and commercialism. The impulse to research new lands and to seek new cognition in antediluvian and distant lands was yet another motivation of travelers in subsequent periods. Traveling that took topographic point during the Middle Ages was largely for spiritual intents. The pattern for going for spiritual intents became a good established usage in many parts of the universe. Romans were known for going during this epoch and wherever they went, there existed a all right web of roads. Tourism gained impulse every bit shortly as alterations like the mental attitudes towards pleasance, instruction based travel ; addition in disposal income, need for a interruption from the humdrum work agenda etc took topographic point. For about the first one-fourth of the twentieth century pleasance travel was merely for the privileged 1s of the society holding free clip in manus every bit good as significant buying power. Numerous travel associations were formed during this clip of the century who organized trips and holidaies for in-between category and their households. However, it was the twentieth century where a alteration was witnessed in the whole touristry scenario particularly from an international position for different intents like wellness, concern, diversion or spiritual intents which led authoritiess to publish passports and visas and take enterprises to their citizens abroad. Increase in touristry has been good for the full universe linking all the finishs to one a nother. However, there have been jobs associated with developing states where the authorities capacity is limited and tourist Numberss are increasing. These states rely extremely on touristry and are badly affected when touristry is discouraged on the evidences of condemnable activities and safety and security issues. â€Å" These issues and many more like the environmental issues have grown as international touristry reachings have soared to over 800 million yearly. By 2020 that figure is expected to be over 1.6 billion † ( World Trade Organization, 1997 ) . Despite these factors, touristry development opens doors to assorted employment chances for the underdeveloped states.2.2.3 IMPACTS OF TOURISMTourism is amongst the fastest and most diverse sectors of the economic system. It has been a focal point of many authoritiess, particularly for developing economic systems, to seek and develop touristry as one of the most attractive sectors of the domestic economic system. Tourism constant ly impacts every part, civilization, people, state etc that it touches. These impacts are an challenging mix of the good and the bad for the part. Governments have to do a trade off between the advantages offered by touristry and the negative impacts brought in by it. Ming dynasties and Chulikpongse ( 1994 ) have noted touristry ‘s function as an agent of alteration, conveying countless impacts on regional economic conditions, societal establishments and environmental quality.A The impacts of touristry can be categorized into the undermentioned parts i.e. Economic Impacts, Socio-Cultural Impacts and Environmental Impacts.2.2.3. Economic Impact:In most instances, economic benefits lead to the focussed growing of touristry as a sector in any state. Today, touristry is one of the universe ‘s first beginnings of export net incomes, if planetary touristry income and international transit grosss are included.Harmonizing to Keiko Noji ( 2001 ) , Governments focal point on touri stry development as it presents the easy path to roll uping and increasing the foreign militias, making occupations and lending to over all economic growing. Private sector, which brings commercial addition to the state, is a taking force in the touristry industry. In many instances, foreign capital dominates the domestic and international market and touristry outgo goes outside of the state. There are possible positive and negative impacts of such touristry development.2.2.3.1 Fiscal:Tourism helps the host community earn assorted monetary additions in the signifier growing in the foreign exchange militias, Gross Domestic Product, growing in regional commercial endeavors and for persons every bit good. For e.g. the part of Travel & A ; Tourism to Gross Domestic Product ( GDP ) ofIndiahas been forecasted to stay changeless at 6.1 % in 2008 to 6.1 % in 2018. Besides, Export net incomes from international travellers and touristry goods contributed 6.7 % of entire exports in 2008, and it is anticipated that this will lift to 4.4 % of sum in 2018 ( Beginning: World Travel & A ; Tourism Council 2008 ) .A A2.2.3.2 Employment Opportunity:Tourism development in a part leads to the more employment chances and higher pay rates for work forces and adult females and entree to better developing for employees. Lee ( 1996 ) studied the economic effects of touristry in New Zealand and concluded that touristry performed better than most industries in bring forthing employment and revenue enhancement grosss and performed reasonably good in administering income among household income categories. Cukier-Snow and Wall ( 1994 ) besides examined touristry employment growing in Bali, reasoning an addition in the employment of adult females. The part of the Travel & A ; Tourism Economy to employment â€Å"in Indiais expected to lift from 30,491,000 occupations in 2008, 6.4 % of entire employment, or 1 in every 15.6 occupations to 39,615,000 occupations, 7.2 % of entire employment or 1 in every 13.8 occupations by 2018 † ( Source: World Travel & A ; Tourism Council 2008 ) . The assets associated with touristry overpower the negatives it brings with it. However, negative impacts associated with touristry can non be ignored. The employment is frequently parttime and low paid. The skilled places are occupied by foreign subjects and hence there is disparity in the income distribution form frequently associated with leakages.A2.2.3.3 Servicess:Tourism creates growing chances in a part. It leads to the creative activity of new installations, public-service corporations and diversion installations that would non hold been possible or financially feasible to supply in the community. Tourist outlooks can take to better service by local stores, eating houses, and other concern operators and enterprisers. The tourer traffic in a community leads to break installations such as fire section, constabulary, and wellness services which besides benefits the local occupants. However, long-established and conventional services may be forced out or relocated due to competit ion with tourer involvements. Water, power, fuel, and other deficits may be experienced because of increased force per unit area on the substructure.2.2.3.4 Others:Other economic impacts of touristry includes enlargement of the economic base ( i.e. , variegation ) , Inter-sectoral linkage and Multiplier effects, growing of entrepreneurshipA as merchandises and services can be locally produced by touristry related and other concern, creative activity and growing of substructure installations, improvement of societal services and encouragement of regional development in developing countries. The most profound impact that touristry has on the host economic system is through the development and growing of substructure in the domestic state.2.2.4 SOCIO CULTURAL IMPACTS:Tourism can be act as either an international peace shaper and can assist in understanding or it can be a destructive force assailing different civilizations, ecology, and local communities ( Mirbabayev. B, Shagazatova. M ) . Therefore, development of a tourer finishs and its associated comfortss and benefits require a elaborate program in order to accomplish victory over the negativeness associated with it, particularly in developing states where conserving and developing the quality of life of local populations is disputing. The societal and cultural deductions of touristry necessitate thorough and elaborate deliberations, as effects can either interpret into long term benefits or hurts to communities. A state ‘s civilization and societal environment is highly vulnerable and therefore it needs protect ion and saving, as touristry is an gnawing force of modernisation. ( Hing. N, Dimmock. K, 1997 )2.2.4.1 Cultural Impacts:Local civilization of a part or state is the focal point for pulling tourers to the part. Though the local sculpture, music, dance, culinary art, vesture, handcrafts and traditional imposts, ceremonials and folklore are a beginning of attractive force, touristry can take to commercialisation and abuse of these really assets. This will farther take to the impairment, debasement and eventually the disappearing and the local civilization. Some of the customary activities of a part may look absurd to the tourers may take the tourers to oppose and derogative activities against the local civilization ( Xavier, 2001 ) . Cultural facets of host parts act as tourer drawing cards, but are at the same time vulnerable to socialization. Though it has a negative impact on the local traditions, assorted writers have studied that it can help in the saving procedure. Harmonizing to a survey carried out by Teye, touristry can lend to greater understanding between North and South Africa by developing cultural touristry which promotes host-guest experiences and non than superficial brushs, ( Hing. N, Dimmock. K, 1997 ) . In another instance survey on the impacts of touristry on the Khajuraho temple inIndia, it is stated that touristry can convey economic alleviation and prosperity to local community, with minimum socio-cultural costs. ( Hing. N, Dimmock. K, 1997 )2.2.5.2 Social Impacts:Social interface amid tourers and local community may ensue in common grasp, apprehension, credence, consciousness and acquisition. It gives the host community a large encouragement in assurance and regard, and reduces biass and abolishes preconceived impressions and perceptual experiences. Local communities are benefited through part by touristry to the betterment of the societal substructure for illustration development of roads, Parkss, museums, wellness attention establishments, cyberspace coffeehouse etc. Robinson ( 1999 ) , states that there is no grounds that proves that touristry is conveying different civilizations together. Tourism can increase tenseness, ill will, and intuition. Tourism has an inauspicious impact on the traditional patterns, the perceptual experience of the occupants. Unbalanced population constructions, supplanting of local people, a negative behaviour by visitants toward occupants and an inauspicious consequence on the overall community life. Assorted surveies have been carried out to find that an addition in touristry has a direct impact on the addition in offense rate of a finish, as most frequently tourers are the victims to these condemnable Acts of the Apostless ( McElroy, Tarlow & A ; Carlisle, 2007 ) . Tourism can and frequently does take to jobs such as harlotry, alcohol addiction, chancing and drug trafficking. There are few tourist finishs immune to this job ( Noji.K, 2001 ) . Hence it is highly indispensable to advance touristry in the part while guaranting that it provides both incomes every bit good as generates respect for the local tradition and civilization.2.3 Food TourismFood Tourism is all approximately nutrient as a topic and medium, finish and vehicle, for touristry. It is about persons researching nutrients new to them every bit good as utilizing nutrient to research new civilization and ways of being. It is about groups utilizing nutrient to ‘sell ‘ their histories and to build marketable and publicly attractive individualities, and it is about persons fulfilling wonder. Finally it is about sing of nutrient in a manner that is out of the ordinary, that stairss outside the normal modus operandi to detect difference and the power of nutrient to stand for a nd negociate the difference. Folklorist, nutrient bookmans and nutrient aficionados have long fascinated by occasions of explorative eating- cases of eating the new, the unfamiliar, the alien- and by the institutional cookery books and folklife festivals. These occasions and include assortment of nutrient related behaviors and reflect complex web of cultural, societal, economic and aesthetic systems every bit good as single penchants. The definition of what constitutes adventuresome feeding is a contextual 1 that depends on the position and motives of the feeder. The writer states that the intent of nutrient touristry as a model is to seek together the impression of position and assortment of cases in which a foodways is considered representative of the other. Lucy M Long ( 2007 ) defines nutrient touristry as the international as the international, explorative engagement in the foodways another-participation including the ingestion, readying and presentation of nutrient points, culinary art, repast system or eating manner considered to a culinary system that no 1 owns. This definition accent on the person as an active agent in building significance within a tourer experience and it allows for an aesthetic response to nutrient as a portion of the experience. Exploration and internationalism define these cases as touristry. Valence Smith ( 1989 ) defines a tourer as a temporarily leisured individual who voluntarily visits a topographic point off from place for the intent of sing a alteration. The culinary tourer participates for the intent of sing a alteration in foodways non simply hungriness. Nelson Graburn ( 1989 ) proposed that for the tourer to see is a journey from profane to the sacred as a manner to embroider and addA significance to 1s life. The tourer experience offers non merely new civilizations and new sights, but besides a new manner of comprehending those sights and these new manner finally heighten an person. Johan Urry ( 1990 ) developed this impression of touristry as quantitative class of experience, specifying it as a sort of sing he refers to as a â€Å" tourer regard † . This regard is different from â€Å" every twenty-four hours looking † in that it attends to difference. It notices contrast and peculiarity, it shifts the ordinary action and objects out of the ordinary universe enable Trapa bicornis and promoting viewing audiences to rcognise their power as symbols, amusement and art.2.4 Authenticity and Culinary Tourism in Mughlai Restaurants across Delhi and AgraFood touristry has long been linked with genuineness in Mughlai eating houses across Delhi and Agra. Lifestyle magazines such as Gourmet and Travel & A ; Leisure reveal the connexion between nutrient and touristry. On the other side , backpacker ushers like the Lonely PlanetA ever include subdivisions on local nutrients and where to eat while going. As these magazines demonsterate nutrient and touristry go manus in manus. But when feeding is touristry, a whole new theoretical model arises. Culinary touristry, the geographic expedition of foreign foodways as a representative of an otherA provides a model for interrogating the assorted intersections between touristry and foodways ( Long, 1998 ) . The term authensity has been widely used to analyze both foodways and touristry, it can besides be applied within the frame work of culinary touristry to hold a better understanding about societal kineticss, peculiarly the procedure of individuality building and proof, that by and large accompany the escapades in eating.A Cultural eating house are a good illustration how dinning constitutions have come under the tourer regard and how dining constitutions have become a tourer patterns. Eating where the eating house is described as a signifier of individuality work â€Å" a theatre for thought and forging a ego † ( Shelton 1990 ) . An cultural eating house is a symbolic phase upon which the geographic expedition of the alien, facilitated through the construct of genuineness becomes an look of individuality.2.4.1 Authenticity a praradoxAuthenticity has been categorized as a plastic word that â€Å" have come to intend so much that they truly intend really small while however less signaling importance and power † ( Bendix,1992 ) . â€Å" Authenticity measures the grade to hex something is more or less what is ought to be. It is therefore a norm of some kind. But is it an subjective norm, emerging somehow from the cusine itself? Or is it an experimental norm, reflecting some imposed gastronomic criterion? If it is an subjective norm, who is its aythoritative voice: The professional cook? The mean consumer? The glutton? The homemaker? If it is an imposed norm, who is its privileged voice: the cognoscente alien nutrient? The tourer? The ordinary Participants in a adjacent culinary art? The cultivated feeder from distant one? . † Arjun Appadurai ( 1986 ) Appaduraj above inquiries the lineation of the basic argument over genuineness: where it is locatedA and by what authorization is it judged? . Appadurai believes the above term should non be applied to culinary system at all, as it can non account for the in avoidable that occurs in civilization and their culinary art.2.4.2 Mughal Influence on Indian FoodThe culinary art of India is every bit huge as its people. Each and everyA group has its ain typical nutrient penchants along with their different civilization. India has witnessed several invasions from Arab, Central Asia, the Mughal Empire and Persia in its early yearss. These invasions had a great influence on Indian nutrient. The Muslims from western Asia brought the Mughlai culinary arts to India in the fifteenth century when Mughal swayers conquered a big part of India. During the Mughal dynasty, these dishes were prepared for the Mughal Emperors for elegant dining with dry fruits and nuts. The cordial reception of sharing of nutrient with others in Mughal courtly society helped India to absorb it as its ain. Mughlai culinary art is one of the most richest, popular and munificent culinary arts in the state. These are pretty spicy and have alone aroma. The cookery method includes tonss of milk and pick with alien spices, nuts and dried fruits to do it rich and spicy. Biryani, Korma and Palau are some of the celebrated Mughlai culinary art. The Mughal influence on Indian nutrient supported the development of Indian nutrient to a great extent. The Mughlai culinary art full of rich gravies and non-vegetarian nutrients such as kabobs, along with the fruits like apricots, Prunus persicas, plums and melons contoured the construction of the Indian nutrient while offering it a distinguishable dimension. Each of the Muslim swayers offered something or the other to do Indian nutrient the assortment of spice, gustatory sensation, nip and spirit. The narrative of success Mughlai nutrient is still go oning via the agencies of ethinic and some new eating houses which still serve Mughlai nutrient. It still remains as one of the most of import portion in Indian culinary manner in any eating house across India. Although, Mughlai culinary arts are available in all parts of the state, but Delhi and Agra are the best topographic point for this royal culinary art. In this present scenario, the Mughlai influence on Indian nutrient reflects the local cookery manners in it. The culinary arts available in Delhi and Agra are nevertheless are the combination Indo-Persian manner and typical North Indian spices like Cuminum cyminum, Chinese parsley, cardamon, cinnamon, turmeric and land chilies. Whereas in Hyderabad, curry foliages, hot chilies, mustard seeds, Tamarindus indica and coconut milk are added to these culinary arts to give them a local spirit.2.5 Mention2.5.1 BooksK.MA AshrafA ( 1935 ) , A Life and status of people in Hindustan,2n dA edition. New Delhi, Munshiram Manoharlal. pp 118-19 and pp 158-63M.S.Radhawa ( 1982 ) , A History of agribusiness in India, Indian council of agribusiness research, vol. 2, New DelhiP.N. Chopra ( 1963 ) , Society and Culture in Mughal India, 2nd edition, Agra. Shiv Lal Agarwala and Co. ( Pvt ) Ltd. p. 51 and 257J.S.Hoyland and, and S.Banerjee ( 1922 ) , A The Cemetery of Father Monserrate, India. Oxford University Press. p.199Nicclao Manucci, Storio de Mogor 1653-1708, trans William Irvine, John Murrary ( 1980 ) , vol.1, London. p.219Abul Fazal, The Ain-i-Akbari, trans H.Blochmann ( 1871 ) , New Delhi. Abul, Aadiesh Book Depot, repr.1965. pp. 57-78William Foster, Early Travels in India 1583-1619, New Delhi. S.chand and Co, repr 1968. pp. 60-121A.S.Beveridge ( trans. ) , Babar nama ( 1922 ) , New Delhi. Oriental Books Reprint Corporation. Pp. 645 and 687.Mubarak Ali, Mughal Darbar ( 1992 ) , Lahore, Nigarshat, .6 Sethi. V ( C1051 )

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Liberalism Notes Essay * Mainstream western philosophy. Other philosophies define themselves in relation to liberalism. * Evolution over time, though constant stress on individual freedom. Intellectual antecedents are 16th century religious reformations, 17th century scientific revolution and 18th century Enlightenment. !8th/19th century industrialisation created new class interests with commitment to reform programme so term liberalism dates from early 19th century. * Liberalism a reaction to 19th century absolutist regimes hence inextricably bound up with national self-determination. Movements for national freedom/unity associated with demands for civil/political rights and for constitutional checks on government. 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Challenge to consensus came principally from an older free market version of liberalism i.e. neo-liberalism. Battle of ideas post 1945 less between left and right than between old and new liberalism. * Today liberal has different meanings in different places UK Liberals/Liberal Democrats long seen as centre/left of centre; in EU liberalism normally associated with the right; in USA a term of abuse for radical-progressive (crypto-socialist) ideas; label also associated with free market advocates (Hayek, Friedman, New Right). And almost all mainstream ideologies can be regarded as variants of liberalism. * Liberal values/ideas of vital historical importance central to development of British political tradition UNDERLYING ASSUMPTIONS AND VALUES OF LIBERALISM * Hall (1986) describes liberals as open-minded, tolerant, rational, freedom-loving people, sceptical of the claims of tradition and established authority, but strongly committed to the values of liberty, competition and individual freedom. 19th century liberalism stood for individualism in politics, civil and political rights, parliamentary government, moderate reform, limited state intervention, and a private enterprise economy. Widespread agreement over key liberal ideas/values though not over their later development and interpretation. * Key assumption is individualism. Individuals (rather than nations/races/classes) are the starting point. 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In early history of liberalism this entailed firm limits on power of government to interfere with individual liberty. An important application was principle of toleration applied especially to religious belief championed by Locke (1689) Mill (1859) went on to demand full freedom of thought and expression. Later some liberals stressed freedom to enjoy certain benefits (positive liberty) thus entailing extensive state intervention to enlarge freedom (Green (1881) and Hobhouse (1911) and Berlin (1975)). Conflict between positive and negative views of freedom (and divergent implications) a major theme in the development of liberalism in 20th century. * Influence of egalitarian assumptions. So stress on equality before the law, and equal civil and political rights (though little agreement on what these should be in practice). Some liberals thus justify state provision of education et al to create greater equality of opportunity. But this commitment generally accompanied by acceptance of considerable inequality of income and wealth so in practice equality sacrificed to liberty? * Freedom entails the freedom to be unequal? But liberals deny that individual liberty is inconsistent with social justice. Self-seeking individualism, yes but equation of might and right, no. Squaring of circle attempt to make justice consistent with pursuit of rational self-interest (Rawls, 1971). Implies optimistic view of human nature and thus scope for reconciling individual and collective goals. Hence liberalism differs here from traditional conservatism (more pessimistic about human nature) and socialism (deny reconciliation can be readily achieved) SUMMARY OF THE HISTORICAL WHIG-LIBERAL TRADITION * 17th century Puritanism and Parliamentarism * Late 17th/18th century The Whig Tradition: Glorious Revolution (Locke), constitutional monarchy, government by consent, division of powers, religious toleration (Charles James Fox), oligarchy, mercantilism. * Late 18th/early 19th century Radicalism: revolution (Paine), rationalism, rights of man. * Classical liberalism (Smith) Individualism (Malthus), free markets (Ricardo), utilitarianism (Bentham), representative democracy ( James Mill). * Mid 19th/later 19th century Victorian Liberalism: Manchester liberalism (Cobden), nonconformism (Bright), free trade (Gladstone), nationalism (Mill), municipal gospel (Joseph Chamberlain). * Late 19th century/early 20th century New Liberalism (T.H.Green): social reform (Hobhouse), state intervention (Hobson), liberal imperialism (Edward Grey), national efficiency (Asquith), constitutional reform (Lloyd George). * 1920s to 1970s Decline of Liberal Party but progressive liberal consensus (Keynes, Beveridge). * Late 20th century/early 21st century Liberal revival? (Steel): European Union (Ashdown), devolution (Kennedy). THE WHIG TRADITION * Whig party in 17th century opposed royal absolutism and championed religious dissent; support for rights of parliament and for limits on royal power. Influence of Locke (1632-1704) belief in natural rights to life, liberty and property; government should rest on consent of governed, whose rebellion was justified if their rights were infringed. Need for constitutional limits on government, and division between legislative and executive powers ideas enshrined (imperfectly) in British Constitution post 1688 Glorious Revolution, and later helped to inspire French and American Revolutions. * Contradictions in Whiggism. Defence of material interests aristocrats and merchant/banking allies sought to preserve own power, property, privileges from threat of crown. No concern for massive 18th century wealth/income inequalities. And no wish to spread power beyond the propertied, so constitution they developed/defended was oligarchic/conservative. Fortunes made out of war, slave trade, India. Enclosure of land at expense of rural poor; ruthless enforcement of game laws. * Radical interpretation of Whiggism also no taxation without representation (slogan of parl. opposition to the Stuarts) also became cry of American colonies. 1776 Declaration of Independence based on Whig principles; French revolution welcomed by most Whigs Whig leader Charles James Fox defended its principles/championed civil liberties in England (until death in 1806). * Out of office, 1783-1830, so able to proclaim continued attachment to peace, retrenchment and reform unsuccessful parl. Reform bills, 1797 and 1810. Some credit claimed for abolition of slave trade, while traditional Whig demand for religious toleration reaffirmed in support for Catholic emancipation. * Defection of Old Whigs and accommodation within Foxite remnant of party of new radical generation, committed to reform, helped to preserve/reestablish a politically progressive Whig tradition that ultimately merged into liberalism. 1832 Reform Act the culmination of the Whig tradition yet underlines its essentially conservative nature very modest franchise extension (some of the propertied middle classes). Yet new urban centres gained at the expense of the shires; manufacturing/commerce at the expense of land. Whig aristocrats ultimately lost influence to urban-based business and professional middle classes (the muscle behind Victorian liberalism), though Whigs remained an important, if diminishing, element within the Liberal coalition until the late 19th century. (An antidote to those who view liberalism almost exclusively in terms of free markets neglects the Whig foundations). * The Whig-Liberal tradition is essentially a political tradition, concerned with constitutional issues/civil liberties/parl. sovereignty/ government by consent/freedom of conscience and religious observance/no taxation without representation. Whiggism served economic interests but never really an economic doctrine not about free trade/markets. Foreign trade policy in 17th/18th centuries mercantilist aimed to secure (through colonisation, Navigation Acts and war) the largest possible British share of world trade. RADICALS * Radical reformers at different times, interwoven with or opposed to Whig tradition influence on both liberalism and socialism. Radicalism a broad term, with different connotations for different periods, yet huge influence on British liberalism and 19th century Liberal party. * Paine (1737-1809) never absorbed into the Whig (later Liberal) establishment argued that once sovereignty had been transferred from the monarch to the people, there was no logical case for restricting the franchise his ideas the logical outcome of Whig slogans. Paine a liberal? (uncompromising individualism, sympathies with manfacturers, hostility to government). Or a socialist? (Blueprint for the Welfare State, support for graduated income tax, inspiration for Chartists). More impact in USA/France than in Britain seen as dangerous due to uncompromising republicanism, total opposition to hereditary principle, rejection of Christianity. * Philosopher radicals (or utilitarians) such as Bentham were in touch with progressive Whigs; Whitbread and Brougham constituted the progressive wing of the parl. party. Cobbetts radical populism harked back to pre-industrial age; Bright (Quaker manufacturer) belonged to new generation of post 1832 MPs himself displaced by new breed of radicals who took over the Liberal party in latter part of 19th century. * Radical pressure reinforced Whig commitment to parliamentary reform in 1832, and later. Association with religious dissent in 2nd half of 19th century imbued it with strong moral character fuelled demands for non-denominational state education and C of E disestablishment. Also strongly associated with the municipal gospel in local government. Fusion of Whigs and radicals with former Peelites created Liberal Party, 1859. Whigs continued to dominate Liberal Cabinets, but radicals dominated increasingly important grass roots level, especially after 1859 formation of the National Liberal Federation. * Yet it was a relatively restrained, religiously inspired, and peculiarly British strand of radicalism which eventually prevailed rather than the fiercely rationalist, republican radicalism of Paine. CLASSICAL ECONOMICS AND UTILITARIANISM * Intellectual (rather than moral) influence on Victorian liberalism of classical economists and utilitarians. Smith (1732-90), Malthus (1766-1834) and Ricardo (1772-1823) established importance of markets in the allocation/distribution of resources. And Benthams (1748-1832) utility principle was applied to a wide range of institutions/practices fiercely rationalist analysis (What use is it?). The greatest happiness of the greatest number was the only right and proper end of government. * Both stemmed from the 18th century Enlightenment; both shared the individualist/rationalist assumptions underpinning liberalism; each tended to share the implications of the others approach. Mill had a foot in both camps. * But modern neo-liberals argue it is only Smith and Hume (18th century Scottish Enlightenment) who represent the true spirit of liberalism. Bentham et al are blamed for ideas which provided a warrant for much later illiberal interventionist policy (Gray, 1986). The greatest happiness principle is seen as a breach of free market economics, since the principle of representative democracy (advocated by Mill who converted Bentham) might involve electoral pressures for interference with free market forces; moreover, neo-liberals are opposed to Benthams advocacy of bureaucracy, and thus the appointment of qualified, salaried public officials. The contradictory implications of Benthamite thinking are seen in the utilitarian-influenced Poor Law Amendment Act (1834) the able-bodied poor must enter a workhouse where their condition would be less eligible than that of the lowest independent labourer (free market incentives); at the same time theAct required a comprehensive network of administrative areas and officials, and a large degree of central control and inspection (bureaucracy). * Hence modern neo-liberals are critical of Benthams constructivist rationalism (Hayek, 1975); Gray (1986) claims that it had an inherent tendency to spawn policies of interventionist social engineering. Their refusal to recognise Bentham as a liberal involves an artificial conception of liberalism which has little in common with the Whig/Liberal tradition. * The major classical economists contributed significantly to Victorian liberalism, but their ideas were extensively vulgarised. Even Smith allowed for significant exceptions to his invisible hand. Popularisers such as Harriet Martineau, Edward Baines and Samuel Smiles reduced the principles of classical economics to laissez-faire (for governments) and self-help (for individuals). Public policy, moreover, was never consistently governed by laissez-faire look at the various Factory Acts, Public Health Acts and Acts to regulate the railways and banks passed in the early Victorian period. VICTORIAN LIBERALISM * Although the term liberal was applied from the early 19th century, the Liberal Party emerged only in the 1850s from a party realignment of Whigs, radicals and Peelite Conservatives. Gladstone (1809-98), originally a Con. follower of Peel, the embodiment of Victorian liberalism. Domination of Liberal party, and shaped in his own image; he became more radical and populist with age. Also inspired by Christian moral fervour struck chord among nonconformists. So Gladstonian liberalism a moral crusade (Vincent, 1966). * Several strands. Parliamentary reform derived from Whig tradition; advocacy of Bright, then Gladstone turned it into a populist cause. Proposals for modest franchise extension developed into radical demands for full manhood suffrage. Nonconformist strand while the 1860s parliamentary party was still overwhelmingly Anglican, the Liberals were becoming the party of the nonconformist conscience (Vincent, 1966).Nonconformist pressures spawned the National Education League (to campaign for a national, free and secular system of education), which provided the model for the National Liberal Federation (1877) which established a national organisation for he Liberal party, and tipped it decisively towards radical nonconformism. By the 1880s the PLP (and the party in the country) was predominantly nonconformist. * Support for liberal and nationalist movements in Europe, especially Italian unification, helped create Palmerstons 1859 government and kept it intact; Gladstone campaigned against the Bulgarian atrocities, bringing him out of premature retirement and into close collaboration with the nonconformists. The religious fervour behind his mission to pacify Ireland both split the party and strengthened the moral element in liberalism. * Manchester liberalism also quite influential in the party after 1859. Free trade was established as a liberal principle. Gladstone, as Chancellor, built on earlier work of Cobden and Bright (Anti Corn Law League, 1846 repeal of Corn Laws reflected transfer of power from landed to manufacturing interests) by abolishing a range of duties; Cobden negotiated Anglo-French trade treaty of 1860. But free trade did not entail laissez-faire in domestic policy Cobdens opposition to Factory Acts increasingly out of tune with the times. * Increased state intervention entailed by liberal practice major reforms in education, the army, the law and civil service, 1868-74. Third Reform Act, 1884 triumph of radical demands over Whig caution. Chamberlains Unauthorised Programme (1885) and the Newcastle Programme (1891) marked decisive shift towards radicalism. * Pace of change too fast for some Herbert Spencer (1820-1903) combined laissez-faire economics with evolutionary survival of the fittest; opposition to most forms of state intervention being introduced by Liberals at national and local level; but out of step. By contrast, Mill (1806-73) key transitional figure in evolution of liberalism. The sole end for which mankind are warranted, individually or collectively, in interfering with the liberty of any of their number is self-protection (1859) effectively a plea for minimal state intervention (Mill denounced censorship and argued for full liberty of thought and expression). Yet his commitment to individuality (and advocacy of democracy) caused him to fear the tyranny of the majority and the despotism of custom, seen as a greater threat to individuality than deliberate actions by governments. So a watershed thinker in the development of liberalism from individualism to collectivism (Gray, 1986). LIBERALISM, CAPITALISM AND DEMOCRACY * Liberalism closely associated with rise of industrial capitalism preeminently the creed of the owners of industrial/financial capital. Its political objectives focused on the enfranchisement of the new middle classes and the transfer of political power to the major manufacturing urban centres. No coincidence that Liberal party finally emerged in the 1850s when Britains industrial and commercial dominance was unchallenged, and the working classes were ununionised and unenfranchised. Even further back, protestant dissent (and especially puritanism) embodied ideas favourable to the spirit of capitalist accumulation. * But British liberalism cannot be simply derived from capitalism. The leading Whig MPs, who were still prominent in 19th century Liberal governments, were large landowners; many rank and file Liberals were not manufacturers but small shopkeepers and tradesmen; many of the working class were attached to the Liberal cause (even before the vote). In practice liberalism a coalition of class interests. Many of its causes temperance, religious disestablishment, home rule were scarcely connected with the interests of capitalism. Leading liberal thinkers Mill, Hobhouse, Keynes, Beveridge gave capitalism only qualified support. * Establishment of capitalist economy accompanied by the gradual establishment of a liberal democratic system no coincidence. Indeed, Marxist view is that rep. democracy offers best shell for capitalism so hardly surprising that party of the bourgeoisie was at forefront of parliamentary reform movement, though stopping short of support for full rep. democracy. Gray (1986, and a neo-liberal) accounts for this by arguing that unlimited democracy cannot be liberal government since it respects no domain of independence or liberty as being immune to invasion by governmental authority. * But representative democracy in early 19th century was largely untried, so not surprising liberals were apprehensive about what was a radical minority cause. Yet Paine advocated full manhood suffrage, and Mill argued for extension to women of full political rights. Once the logic of reform was accepted and liberals became committed to the theory and practice of rep. democracy their conversion was wholehearted, and seen by many (such as Chamberlain) as a justification for abandoning earlier limitations to government intervention. Herbert Samuel (1902) argued a reformed state could be entrusted with social reform Now democracy has been substituted for aristocracy as the root principle of the constitution .the State today is held worthy to be the instrument of the community in many affairs for which the State of yesterday was clearly incompetent.. Acceptance of democracy a critical step towards New Liberalism. Inexorable logic by which liberals progressed from parliamentary reform to representative democracy, to state intervention and the apparent abandonment of some of the principles associated with earlier liberalism. THE NEW LIBERALISM * Flourished in late 19th/early 20th centuries involved state economic/social reform which repudiated laissez-faire liberalism. Controversial development natural extension and refinement of the old principles OR culmination of anti-liberal elements present in the liberal tradition from the 1840s in the work of Mill. (Socialist critics dismiss NL as a forlorn attempt to revive an outmoded ideology Arblaster, 1984). * Origins of NL? Influence of Hegelian idealism? Party project to win working class support and head off rising Labour challenge? Need to modernise British economy/society and thus to compete more effectively? Or simply a rationalisation of the substantial growth in government intervention that had already occurred? * Key NL thinkers were Green, Hobson and Hobhouse. Green (1836-82) an Oxford philosopher and Hegelian; Hobson an economist who believed under-consumption to be the cause of unemployment; Hobhouse (1864-1929) a philosopher/sociologist. Common aim to redefine old liberal values in line with new political practice. So freedom, according to Green, meant a positive power or capacity and must be enjoyed by all. Hobson referred to the provision of equal opportunities for self-development so state intervention might be needed to remove obstacles. (But each enlargement of the authority and functions of the State must justify itself as an enlargement of personal liberty, interfering with individuals only in order to set free new and larger opportunities). Hobhouse justified interference with the market to secure the right to work and the right to a living wage, given the powerlessness of individual workers to secure such rights. * Liberal politicians were more cautious than the NL ideologues, though were increasingly interventionist, both at national and at local level. Locally, enthusiasm for civic improvements amounted to a municipal gospel city government seen as a test-bed for policies which could be applied nationally. Chamberlain (1836-1914) a radical Liberal mayor of Birmingham before moving to national politics (later split with Gladstone and allied with the Conservatives) campaign for the Unauthorised Programme (1895) based on LG experience hospitals, schools, museums, libraries, galleries, baths, parks, etc. Explicit rejection of laissez-faire, which was equivalent to acceptance of selfish wealth alongside poverty; accepted charge that proposed reforms were in practice socialism. Radical, reforming approach of 1895 UA echoed in 1891 Newcastle programme. At national level, little opportunity to implement the NL programme before the Liberal landslide victory of 1906. * 1906-14 Liberal Government key figures were Asquith and Lloyd George. Welfare reforms included provision of school meals and OAPs, and LGs introduction of national health and unemployment insurance (1911). LGs 1909 budget involved some modest income/wealth redistribution through the land tax and progressive income tax. And Churchills labour exchanges showed willingness to intervene in the labour market. * Key stimulus was rising challenge of labour; historians disagree over electoral appeal of state welfare advocated by leaders of organised working class, but not necessarily popular with working class voters, and frightened many middle class voters. Rosebery (briefly PM post Gladstone) thought Newcastle programme cost the party votes, though his Liberal Imperialism appealed to a chauvinistic working class, while his more modest economic/social reform programme promoted National Efficiency and appealed to progressive businessmen set on competing successfully with the rising economies of Germany, USA and Japan. DECLINE OF THE LIBERAL PARTY AND TRIUMPH OF LIBERALISM? * NL failed to prevent decline of Liberal party. WW1 undermined Liberal internationalism. Pressures towards collectivism/coercion associated with modern warfare created huge strains for Liberal individualism especially on symbolic issue of conscription. And after WW1 many Liberal causes (religious nonconformism, temperance, free trade) seemed less relevant. * Yet the disintegration of the Liberal party signifies the triumph of liberalism .. if liberalism is now partly invisible, this is because so many of its assumptions and ideals have infiltrated political practice and current awareness. (Eccleshall, 1986). Culmination of liberal thought seen in Beveridges social welfare proposals and in Keynesian economic theory provided basis of the post WW2 ideological consensus. 1942 Beveridge Report based on insurance principle, and was in keeping with spirit of LGs 1911 insurance scheme though much more comprehensive. Keynes economic theory provided for macro government intervention but allowed markets to operate freely at the micro level. Both B and K favoured private ownership of the means of production. It was precisely this kind of state intervention to promote employment and welfare provision which was favoured by earlier NLs like Green and Hobhouse. * Other liberal ideas long absorbed into British culture. 1960s changes in the law on divorce, homosexuality and abortion; some relaxation of censorship all compatible with Mills 1859 proclamation of principles of individual liberty. Later laws on equal pay, equal opportunities, and race and sex discrimination in 1970s fully consistent with liberal ideology. Thus a progressive liberal orthodoxy was established, with support from all parties. * Apparent triumph of economic/social ideas of NL complicated by revival (from 1970s onwards) of the older free market liberalism associated with classical economics. Hence modern use of term liberal requires a qualifying prefix. Hence progressive (or social) liberals advocate penal reform, civil liberties, protection of rights of minorities, freedom of expression, and open government unashamed economic interventionists. Neo-liberals (Hayek, Friedman) favour free market ideas on the right of the political spectrum, with key influence on the New Right and on Thatcherite conservatism. THE IDEAS OF MODERN LIBERALS AND LIBERAL DEMOCRATS * Modest revival in Liberal party fortunes began in 1960s; accelerated in mid 1970s; given impetus by alliance with SDP in 1983 and 1987; merger to form LDs. Now involved in coalition in Scotland and Wales, have large role in English LG, and 52 MPs after 2001 General Election. Accompanied by revival in associated political ideas. * Policies of Liberals/LDs involve continuation of NL tradition welfare capitalism, with strong stress upon individual rights. Distinctive Liberal policies included early advocacy of UK membership of EU, devolution, incomes policies, partnership in industry, electoral and other constitutional reform, and a focus on the community (linked with Liberal successes in LG). * Postwar Liberal party did little to extend/develop liberalism no startling new ideas or major thinkers. Neither electoral successes nor failures owed much to liberal ideology. Key decisions for leadership have been tactical, not ideological whether to accept Heaths coalition offer in 1974, whether to support the Labour government after 1977, how to handle the SDP breakaway from Labour in 1981, and how soon to promote a merger with the SDP. In fact, more intellectual ferment among the SDP, and their post -merger remnants. Dividing line between NL and Fabian socialism has always been thin? Hobhouse talked of liberal socialism in 1911; Hobson joined Labour after WW1. Thinner still following revisionist tendencies on the Labour Right in the 1950s, and the SDP breakaway in 1981. Hence the Liberal/SDP Alliance (and later merger) can be seen as the practical expression of an ideological convergence that was already well under way (Behrens, 1989). But ultimately it was the Liberals that swallowed the SDP, and not the other way round so the modern LDs are the clear lineal descendants of the old Liberal party. * Paradoxically, as fortunes of the Liberals/LDs have risen, LD ideas have become less distinctive. For most of post WW2 period Liberals adopted an intermediate position between Con and Lab. Briefly, in early 1980s, Liberals (and allies) seemed to offer a distinctive middle way between Thatcherism and left wing socialism. Since then Lab has reoccupied the centre ground previously vacated, leaving the LDs with little ideological space and few distinctive ideas or policies on the management of the economy, constitutional reform, Europe, defence and foreign policy the differences between the LDs and Lab are ARGUABLY more of degree than kind. * Under Ashdowns leadership, coalition with Labour seemed logical, even likely, given Blairs keenness to heal the divisions on the centre-left which had left the Cons dominant for most of the 20th century. Coalitions in LG and in the devolved bodies provide continuing impetus but sheer scale of Labs victories in 1997 and 2001 (and resistance within both parties) have weakened the project. LDs have pursued a more independent and critical line under Kennedy, without yet returning to earlier policy of equidistance between Lab and Con. * Attempts made to articulate a distinctive LD philosophy in these unpromising political circumstances by Wallace (1997), Russell (1999) and Ballard (2000). Yet terminology employed cooperation, working with others, partnership politics, community shared by New Labour and progressive Conservatives. Higher profile of LDs has drawn attention to considerable diversity of views in the party free market liberals, social liberals, conservatives with a social conscience and dissatisfied ex-Labour voters, greens, anarchists . (Ballard, 2000). Shows tolerance and inclusiveness? But not ideological coherence. The real problem is that there is now little distinctive ideological ground for the LDs to occupy, but this underlines the widespread acceptance of liberal ideas across mainstream British political parties.

Effects of the War on Nationalism and Unionism

Effects of the War on Nationalism and Unionism The Great War proved to be a catalyst for profound change across the whole of Europe and beyond. Ireland proved to be no exception as the effects of the Great War changed nationalism and unionism in various ways. Some of those changes could have been predictable in 1914, whilst others could not have been. The constitutional future of Ireland had already caused much controversy before the Great War and that controversy did not decline just because Britain and therefore Ireland were fighting a war. Unionism was perhaps a more unified feature of Irish society and politics. In contrast, nationalism was split between the moderates that supported Ireland having Home Rule within the United Kingdom and the republicans that favoured a united Irish republic. The circumstances created by the Great War plus the actions of unionists, nationalists, republicans, and finally the British government all brought changes to nationalism and unionism. These changes will now be outlined. England and later Britain had been trying to impose its control over Ireland since the 12th century. Nationalism and unionism had been the reactions of the Irish to those attempts to make them obedient, if not loyal subjects of the British State. The nationalists were descended from the Irish who had resented, or even resisted British control. The overwhelming majority of the nationalists were Catholics and formed around two-thirds of the Irish population. The unionists on the other hand were strongly in favour of maintaining the union of Britain. Unionism was strongest in the Protestant dominated counties of Ulster amongst the descendants of the Ulster plantations. Unionism held the advantage of having aims that never changed whilst nationalism had the disadvantage of being divided between moderates and republicans, even though people with nationalist or republican sympathies formed a majority of the population (Wilson, 1989 p. 21). Nationalism had failed to achieve Home Rule in the 1880s, yet under the Liberal government that the Irish nationalist MPs backed, Home Rule seemed destined to be implemented after it passed through Parliament in 1912. The House of Lords managed to block its passing for two years, although it had just lost its power to veto legislation after the passing of the Parliament Act of 1911 (Ferriter, 2005 p. 123). However, the move towards Home Rule had provoked a militant unionist response in the form of the Ulster Volunteer Force (UVF) countered by the moderate Irish Volunteers and the more hard-line Irish Republican Brotherhood (IRB). The UVF, which was led by Sir Edward Carson used all the means possible to prevent Home Rule, and would have proved a formidable force for any Irish government in Dublin to defeat (Stewart, 2001 p. 166). The British were concerned about instability and possible civil war in Ireland during 1912 through to 1914. The first change the Great War brought was that many nationalists and unionists got behind the British war effort. Home Rule was put on ice until after the war finished. The British government could have used that extra support from both nationalism and unionism to its ultimate advantage yet proved incapable of doing so (Ferriter, 2005 p.111). Before any of the thousands of volunteers had been sent to the front line the British government’s decisions meant that the Great War would change nationalism and unionism. Instead of maintaining the good will of nationalists, the British government clearly showed its preference to those unionists who had volunteered for military service. The UVF seemed to be rewarded for its almost treasonable resistance to Home Rule by being enlisted as a whole and as a separate division. The moderate nationalists who had been in the Irish Volunteers were denied their own division. Redmond and the other moderates felt that the nationalists were being treated unfairly, despite supporting the British war effort (Madden, 2005, p.92). Nationalism more than unionism started to change once Irish troops started to get killed in the Great War. The Unionists views about remaining within the United Kingdom did not alter, regardless of how many of them were killed in the war. For nationalism, the deaths of so many of its most capable and moderate advocates changed the balance between moderate nationalism and republicanism. However, even as the death toll mounted amongst the nationalist volunteers fighting in the Great War, the majority of nationalists did not favour the foundation of a republic, just the implementation of Home Rule. There was resentment that the unionists received better treatment in the army than the nationalists did. There was also resentment that the unionist dead received more respect, even though nationalists also paid the ultimate price for fighting in the Great War. The Irish Volunteers had split over the issue of enlisting in the British Army. The vast majority of the volunteers did enlist and ca lled themselves National Volunteers whilst only a minority refused to enlist yet kept the name of Irish Volunteers. Between 150,000 to 158,000 joined the British Army, whilst 8,000 to 12,000 stayed behind to safeguard Home Rule from unionism or a change in British policy (Jackson, 1999 p. 198). However, it would not be Irish blood spilt in France or Belgium that would change nationalism and unionism during the Great War. In the end it would prove to be Irish blood spilt in Dublin that caused the most dramatic changes. Members of the IRB believed the Great War offered the opportunity to launch a major rebellion against the British whilst the British Army was fighting and therefore unable to concentrate its firepower against any rebellion. Republicans claimed such a strategy was taking advantage of circumstances that might only be available for a short period, if Britain were on the winning side in the Great War such opportunities would be lost. The IRB were joined by Sinn Fein and the Irish socialist movement of James Connelly (Moody Martin, 2001, p.256). The plans of a national uprising by the IRB were scuppered by the Royal Navy, which captured the German ship bringing weapons to the rebels. Instead of cancelling the rebellion altogether the IRB uprising still went ahead in Dublin. Slim chances of victory had been turned into no chance of survival let alone victory. The majority of people in Dublin originally saw the uprising as foolish and unjustified (Ferriter, 2005 p. 130). The Easter Rising of 1916 was an unmitigated disaster from a military and strategic perspective that resulted in around 450 deaths. (Madden, 2005, p.95). From the aspect of turning a majority of nationalists towards supporting a united Irish republic it was success, yet it was not the rebels that died in the fighting that aroused the upsurge in republican sentiment. This upsurge was due to the British government allowing the British Army to execute a handful of rebels after the rising. The executions were a serious blunder as it made the rebels martyrs for the Irish Republican cause and greatly undermined the British control of Ireland, except for Ulster. The British Army had intended to execute over 90 rebels, yet the death of the 15 rebels it did execute proved disastrous (Madden, 2005 p. 96). The Unionists regarded the Easter Rising as an act of treason; a sign that nationalism in general and republicanism in particular could not be trusted (Wilson, 1989 p. 45). Perhaps the greatest change to unionism as a result of the Easter Rising was the determination to remain within the United Kingdom, even if that meant partitioning Ireland in to two distinct nationalist and unionist parts. The Great War used up men, money, and resources in great quantities. The British government compounded its loss of support within the nationalist community by contemplating to extend conscription to Ireland. The Somme offensive in 1916 forced the introduction of conscription to the rest of the United Kingdom following the catastrophic losses caused. (Stewart, 2001, p.167). In all the British Army lost 794, 000 troops killed, wounded and missing in action during the Somme offensive, Irish nationalists and unionists were killed in their thousands (Castleden, 2005 p. 460). The republicans made further in roads into persuading nationalists that a republican solution was the best way to get the British out of Ireland. The British government did not introduce conscription into Ireland; the republicans in general and the Irish Republican Army / Sinn Fein (IRA) had gained further propaganda successes specifically. David Lloyd George met with both Carson and Redmond, promising Carson a permanent partition, whilst assuring Redwood it would be only a short-term partition (Madden, 2005, p.99). The Great War offered chances for nationalism and unionism to change, the war itself did not change everything. It was the republicans that prospered most from these changes due to Eamon de Valera and Michael Collins taking advantage of the circumstances the Great War had brought, especially after the Easter Rising (Wilson, 1989 p. 47). The Great War revealed the flaws in the political thought and strategy of the moderate Irish nationalists. The Irish Parliamentary Party had seen its greatest achievement of Home Rule suspended by the start of the war. Redmond believed that nationalism could achieve a compromise with British imperialism, a belief shattered by the Great War. Redmond also underestimated the potential of republicanism and misunderstood the aspirations of unionism. It was unionism and republicanism that changed Ireland profoundly after the end of the Great War (Ferriter, 2005 p. 130). Therefore, the Great War did change nationalism and unionism in various ways. Its first change was to suspend the Ulster crisis of 1912-14 and prevent the possibility of civil war in Ireland at that time. The outbreak of war was initially greeted with enthusiasm within nationalism and unionism. The British government gained a great deal of support from both communities, although it would eventually squander support from the nationalists. Only the republican fringe within nationalism did not support Britain’s war effort, regarding the Great War as an opportunity to end British rule in Ireland. Moderate nationalism was greatly changed by the Great War. The finest supporters of moderate were gunned down on the Western Front, whilst unionism increased its influence with the British government, with Carson serving in the war cabinet, whilst Redmond refused to do so. Unionism was proud of the sacrifices it made for King and country whilst moderate nationalism was weakened by being s een as sacrificing so many lives for an occupying power that did not seem to appreciate those sacrifices. The Easter Rising and its brutal suppression and the unwise execution of 15 rebels was the main catalyst for change with the British government foolishly making martyrs for the Irish republicans. Moderate nationalism was the main casualty of the Great War in Ireland. Republicanism was greatly strengthened after the Easter Rising, whilst unionism was grimly determined to hold onto Ulster. The Great War only delayed civil war in Ireland; the end of moderate nationalism and the misjudgements of the British government would allow extremism to take hold. This cause of events almost inevitably led to the partition of Ireland. Nationalism, unionism, republicanism, or the British government could no longer expect to control the whole of Ireland. The Great War changed things in favour of the republican and unionist extremists, the IRA and Sinn Fein proving especially astute at taking adv antage of those circumstances. Bibliography Castleden, (2005) Events that changed the world, Time Warner Books, London Ferriter D, (2005) The Transformation of Ireland 1900-2000, Profile Books, London Jackson A, (1999) Ireland 1798 – 1998: Politics and War, Oxford Madden F J M (2005) teach yourself – the history of Ireland, Hodder Education, London Moody T W Martin F X (2001) The Course of Irish History, Mercier Press, Cork and Dublin Stewart A T Q, (2001) The Shape of Irish History, The Blackstaff Press, Belfast Wilson T, (1989) Ulster Conflict Consent, Basil Blackwell Ltd, Oxford