Financial Management Essay Example | Topics and Well Written Essays - 1500 words - 4

Financial Management - Essay Example The deal was not an easy one for Google considering that the company had to put in a lot of effort for obtaining the regulatory approvals for the same (Reuters, 2012). The deal was announced at $40 per share which added up to a total of $12.5 Billion which was at a premium of 63% to the price of Motorola shares at the end of August 12, 2011. The acquisition of Motorola was aimed at protecting the viability of Google android considering the fact that Google was recently facing a threat due to patent war existing throughout the industry, due to which the major android manufacturers like HTC and Samsung were being sued by giants like Microsoft and Apple for the infringement of patents (Gaughan, 2011, p.5). Google announced that it will run Motorola as an independent business. The deal received approval from the shareholders as well as from the United States Department of Justice and the EU in early 2012. The approval from Chinese authorities followed and the deal was completed on May 22 , 2012. The deal represented Google Inc.’s biggest challenge to Apple Inc., which was the leading player in the market of mobile phones and tablets. Economies of scale A vertical merger generally has a lower potential for economies of scale than a horizontal merger but the merger of Google and Motorola saw the achievement of economies of scale in both financial and risk bearing economies (The Economist, 2008). Technical, organizational, bulks buying as well as financial economies of scale were achieved from the merger (Thompson, 2012). Coordination improved in terms of cost fit, timing fit, size and communication fit within the business (Arnold, 2005, p.45). The merger immediately showed a success effect by increasing the market share in the world market for smartphones from 46.9% in the first quarter of 2012 to 68.1% in the last quarter of 2012. Economies of scale was achieved by getting other byproduct benefits such as the development of the next generation device for mobil e computing, extra services, for example, advertising to living rooms through Motorola'scable TV boxes which helped in boosting the staggering set top box business, in smartphone designs aimed to fulfil the government regulations and competing with Microsoft’s new release of Windows phones. The company achieved a higher output with lowering the average cost, thus increasing the profitability and ensuring lower price for the customers (Rosenbaum, 2012). Economies of vertical integration The move to buy Motorola had a positive impact on the margins. Major phone manufacturers show a trend of having slim margins (Neale, 2004). But market leaders like Apple and Samsung have been known to maintain a margin of 40-50%. Google maintained net profit margin of 25% without having to subsidize the cost of manufacture in order to attract new clients. The merger showed a 100 to 150 basis points positive impact on the profitability. The merger enabled Google Inc. to supercharge the Android e cosystem and enhanced it competitive features in the mobile computing sector. The merger also opened up new opportunities for cross licencing. Combining complementary resources One of the main motives behind the merger was Google’s intention to accelerate innovation by combining the technical resources of Motorola Mobility. Another primary reason was that Google wanted to acquire the huge number of patents that Motorola had. The acquisition of these patents was likely to give the company a high competitive strength against its

To Build a Fire Essay Example for Free

To Build a Fire Essay Part 2 After you have read the original version of To Build a Fire, answer the following questions: 1.What is the setting of the story? It was on the Yukon Territory on a very cold day. 2.What is the central conflict of the story? What is the source of the struggle? The real conflict is Tom versus Hypothermia, but does to the lack of experience he has trouble. 3.What happens to Tom Vincent at the end of the story? What does he learn? He learns pride is really a man’s worst enemy, and he dies. Part 3 After reading the last three paragraphs of the second version of the story, answer the following questions: 1.What happens to the central character at the end of the second version? He builds a fire and limps off to safety. 2.Which one of these endings do you think more clearly meets the conventions of naturalism? Be sure to consider the concept of determinism as you list your reasons. I think that the version where he dies does, simply because it is survival of the fittest, and if he were to win that would be showing the wrong idea, prideful people get cut down, they do not succeed you must be humble to prosper. Part 4Â  For homework, write an essay addressing the Focus Question: How does To Build a Fire illustrate the elements of naturalistic literature? As you write, consider the story as a whole, the conventions of naturalism, and the philosophies that influenced Jack London. As I see it this novel is a piece of naturalistic literature because it shows man’s pride, his struggle to prove it and how he plans to survive. It breaks humanity down to a basic level, male dominance and basic survival instinct. Nothing is more natural than a man and his dog in the wilderness fighting to live. The outcome is also naturalistic because it shows how man’s pride can get him cut down; in his case he lost his life, that’s why I think this book shows naturalism.

Production History of Hamlet Essay -- essays research papers

Production History—Hamlet William Shakespeare’s Hamlet is one of the most produced plays of all time. Written during the height of Shakespeare’s fame—1600—Hamlet has been read, produced, and researched by more individuals now than during Shakespeare’s own lifetime. It is has very few stage directions, because Shakespeare served as the director, even though no such official position existed at the time. Throughout its over 400 years of production history, Hamlet has seen several changes. Several textual cuts have been made, in addition to the liberties taken through each production. In recent years, Hamlet has seen character changes, plot changes, gender role reversals, alternate endings, time period shifts, and thematic alternations, to name only a few creative liberties modern productions of Hamlet have taken. The story is brilliant. A brooding young prince, scorned by those he loves, betrayed by his Uncle, and yet â€Å"too much in the Sun† to accept defeat. Revenge, sexual tension, bloodshed, and tears—Hamlet has it all. Hamlet is a relatable character to an audience on a multitude of levels. Whether one is coming into their own, accepting major changes in their lives, feeling betrayed by loved ones, or merely experiencing a lover’s quarrel, they can certainly relate to Hamlet. Above all, Hamlet exudes the one element inherent to all human beings—a strong sense of pride, perhaps excessively so. Hamlet begins on a dark night in Denmark’s Elsinore Castle. The ghost of recently deceased king, Hamlet’s father, is discovered by a pair of watchmen, followed by Horatio, and eventually Hamlet. The ghost informs Hamlet that he has been wronged by his brother Claudius, who coveting the throne, and after successfully plotting and murdering... ..., Kean made no such revolutionary changes. He is credited with being the first to break from the psychological consistency the Hamlet character always seems to have. Kean’s Hamlet reacted calmly, with affection and eagerness upon seeing his father’s ghost. Also, Kean is the first to depict Hamlet as treating Ophelia lovingly, rather than somewhat brutally. Ophelia was portrayed as a significant character in this production, which was a first. In later productions, Ophelia’s character gains incredibly prominence, as women’s rights progress. In the early 1900s, Hamlet was â€Å"rediscovered.† A resurgence of productions came about, and with the creation of a modern director now in place, several alternations were made. Hamlet was converted into movies, opera, condensed plays, parodies, and even later offshoots were created, such as Rosencrantz and Guildenstern are Dead.

International Politics :: essays research papers

Political Science to me is something of a cycle, which is attached to the world’s history and is an ever-changing science of communication at a state and national level. This cyclical process is also attached to my personal adoption of political ideologies, i.e., as times change, as well as my surrounding environment, as an individual, I am forced to adapt to my surroundings, rather than a rock smashing through stubbornly regardless of the damage it may cause to all parties. I am not talking of conformism, rather the adoption to my political and social surroundings that would best serve in the interests and security of the community at large. To provide the reader of a greater understanding to this ideology perhaps entails that I give a small personal example. I come from a diverse background that allows me to understand history and politics from many perspectives and which has made me less biased than the average man. Born in England, to a Turkish Father and a British Mother, and having lived in England, Turkey, as well as Canada has broadened my vision of the world to a great extent. This is of course excluding the many political conferences that I have attended and the many countries I have visited around the world. An example of an assignment which required the utmost patience and the most open of minds was at a Model UN conference in Philadelphia I was assigned to represent Greece on the issue of Cyprus, being part Turkish one can understand what open mindedness that took. To do such a thing required the total adoption of what is the opposite of my historical perspective. However in doing so, this has brought me an understanding of international relations, conflict and interests. This brings me to the ideology that I believe is most prevalent in the worlds state system of today’s Realism. Many people view this ideology as a somewhat pessimistic view of the world and tend to believe in greater harmony and cooperation. These tend to be the idealists known to us as the Social Democrats of Europe, the Liberals in Canada, and the Democrats in the United States. Realism at this time and point of history seems to be the actual way that things are going amongst states. Alliances (rather than friendships) are formed and balances are created. These Alliances are not there for anything more than security and self-benefit, of course the other half of an alliance definitely must fulfill its interests as well or else no alliance would be possible.

Alcohol and Advertising Essay

â€Å"Alcohol is not often thought of as a drug – largely because its use is common for both religious and social purposes in most parts of the world. It is a drug, however, and compulsive drinking in excess has become one of modern society’s most serious problems† (ARF). This is so true because many people don’t consider alcohol a drug but the effects it has on you are so serious that it should be. â€Å"The effects of drinking do not depend on the type of alcoholic beverage – but rather on the amount of alcohol consumed on a specific occasion† (ARF). To give you a background on alcohol, here is a quick refresher on how it works and the effects it has on your body. â€Å"Alcohol is rapidly absorbed into the bloodstream from the small intestine, and less rapidly from the stomach and colon. The drinker’s blood alcohol concentration depends on the amount consumed in a given time, the drinker’s size, sex, body build, and metabolism, and the type and amount of food in the stomach† (ARF). The effects of alcohol are very frightening to even consider. They depend on â€Å"the amount taken at one time, the user’s past drug experience, the manner in which the drug is taken and the circumstances under which the drug is taken† (ARF). At 50mg you experience mild intoxication which includes a â€Å"feeling of warmth, skin flushed; impaired judgment and decreased inhibitions† (ARF). From there you can go all the way down to 500mg which will more than likely cause death. It is an extremely scary thought to know that a substance that can cause death is freely advertised on television so that even our children can see it. In fact, they are the targets of some manufacturers marketing. In this paper we will show you both sides of whether alcohol companies should be allowed to advertise on television or not and then give you our conclusion. No – Alcohol Advertising Should Not Be Allowed On Television Alcohol companies should not be allowed to advertise on television. In today’s society, more and more children are spending all of their free time in front of a television. They don’t go outside and play anymore, they just come home from school and flip on Jerry Springer or a soap opera. Adults need to take the responsibility to protect children from undue influences as much as they can. Banning alcohol advertisements would be a simple way to help this process. In a recent study done by the Center for Media Education (CME), they found that many alcohol companies actually target youth even though it is illegal for them to drink. Companies use such things as â€Å"cartoons, personalities, language, music, or branded merchandise popular in youth culture or which would be particularly attractive to college or high-school-aged students† (CME). This shows a blatant attempt on their part to recruit new consumers who are underage. There have been previous attempts to stop alcohol companies from targeting youth such as the Voluntary Alcohol Advertising Standards for Children Act, but that is just the thing, it is voluntary. This is a try at making themselves look responsible but they still really aren’t. This Act pressures broadcasters to simply not run alcohol advertisements. It shouldn’t be the responsibility of the broadcasters to filter what goes on the air. Alcohol companies should not waste their money making these ads to begin with. Instead, they need to target a more mature audience who have the right to consume their products. The beer and liquor companies claim they don’t target youth but how can that be when you see the â€Å"Budweiser frogs or the Coors’ â€Å"Tap the Rockies† campaigns or Seagram’s dogs and Hiram Walker’s Kahlua Mudslide† (Hacker). Many of these companies have, in the past, even advertised on the youth-oriented MTV. Anheuser-Busch just recently pulled their ads off MTV. â€Å"Why did it take 10 years since â€Å"age-21† became the law of the land for the world’s largest brewer to stop competing for attention on MTV with ads for pimple control products and sports equipment† (Hacker)? â€Å"Indeed the evidence is that even young children are aware of alcohol advertisements and tend to remember them. Manufacturers further reduce the chances of young people failing to get the message by sponsorship of sports teams and events and music concerts having particular appeal to the young† (IAS). â€Å"Today, kids are bombarded by more than $700 million in beer, wine, and liquor ads on radio and television. Those ads encourage them to drink, and they bolster unacceptable levels of alcohol consumption among young people and the problems that go with it† (Hacker). When considering the Budweiser frogs, â€Å"a recent study by the San Francisco-based Center on Alcohol Advertising tested commercial and character recall among 9-11 year olds. The results: the children demonstrated higher recall (73%) of the Budweiser frogs’ slogan than of the slogans associated with other television animal characters, including Tony the Tiger (57%), Smokey the Bear (43%), and the Mighty Morphin Power Rangers (39%). Only Bugs Bunny did slightly better, at 80% recall of â€Å"Eh, what’s up doc? † Overall, 81% of the children surveyed identified beer as the product promoted by the frogs† (Hacker). This is a scary revelation, that our children know more about beer ads than the cartoon characters who promote good products. There are too many people who are hurting themselves and others as a result of alcohol abuse. In the past, there have been studies done that find there is nothing wrong with alcohol companies advertising on TV, but a study done by the Marin Institute found differently. â€Å"’Until now, most of the studies done on the subject conclude that alcohol advertising doesn’t affect drinking behavior,’ says Henry Saffer, research associate at the National Bureau of Economic Research, ‘The alcohol industry uses these studies to bolster its argument that advertising only induces people to switch brands. These studies keep coming and find nothing because they set themselves up to find nothing’† (Abramson). â€Å"The NIAAA estimates that 14 million Americans meet the diagnostic criteria for alcohol abuse or dependence and about 100,000 Americans die each year from alcohol-related injuries, one-fourth of them on the highways† (Abramson). Granted that these are not just children but they had to start somewhere too and more than likely they began drinking at a young age. One way to help reduce these injuries and deaths is to create counter-ads. â€Å"Consumption decreases as the level of counter-advertising rises. Counter-advertising could be funded by taxing alcohol advertising† (Abramson). The study done by Saffer at the Marin Institute was a long one, it took three years to complete. â€Å"’Most researchers have little money and use inexpensive or free data on alcohol advertising expenditures that measure advertising at the national level with little annual change’, says Saffer. ‘I was able to obtain quarterly data that cost more than $25,000 from 75 cities, and that made all the difference’† (Abramson). With all of his resources he was able to come to some concrete results using a proven theory. â€Å"Saffer used a theory known as the advertising response function, which says that consumption rises as advertising increases, bus as advertising reaches the point of saturation, consumption tapers off. To measure consumption, he used highway fatalities, more than 40 percent of which involve alcohol consumption† (Abramson). â€Å"Saffer’s statistical analyses of advertising expenditures showed that decreasing alcohol advertising reduces highway fatalities† (Abramson). Another survey done by the Robert Wood Johnson Foundation gave remarkable results. â€Å"An overwhelming majority of Americans say they are worried about teen drinking and would support tough measures to help curb the problem† (New and Views). One particular finding was very interesting in that it said sixty-seven percent of Americans would support a ban on television advertising on liquor. If so many people want it, why isn’t on its way to becoming a law? â€Å"There are about 9 million drinkers under age 21 in the United States and half of them are binge drinkers. When they drink, teens increase their risk of violence, date rape, sexually transmitted diseases and injury or death in traffic accidents† (Health You). These kids had to learn it somewhere. Television is becoming a way of life for many teenagers and they take what is on it as the truth. For many of them, discerning between what is the truth and what is just great advertising becomes near impossible. They need help and it is our responsibility as adults to help them. There is legislation now from Representative Kennedy called the â€Å"Children’s Protection from Alcohol Advertising Act†. This â€Å"would eliminate advertising and marketing practices that have the most impact on young people. Remaining ads would, for the first time, honestly reflect that alcohol is the number-three killer in America today, taking a toll of 100,000 lives yearly. Those ads would bear a rotating series of health and safety messages, reminding all viewers and listeners of some of the major risks related to drinking. In addition, alcoholic-beverage product labels, for the first time, would be required to reveal comprehensive, useful consumer information, such as ingredients, calories, and alcohol content, expressed in unit serving terms† (Hacker). The bill would answer the concerns of many parents and adults who feel the alcohol companies go too far in targeting youths. Alcohol companies need to be more responsible for who they target and they should also be prepared to handle the consequences of their actions as more and more people die as a result of their products. They are the ones that should be held accountable for the deaths of so many innocent people. They also should include in their advertisements the real facts. Doing this may deter people from becoming alcohol abusers. The companies do not do this though, â€Å"By definition, alcohol advertising is one-sided, avoiding any reference to the negative aspects of alcohol consumption† (IAS). They need to tell the truth and the truth is that alcohol does no good for anyone, it only hurts and destroys people and the people around them. Yes – Alcohol Advertising Should Be Allowed On Television â€Å"Advertising increases alcohol consumption, which increases alcohol abuse†¦right? WRONG. There is no solid evidence from either scientific research or practical experience that this theory of advertising is correct† (Advertising Impact). Alcohol is a legal substance so why wouldn’t it be allowed to be advertised on television? The First Amendment to the Constitution gives us the right to free speech. The American Advertising Federation opposes any effort to restrict truthful advertising about any product or service. â€Å"The U. S. Supreme Court has affirmed that truthful commercial speech enjoys the free speech protections of the First Amendment – including speech about so-called sin products. The government’s right to ban a product does not give it the right to ban speech about the product† (AAF). The AAF does not want restrictions to even begin, â€Å"bans on advertising for one product or service inevitably will lead to bans on advertising for others. Censorship is contagious† (AAF). There are some that believe that the advertising would be okay if they would agree to put warnings on the advertisements. â€Å"The alcohol industry believes that the proposed requirement of warnings in alcohol advertisements is an infringement of their First Amendment rights† (Kelly). The advertising the alcohol industry does do is simply to keep the customers they already have. â€Å"The focus of alcohol advertising is to encourage existing drinkers to maintain their brand preference, or to switch brands, and that it is not intended to attract new customers† (Kelly). â€Å"Much of the debate concerns the possible effects on children and young people. The Advertising Codes prohibit the specific targeting of minors† (IAS). Most children who watch television may like the cartoon characters but that isn’t going to make them go out and demand alcohol. They shouldn’t be allowed or able to obtain it so it shouldn’t really even matter if they see the advertisements for it. â€Å"The evidence also suggests that advertising is of less importance than other influences such as parental attitudes and example and peer group pressure† (IAS). Final Conclusions As you can see from our research, there is solid evidence that advertising alcohol on television needs to stop the way it is being done right now. There are entirely too many targets put onto young viewers. The industry may claim that it is not targeting them but there is really no explanation otherwise. Mother’s Against Drunk Driving (MADD) has come up with an exceptional set of rules for advertising alcohol on television. 1. Beverage alcohol advertising should not: a. portray or encourage drinking by individuals under the age of 21; b. use celebrities, music stars, athletes, animals, cartoon characters or other language or images that have special appeal to youth; c. depict sports, rock concerts, or other events with strong appeal to youth; or d. target spring break activities or cultural, sporting, or marketing events where it can be anticipated that a majority of the audience will be made up of people under age 21. 2. Beverage alcohol advertising should not include the licensing of youth-oriented clothing or toys that feature alcohol brand names, logos, or trade characters. 2. Beverage alcohol advertising should not portray or encourage drinking by pregnant women or women who are seeking to become pregnant. 3. Beverage alcohol advertising should not model, suggest, or otherwise encourage heavy consumption. 4. Beverage alcohol advertising should not portray or encourage drinking by alcoholics or other groups particularly vulnerable to alcohol abuse. 5. Beverage alcohol advertising should not state or imply that any level of alcohol consumption is risk-free or safe. 6. Beverage alcohol advertising should not associate alcohol consumption with high-risk activities or with situations that require alertness. 7. Beverage alcohol advertising should not depict revelry or hint at the possibility of inebriation. 8. Beverage alcohol advertising should not portray drinking as a means to achieve popularity or social acceptance, sexual appeal, or social or financial status. 9. Beverage alcohol advertising should not portray drinking in association with sexual passion, promiscuity, or any other amorous activity as a consequence of or in association with alcohol consumption. These rules would be wonderful if the alcohol companies would follow them. But, with the First Amendment backing them up, they are not going to change the way they market without a fight. The cartoons are working for them, so why should they change? There is a growing problem in this country with underage and binge drinking and these advertisements are only adding to the problem. We need to stop the problem at its root, which would mean taking the Budweiser frogs off the air. This is a great step toward reducing alcohol related deaths and injuries and it isn’t like the industry would be losing any money. They may even retain more profit because their advertising expense would be dramatically cut. We need to regulate these advertisements now! Bibliography American Advertising Federation (AAF). â€Å"AAF Position Statement: Alcohol Advertising Bans†. Available: http://www. aaf. org/bans. html Abramson, Hillary. The Marin Institute. â€Å"Alcohol Ads Increase Drinking†. Available: http://www. marininstitute. org/saffer. html Addiction Research Foundation (ARF). â€Å"Facts about Alcohol†. Available: http://www. arf. org/isd/pim/alcohol. html â€Å"Advertising Impact on Alcohol Abuse†. Available: wysiwig://9/http://www2. potsdam. ed†¦-info/Advertising/Advertising. html Center for Media Education (CME). â€Å"Alcohol Advertising Targeted at Youth on the Internet: An Update†. Available: http://tap. epn. org/cme/981218/alcrep. html Hacker, George. Center for Science in the Public Interest. Available: http://www. cspinet. org/booze/hacker. html Hacker, George. Press Conference on Alcohol Advertising Reforms. May 16, 1997. Available: http://www. cspinet. org/booze/516state. html Health You. May/June 1998. â€Å"Proms, Parents and Alcohol†. Available: http://www. lvhhn. org/healthy_you/magazine/proms_alcohol/ IAS. Available: http://www. ias. org. uk/factsheets/advertising. htm Kelly, Kathleen and Ruth Edwards. â€Å"Image Advertisements for Alcohol Products: Is There Appeal Associated with Adolescents’ Intention to Consume Alcohol? † Adolescence. Spring 1998. V33 n129 p47(13).

Free Essays on The Symbolism In “To His Coy Mistress“

The Symbolism in â€Å"To His Coy Mistress† We all have the choice either to take advantage of time or allow time to take advantage of us. This choice has been a struggle for everyone in some point in their lifetime. It has also been a topic in many literary pieces, for example this idea is presented in â€Å"To His Coy Mistress†, a poem by Andrew Marvell. In this poem, the opportunity of living life to the fullest or choosing to waste your time is supplied through symbolism. According to Webster’s Dictionary and Thesaurus symbolism is, â€Å"conveying impressions by suggestion rather than by direct statements†(â€Å"symbolism†). Using symbolism to express ideas makes it possible to visualize things that are not usually perceived, and in this case it makes time seem almost visible. Time is symbolized through a lover attempting to seduce a mistress, â€Å"a lady to whom courtesy and courtly convention and erotic longing attribute a superordinate status, a power to command†(Atlantic), into having a sexual relationship with him. The idea that time is running out is expressed throughout the poem, as the lover uses this excuse for wanting that sort of relationship so urgently. The very first line, â€Å"Had we but world enough, and time†(1) brings out the focus of time directly. It is then reinforced through hyperbole in the following phrases such as â€Å"A hundred years should go to praise / Thine eyes, and on thy forehead gaze; / Two hundred to adore each breast, / But thirty thousand to the rest; / An age at least to every part†(13-17). These lines symbolize the lack of time the lover has to show his mistress the love she is worthy of, â€Å"For, Lady, you deserve this state†(19). He tries to make her feel exceptional, so that he can seduce her into making love with him. Marvell then continues on to symbolize the lack of time using other literary devices. Running out of time is shown in several descriptive ways. For example, the pe... Free Essays on The Symbolism In â€Å"To His Coy Mistressâ€Å" Free Essays on The Symbolism In â€Å"To His Coy Mistressâ€Å" The Symbolism in â€Å"To His Coy Mistress† We all have the choice either to take advantage of time or allow time to take advantage of us. This choice has been a struggle for everyone in some point in their lifetime. It has also been a topic in many literary pieces, for example this idea is presented in â€Å"To His Coy Mistress†, a poem by Andrew Marvell. In this poem, the opportunity of living life to the fullest or choosing to waste your time is supplied through symbolism. According to Webster’s Dictionary and Thesaurus symbolism is, â€Å"conveying impressions by suggestion rather than by direct statements†(â€Å"symbolism†). Using symbolism to express ideas makes it possible to visualize things that are not usually perceived, and in this case it makes time seem almost visible. Time is symbolized through a lover attempting to seduce a mistress, â€Å"a lady to whom courtesy and courtly convention and erotic longing attribute a superordinate status, a power to command†(Atlantic), into having a sexual relationship with him. The idea that time is running out is expressed throughout the poem, as the lover uses this excuse for wanting that sort of relationship so urgently. The very first line, â€Å"Had we but world enough, and time†(1) brings out the focus of time directly. It is then reinforced through hyperbole in the following phrases such as â€Å"A hundred years should go to praise / Thine eyes, and on thy forehead gaze; / Two hundred to adore each breast, / But thirty thousand to the rest; / An age at least to every part†(13-17). These lines symbolize the lack of time the lover has to show his mistress the love she is worthy of, â€Å"For, Lady, you deserve this state†(19). He tries to make her feel exceptional, so that he can seduce her into making love with him. Marvell then continues on to symbolize the lack of time using other literary devices. Running out of time is shown in several descriptive ways. For example, the pe...

A Definition of Speech Community in Sociolinguistics

A Definition of Speech Community in Sociolinguistics Speech community is a term in sociolinguistics and linguistic anthropology used to describe a group of people who share the same language,  speech  characteristics, and ways of interpreting communication. Speech communities may be large regions like an urban area with a common, distinct accent (think of Boston with its dropped rs) or small units like families and friends (think of a nickname for a sibling). They help people define themselves as individuals and community members and identify (or misidentify) others. Speech and Identity The concept of speech as a means of identifying with a community first emerged in 1960s  academia alongside other new fields of research like ethnic and gender studies. Linguists like John Gumperz pioneered research in how personal interaction can influence ways of speaking and interpreting, while Noam Chomsky studied how people interpret language and derive meaning from what they see and hear. Types of Communities Speech communities can be large or small, although linguists dont agree on how theyre defined. Some, like linguist  Muriel Saville-Troike, argue that its logical to assume that a shared language like English, which is spoken throughout the world, is a speech community.  But she differentiates between hard-shelled communities, which tend to be insular and intimate, like a family or religious sect, and soft-shelled communities where there is a lot of interaction. But other linguists say a common language is too vague to be considered a true speech community. The linguistic anthropologist  Zdenek Salzmann describes it this way: [P]eople who speak the same language are not always members of the same  speech community. On the one hand, speakers of South Asian English in India and Pakistan share a language with citizens of the U.S., but the respective varieties of English and the rules for speaking them are sufficiently distinct to assign the two populations to different speech communities... Instead, Salzman and others say, speech communities should be more narrowly defined based on characteristics such as pronunciation, grammar, vocabulary, and manner of speaking. Study and Research The concept of speech community plays a role in a number of social science, namely sociology, anthropology, linguists, even psychology. People who study issues of migration and ethnic identity use social community theory to study things like how immigrants assimilate into larger societies, for instance. Academics who focus on racial, ethnic, sexual​ or gender issues apply social community theory when they study issues of personal identity and politics. It also plays a role in data collection. By being aware of how communities are defined, researchers can adjust their subject pools in order to obtain representative sample populations. Sources Morgan,  Marcyliena H. What Are Speech Communities? Cambridge University Press, 2014.Salzmann,  Zdenek. Language, Culture, and Society: An Introduction to Linguistic Anthropology. Westview, 2004Saville-Troike, Muriel. The Ethnography of Communication: An Introduction, 3rd ed. Blackwell, 2003.

102 Monsters and Difference Professor Ramos Blog

102 Monsters and Difference Thesis IV. The Monster Dwells at the Gates of Difference Quick Write Consider Cohens assertion that monsters can represent cultural , political, racial, economic, [and/or] sexual difference. In what ways have you seen this process occurring in your everyday life? Thesis IV. The Monster Dwells at the Gates of Difference People who are different can be viewed as monsters. Differences tend to be political, cultural, racial economic, sexual, not fitting into the norm. People make up stories that will form the different people into monsters. The â€Å"monsters† are a threat. Used to justify treating them differently. Going against what was considered the norm of the culture was considered monstrous. This included sexual orientation, , race, economic status, and political preference.; this allowed   actions against these â€Å"monsters†, or â€Å"not   normal† individuals to be justified. â€Å"Representing an anterior culture as monstrous justifies its displacement or extermination by rendering the act heroic† (Cohen). The monster is difference made flesh (7) for the most part, difference tends to be cultural, political, racial, economic, sexual (7) Sample Evaluations The Realm of the Pale Man Medusa! Monstrous Creature Representative of Feminism I am Fire, I am Death, I Smell a Barbeque These Humanoid Machines Are After More Than Just Your Manufacturing Job Evaluation Notes Writing an Evaluation: It is one thing to offer an opinion, yet it is an entirely different matter to back up a claim with reasons and evidence. Only when you do will readers take you seriously. You are evaluating one or more representations of a monster or category of monster. Explain your mission: Just what do you intend to evaluate and for whom? Are you writing for experts, a general audience, or novices? How much explaining do you need to do so that you audience follows you without getting annoyed with too much information. If it is a well known monster you do not have to go into detail to explain it to us. If it is one we would not generally know, you have some work to do to introduce and explain it. Establish and defend criteria: Criteria are the standards by which objects are measured. Successful presidents leave office with the country in better shape than when they entered. When readers are likely to share your criteria, you need to explain little about them. When readers disagree or object, be prepared to defend your principles. Remember: Monster Theory (Seven Theses) is a great starting point for establishing criteria. Offer convincing evidence: Evidence makes the connection between an opinion and the criteria for evaluation that supports it. Supply data to show that a product you judged faulty didn’t meet those minimal standards. The monster evidence should come from your primary sources of the monster. The movie, book, short story, video, etc. Offer worthwhile advice: Some evaluations are just for fun. Done right, most evaluations and reviews provide usable information, beneficial criticism or even ranked choices. Make sure to answer the so what question? Why does this matter? What can we learn about society or ourselves by understanding the monster? The Evaluation Essay Purpose of Evaluations Let’s look at an example evaluation for a movie. The Hunger Games: EW Review Lisa Schwarzbaum is reviewing â€Å"The Hunger Games† movie. Does she acknowledge what her mission is and who her audience is? What criteria does she establish for it to succeed? Does she anticipate her audience’s questions and reactions? Does she address any differences between the book and movie? What is her grade or judgment of the movie?

The usage of financial accounting information Essay

The usage of financial accounting information - Essay Example One of the uses of financial accounting information is for funding purpose.Capital from shareholders and loans and credit from creditors require reporting of financial accounting information to solicit funds.Since the shareholders provide the funds for the organization to run,they are interested in the returns earned on their investments. Financial ratios such as return on shareholders' funds can be calculated to assess the returns earned on their investments. They use information on past performance obtained from the financial statements comprising the profit and loss statement, balance sheet, and cash flow statement together with the present economic market conditions to predict the future returns. Also, since the shareholders elect the board of directors, they would want to regularly evaluate the management's performance. Profitability ratios, indications of earning capacity and ability to make profits, can be used by the shareholders to evaluate the management's performance. Loan creditors, such as bankers are interested in the financial stability and liquidity of the organization, as assessed by the liquidity ratios, solvency ratios, and capital structure ratios. Loan creditors would also like to know whether the organization is able to pay interest on time and to repay the principal of the loan. They can use financial ratios such as the coverage of fixed interest charges to assess the organization's ability in this regard. They are also interested in the amount of security existing for their debt, other liabilities the organization has and security offered for them. The balance sheet offers this information. Trade creditors let the organization obtain goods or services with postponed payment. They are interested in the ability of the organization to pay its debts as they fall due, as revealed by liquidity ratios. Both shareholders and creditors use financial accounting information to assess the timing and uncertainty of prospective cash receipts. The pros pects of cash receipts depend on the organization's ability to generate enough cash to meet its obligations when due and its other cash operating needs. The cash flow statement, when used in conjunction with the rest of the financial statements, provides information that enables users to evaluate the changes in net assets of an enterprise, its financial structure and its ability to affect the amounts and timing of cash flows in order to adapt to changing circumstances. Another use of financial accounting information is to solicit investments from potential investors. Potential investors require information on various matters, including solvency, financial strength, earning capability, and the ability of the management to decide whether or not to invest in the organization. The financial statements and the various financial ratios derived from the financial statements mentioned in the above paragraph can be used by potential investors to make this decision. Lastly, financial accounting information is used to facilitate wage and employment negotiations. Management accounting information is used for decision making such as to accept or reject special sales order, fix selling or tender price, add or delete a product line or department, maximize profits with a limited productive capacity or scarce resources, make or buy a component, or further process joint products. The management accounting information used in decision making is relevant costs such as differential and marginal costs. A special sales order, such as an order of a particularly large quantity such that certain costs can be reduced, can be accepted if it gives a positive contribution margin (sales minus marginal costs), provided the organization has idle capacity, fixed costs will not change, normal sales at regular prices will not be disrupted, and no other special order that is more profitable can be obtained. The selling or tender price is used to determine the target market of the organization's products. Some products may be sold in a luxury market where prices may b e higher

Adverse Possession Essay Example | Topics and Well Written Essays - 1500 words

Adverse Possession - Essay Example However, adverse possession is now governed by the Land Registration Act 2002, which came into force in October 2003. The Land Registration Act 2002 reduced the statutory amount of time to qualify for adverse possession from 12 to 10 years. However, the time required for adverse possession to be proved still remains at twelve years if the person claiming adverse possession had had possession of the said piece of land for a period of more than twelve years. An analysis of the issue of adverse possession in different jurisdictions indicates that the statutory period is varied and the elements that justify adverse possession are sometimes different. For example, in France, adverse possession is only acquired if a statutory period of thirty years has elapsed, while in Spain, the period is determined by the state of the property. In the Netherlands, statutory time is based on good faith, where the squatter is granted the land after ten years wit the presence of good faith, or twenty years otherwise. As already stated, the issue of adverse possession before the Land Registration Act 2002 came into force did not give the paper owner the right to challenge the application for adverse possession by the squatter. However, with the introduction of the new act, the simple fact of adverse possession for 12 years will not imply automatic ownership for the squatter; the squatter will be entitled to apply for adverse possession after 10 years possession.After the application is made, the registered owner.

Hardware Replacement Essay Example | Topics and Well Written Essays - 750 words

Hardware Replacement - Essay Example This essay outlines if it is necessary for a firm to upgrade hardware. To do it in order to accommodate a new software system is a rather radical change that must be thought thoroughly beforehand. It is good to evaluate the risks first and the benefits and disadvantages of all the alternatives in order to weigh the options appropriately. Employ or designate people who are knowledgeable in the ins and outs of the new system and put into place a clear and specific timeline for the completion of the project. Finally, there should be sufficient resources and information for the employees affected by such change since, overall, the success of the business venture is dependent on how the end-users will respond to the change. The five variables of project management such as scope, time, cost, quality and risk will need to be evaluated thoroughly. If the CRM is to be implemented in the corporate offices, it has to be defined on how the new software is targeted to be used and up to what exten t. The target users of the new system will have to be distinct. The boundaries need to be defined in order to make sure that the project will not go beyond its target use or users. No unnecessary training or resources will be wasted to those that will not be affected by the change. Time-frame has to be defined as well. By changing the current equipment or hardware being used, factors such as how long it will take for the current equipment to be replaced with new equipment and before it will be fully functional must be taken into consideration

Advertising in Newspapers Research Paper Example | Topics and Well Written Essays - 750 words

Advertising in Newspapers - Research Paper Example Newspapers allow the usage of writings or photos in advertising or as a means of communicating information to the public. However, in advertising, most organizations often use both photos and writings in communicating to its various clienteles. Companies often design and use attractive or appealing photos alongside certain enticing words, to make customers purchase their desired products. How it Targets a Specific Group Newspapers are designed in a manner to ease the process of advertising and conveyance of information (Humphrey, 2003). Advertising in newspapers is used in varied ways. Advertisements in newspapers can be used to convey messages to a certain targeted group. Newspapers consist of different sections such as the sports section, politics sections and the social sections. Advertisers, therefore, can use these sections to target a certain group having the potential of purchasing the products in the market. For instance, when advertising sports attires, it is wise to post th e advertising details within the sports section. This ensures that the advert posted reaches the intended customer. Additionally, certain newspapers often provide free magazines covering a certain topic that is of major concern to the public. Some of them talks about lifestyles, social aspects, relationships and political aspects. Such magazines can also be exploited as a suitable platform for targeting a certain group. However, despite this being an effective approach, it is also imperative to consider other factors, which comes into play for the effectiveness of the advertisement. For instance, the advertising company must ensure that the targeted group is able to read and comprehend the conveyed message. The Primary Role of a Newspaper The newspaper has numerous roles, the primary one being to inform the public. Other roles of the newspaper are to educate and advertise various products on behalf of a certain company (Farell & Cupito, 2010). Since advertising also aims at informin g the public about new products in the market, the advertising process thus fits within the primary role of newspapers. Advertising helps in informing the public on the new prices in the market and the modifications done on various products. This empowers the public to make informed decisions regarding their desired products or services. It is advisable for organizations to use both visual aids and wordings in their adverts, when using newspapers as an advertising medium. Visual aids add value to adverts thus making them appealing to the targeted group. Newspapers act as a support medium, in most cases. Most of the information documented or printed in newspapers are often not directly from the person conveying the message. The writings are often edited or rewritten by a different individual (newspaper editors), who never participated in writing the original document. This, therefore, makes the newspaper a support medium of conveying information. However, in some instances, newspaper s always print direct information or quotes from a certain source. Although this does not mean that, it is a primary medium. This is because the information obtained was initially meant for a different group as opposed to the ones addressed by the newspaper. Accessibility Newspapers are easily accessible thus can be reached by a number of potential buyers. For instance, in certain countries such as Netherlands, newspapers are distributed for free thus anyone can access them, even young children. Moreover, even if they are being sold in certain countries, the cost incurred when purchasing is often affordable to a significant part of the

Critical Analysis Essay Example | Topics and Well Written Essays - 1000 words - 4

Critical Analysis - Essay Example The purpose of writing such a text was basically to open minds and indicate that times have changed and that society has moved forward. What may have been unacceptable to people in the past, may not be criticized today. The prevalence of democracy and freedom of expression allows individuals to make decisions based on their own judgment, without having restrictions placed on social activities, events, or in this case, screening of movies. The writers’ style of writing is highly argumentative, where he presents various points in support of his idea that there should be freedom of media that should not, in any way, be restricted by control boards. The author displays confidence when he argues for his point of view. His style of writing can easily persuade readers into supporting what he has to say about this particular issue The text is written in a tone that is bridging on bringing about a revolution and is trying to broaden the horizons of the readers’ thoughts. This tone gains strength as the text progresses towards the end. For example, in the 14th paragraph, we can see the writer speak about how control boards should extend their control beyond playhouses and theaters, if they really want to suppress an issue that they have deep reservations about. This argument is taken a step further by the author in paragraph 15 where he cautions about being careful when imposing such restrictions on society. In paragraph 16, he also goes on to state how people should not miss out on an opportunity to speak out their views about what they think is right or wrong, because freedom of speech is now a very significant part of the society, and to a greater extent, the world we live in. In order to support his argument, the author has cited the example of â€Å"God and the Naked Nigger†, and the audiences’ favorable response to the play, despite the lack

Advertising in Newspapers Research Paper Example | Topics and Well Written Essays - 750 words

Advertising in Newspapers - Research Paper Example Newspapers allow the usage of writings or photos in advertising or as a means of communicating information to the public. However, in advertising, most organizations often use both photos and writings in communicating to its various clienteles. Companies often design and use attractive or appealing photos alongside certain enticing words, to make customers purchase their desired products. How it Targets a Specific Group Newspapers are designed in a manner to ease the process of advertising and conveyance of information (Humphrey, 2003). Advertising in newspapers is used in varied ways. Advertisements in newspapers can be used to convey messages to a certain targeted group. Newspapers consist of different sections such as the sports section, politics sections and the social sections. Advertisers, therefore, can use these sections to target a certain group having the potential of purchasing the products in the market. For instance, when advertising sports attires, it is wise to post th e advertising details within the sports section. This ensures that the advert posted reaches the intended customer. Additionally, certain newspapers often provide free magazines covering a certain topic that is of major concern to the public. Some of them talks about lifestyles, social aspects, relationships and political aspects. Such magazines can also be exploited as a suitable platform for targeting a certain group. However, despite this being an effective approach, it is also imperative to consider other factors, which comes into play for the effectiveness of the advertisement. For instance, the advertising company must ensure that the targeted group is able to read and comprehend the conveyed message. The Primary Role of a Newspaper The newspaper has numerous roles, the primary one being to inform the public. Other roles of the newspaper are to educate and advertise various products on behalf of a certain company (Farell & Cupito, 2010). Since advertising also aims at informin g the public about new products in the market, the advertising process thus fits within the primary role of newspapers. Advertising helps in informing the public on the new prices in the market and the modifications done on various products. This empowers the public to make informed decisions regarding their desired products or services. It is advisable for organizations to use both visual aids and wordings in their adverts, when using newspapers as an advertising medium. Visual aids add value to adverts thus making them appealing to the targeted group. Newspapers act as a support medium, in most cases. Most of the information documented or printed in newspapers are often not directly from the person conveying the message. The writings are often edited or rewritten by a different individual (newspaper editors), who never participated in writing the original document. This, therefore, makes the newspaper a support medium of conveying information. However, in some instances, newspaper s always print direct information or quotes from a certain source. Although this does not mean that, it is a primary medium. This is because the information obtained was initially meant for a different group as opposed to the ones addressed by the newspaper. Accessibility Newspapers are easily accessible thus can be reached by a number of potential buyers. For instance, in certain countries such as Netherlands, newspapers are distributed for free thus anyone can access them, even young children. Moreover, even if they are being sold in certain countries, the cost incurred when purchasing is often affordable to a significant part of the

International Management #3 Essay Example | Topics and Well Written Essays - 1000 words

International Management #3 - Essay Example Following a lift in the ban on the sale of foreign game consoles in China, the developments made it easy for Microsoft to consider a joint venture with a Chinese partner. But the Chinese lift on the ban had a condition: all the companies’ hardware and products will be produced in China. In 2013, Microsoft took the opportunity and formed the joint venture with a Shanghai media company called E-Home Entertainment, in order to make games and consoles (Hong, 2013). In this attempt at the joint venture with a regional Chinese media giant, Microsoft aims to establish itself in the lucrative gaming market in China so as to capitalize on its expertise and intellect. The two partners, which include Microsoft and BesTV New Media Co., a subsidiary of Shanghai Media Group, are to develop and sell its own gaming consoles and softwares along with entertainment related and other third party products. So far, it has only been one year since the joint venture took place and the two are determined to progress exponentially in their business. BesTV currently has nearly 18 million IPTV subscribers in China, Southeast Asia, and Eastern Europe thereby possessing a significant chunk of the market share. The combined investment from the two partners amounts to about $237 million with a 51 % share with BesTV (Hong, 2013). All of this was possible after the Chinese government decided to lift its ban on international gaming consoles thereby allowing similar business endeavors to take place. With this development, Microsoft now aims to launch one of their most popular products, Xbox One in China and explore possible business opportunities in the regional market. 2. The local Chinese gaming market has seen a regional transformation in its technology as well as consumer preferences. No longer are consumers interested in or are willing to buy low quality, inferior gaming softwares or consoles. The

Organizing Work Essay Example for Free

Organizing Work Essay McDonalds Corporation It has become clear to upper management that the way McDonald’s has been operating over the past decade is not helping in moving the company forward. Upper management feels that the company is falling behind, and changes must be made immediately. The changes need to start with how the organization is structured. Once proper changes in structure are made, it is believed that McDonald’s will then be able to implement plans that will lead McDonalds into a successful future. The purpose of this paper is to make recommendations as to what changes in organizational structure would help McDonalds become more sufficient. Along with changes in structure the paper will also determine what work needs to be done, how it is to be done, and the approach that should be used to bring success back into the organization. Recommendations There have recently been talks between upper management about making necessary structural changes to the McDonald’s organization here in the U.S. The first recommended change is eliminating levels of management. Numbers of the past have shown that the old traditional way of communication and barriers of so many levels of management had become a barrier to decision making (Jennings, Maze, 2014). The team agrees with this change and believes that the change should be implemented as soon as possible. The basis for this change is that it will help in bring the company closer to the customers. With so many layers of management it seems as if there is more time being spent arguing and talking to each other, rather than talking to the customer and making decisions. McDonald’s marketing has shown that they need to adapt to the current customer’s needs of what they want. McDonald’s  president has worked for McDonalds for the last ten years, and he has seen numbers drop drastically which means, it is time for change (Jennings, Maze, 2014). Essentially it is safe to say that McDonalds is losing its relationship with its customers. Another huge change that McDonalds has been thinking about is changing the number of divisions here in North America from three to four. It is believed that grouping the regions into four divisions, as well as eliminating some levels of management will allow for regional leaders to have more autonomy, and will allow leaders to set a menu based on the restaurants geographic location. According to the McDonald’s website, Jennings, Maze, (2014), â€Å"The changes are highlighted by the elimination of layers of management, giving leaders of its 22 U.S. regions more autonomy in setting the menus and making marketing decisions.† These changes will also allow McDonald’s leaders to restructure the menu to be more diverse to any one’s eating habit. They will be allowed to market more things on the menu than just burgers and fries. Change is good, and they are excited to embrace it. How to do Work Effectively Every organization has its’ own structure to follow. McDonald’s current structure is failing when it comes to the customers’ wants. This is why upper management has been talking about restructuring the design by dividing McDonald USA into four divisions. These divisions would include, Northeast, South, Central and West (Jargon, 2014). Each region would have a president in charge. Under each president there should be different types of managers who know the culture of each region. This will allow for the company to deliver the right product to the customers. They also need to remove some of the managerial levels because having too many managers’ results in decisions not being made. Eventually leading to a lack of growth in the business. McDonald needs to adapt according to the changes that are taking place in the world such as; the economy, competitors and technology. They need to have basic meals that fit all regions; in addition to that, they need to create new products to fit with the culture of each region. Sweet tea is a good example of a product that fits in with the culture in the south. Therefore it would be good for McDonalds restaurants in the south to  promote sweet tea. However, sweet tea is not very popular in the Northeast so it would be pointless to spend money promoting a product that no one is interested in. This is where the president of the region would need to find another product to promote. One that will fit the culture, and interest of the people in the Northeast. This means that management in each region needs to focus on research and development in order to make the right decision. In addition, technology is really important nowadays that is why McDonald needs to work with Apple to create an account in Apple Pay. Customers can pay quickly and order their food ahead of time. This will satisfy their customers because most of them do not have the time to wait to pick up their meal. It will take both an individual and team effort for McDonalds to complete the work. Upper level managers will need to work individually to make the right decisions. For instance, upper level manager should study the region and try to figure out how they can enhance the product or create a new product to fit the culture. Lower level employees need to work in teams so they can satisfy the customers. For example, the worker operating the grill cooks the meat and when it is done he or she passes it to another worker to make the sandwich according to the customers preference. Each team member is important because if they are not motivated to do their work the whole team will fail to deliver the product to the customer. It is very important that there is manager in each branch to motivate and coach the employees. Managers must be able to fill the role of an employee if the branch was crowded and direct them to do the right job. The manager should focus on increasing the sales by satisfying the customers. Best Approach McDonald’s Corporation needs to embrace that changes that are set to take place. Upper management will need to stick by their decisions, and have faith in their management. This means allowing the presidents in each of the four new divisions to take full control of operations within their regions. The division’s presidents must look to regional managers for input on necessary changes. It is up to them to find out what the customers want, and what the customers want is what they should get. Ideally McDonalds is looking to do two things when making these structural changes. The first is to keep the same basic product menu in every region, but allow for different  regions to add certain products that cater to the customers in that region. Second is to allow for decisions to be made more efficiently and effectively. Conclusion The planning for these changes has already begun and sometime in the immediate future the changes will be implemented. These are good changes and the team feels that they will eventually make a significant difference in the overall success of McDonalds Corporation. It is going to take time, but we feel these changes will lead us into the future on the right path. References Jennings, Maze,, L.J. (2014). McDonald’s Reorganizes US into Four Regional Divisions. Retrieved from http://nrn.com/mcdonalds/mcdonald-s-reorganizes-us-four-regional-divisions Jargon, Julie, (2014). McDonalds Plan to Change U.S. Structure. Rettrieved from http://online.wsj.com/articles/mcdonalds-to-change-u-s-structure-1414695278

The Hershey Company Is The Largest Chocolate Producer Marketing Essay

The Hershey Company Is The Largest Chocolate Producer Marketing Essay The Hershey Company is the largest chocolate producer in North America and also one of the oldest US manufacturers of chocolate and non-chocolate confectionery and chocolate-related grocery product. The Hershey Company operates in accordance with their mission statement: Undisputed Marketplace Leadership (www.hersheys.com). Among the companys well established brands are  Hersheys Chocolate Bar, Almond Joy, Kit Kat, Hersheys Kisses, Reeses and many others. I shall begin an external analysis with the first element of Porters Five Forces Model: Industry Rivalry. Slow confectionery industry growth increases the intensity of rivalry among numerous competitors. It needs to be mentioned that the stage of confectionery industry life cycle is Maturity stage. These chocolate have been around since a 100 years and most people buying these chocolates are repeat consumers. The Hershey Company holds one of the leading positions in the domestic market, currently having a market share in the U.S. of over 22%. Its biggest rivals in US market are Mars Inc (the leader according to the industrys 2010 results), Kraft Foods and Nestle. As for the global competition, according to the latest results of the confectionery industrys global survey, Hershey Foods Corp. (USA) is number 5 among the top 100 international HERSHEY COMPANY EXTERNAL ANALYSIS confectionery brands rating with 4,881 US($) millions sales volume figure. The main competitors in the global market are Mars Inc (USA), Cadbury Schweppes PLC (UK), Nestlà © SA (Switzerland) and Ferrero SpA (Italy).(The Big Get Bigger, 2011, January 10). Although the Hershey Company has a steady strong presence in the U.S. chocolate and confectionery market, its global position needs to be strengthened and the focus should be kept on the global market. Rapidly developing countries such as China and India have to be Hersheys main targets because even a limited presence in these countries would provide a substantial increase in revenue. Besides it, company cannot duplicate their domestic strategy and expect to be successful. On the contrary they must integrate into each countrys culture and develop an adapted strategy to immerse their brand name into these areas. The next force I need to specify is the Risk of Entry by Potential Competitors force and this risk for chocolate industry is quite low. The reasons of it are significant entry barriers (high production output, large capital requirements, product differentiation, and customer loyalty). These factors deter smaller competitors from entering into the market. (Ellis M., McCants M., Frye N., Miller J., Polk M., Rogers G, 2008, May 22). HERSHEY COMPANY EXTERNAL ANALYSIS The third and one of the most influential in the Hersheys case force is Bargaining Power of Suppliers. Their bargaining power is relatively high because the number of suppliers of the chocolate industry is limited, supplier group is concentrated and there are no substitute products as well. The Hershey Company needs to find alternate (non-West African) locations or different methods for obtaining cocoa beans, because this would allow Hershey to have a secure control over their raw materials. The next force is Bargaining Power of Buyers which can be described as low to moderate. This industry has several large volume retailers that have significant bargaining power. Large volume retailers can bargain for lower prices and reduce the industrys profits, but the differentiated products (with high level of brand identification and customer loyalty among the chocolate consumers) considerably reduce the power of buyers. Finally, the Threat of Substitutes for chocolate industry is moderate. There are numerous substitute products such as alternative cooking flavors (such as vanilla, butter, etc) and non-chocolate snacks (such as ice cream, fruits, etc.). Also there is a threat of unhealthy image of chocolate products among the consumers. Besides Porters Five Forces Model and Industrys Life Cycle I would like to analyze the way demographic, social, or HERSHEY COMPANY EXTERNAL ANALYSIS technological trends have influenced the chocolate confectionery industry. There are some positive and negative socio-cultural and demographic trends that make an influence. Among the positive are: the desire for richer products/changing tastes, joint ventures (i.e. coffee), dark chocolate health benefits and increased importance of holidays. The negative trends are: spreading of allergies, increasing obesity and greater environmental concern. Among the social/political trends a problem of child labour and unfair trade can be named. For example, Hershey has been criticized for not having programs to ensure sustainable and ethical cocoa purchase, lagging behind its competitors in  fair trade  measures. (Hershey Dominates US Market, but Lags Behind Competitors in Avoiding Forced Labor, Trafficking and Child Labor (2010, September 13). The positive technological trends are: technological improvements to milking machines, efficiency improvements for distribution, telecommunications. And the negative technological trends are lack of government support to developing countries (poor education of new technologies) and increased cost of managing the manufacturing technological progress. And I would like to finish this essay with Hershey Company founder Milton Hershey quote about the most distinctive feature of Hersheys products: Give them quality. Thats the best kind of advertising in the world. HERSHEY COMPANY EXTERNAL ANALYSIS REFERANCE LIST Hershey slogan (n.d.) is retrieved from www.hersheys.com The Big Get Bigger (2011, January 10). Retrieved from http://www.candyindustry.com/Articles/Special_Reports/BNP_GUID_9-5-2006_A_10000000000000972812 Ellis M., McCants M., Frye N., Miller J., Polk M., Rogers G, (2008, May 22). The Hershey Company Introducing the World of Chocolate. Retrieved from http://www.washingtoniv.com/?p=65 Hershey Dominates US Market, but Lags Behind Competitors in Avoiding Forced Labor, Trafficking and Child Labor (2010, September 13). Retrieved from http://www.laborrights.org/stop-child-forced-labor/cocoa-campaign/news/12397 Confectionery Company Shares Report (2010), USA. Packaged Food: Euromonitor from trade sources/national statistics.

Belize Logistics Essay -- Belize

The history of Belize dates back thousands of years. The official name of the territory was changed from British Honduras to Belize in June 1973. â€Å"The current government of Belize took form when they declared their independence in 1981. This government is headed by the Queen of the United Kingdom, Queen Elizabeth II, who is acting head of state. The Queen is represented by a Governor General due to her having to reside in Great Britain. The Governor General is the true authority in power; however, he does not officially run the government that is led by the Prime Minister and his cabinet. Currently in the Senate there are 12 members, plus the President of the Senate. The Governor General appoints 6 senators on advice of the Prime Minister, 3 on advice of the leader of the opposition, one member on the advice of the Belize Council of Churches and Evangelical Association of Churches and two other members from two separate organizations.† (http://www.islandflave.com/caribbean-politics/615-belize-politics) â€Å"Belize has a public-private economy with tourism as the number one foreign exchange earner followed by exports of marine products, citrus, sugar, bananas, and garments. Agriculture currently provides some 71% of the country's total foreign exchange earnings, and employs approximately 29% of the total labour force. Belize has a viable fishing industry. Belize's fisheries are exploited for commercial, as well as for subsistence purposes, and are one of the most heavily exploited natural resources. In an effort to maximize the benefits obtained from the fishing industry, while ensuring its long-term viability, fisheries managers are promoting an expansion in production through diversification of this resource base. Belize's fishin... ...m/Does-Donts.htm http://articles.cnn.com/2006-11-30/travel/if.you.go_1_belizean-belikin-beer-dos?_s=PM:TRAVEL http://www.customs.gov.bz/traveller.html http://belize-guide.info/travel.basics/customs/ http://www.voyage.gc.ca/countries_pays/report_rapport-eng.asp?id=29000 http://www.belizefirst.com/MoneyandBankinginBelize.htm http://gocentralamerica.about.com/od/belizeguide/p/BelizeSafety.htm http://www.paradisepath.com/belize_safety.htm http://www.belizedistrict.com/tips.html#safety http://belize.com/medical-care-in-belize.html http://www.guidetobelize.info/en/yellow-pages/belize-health-care-medical-current-guide.shtml http://www.fco.gov.uk/en/travel-and-living-abroad/travel-advice-by-country/north-central-america/belize http://www.islandflave.com/caribbean-politics/615-belize-politics http://www.islandflave.com/caribbean-politics/615-belize-politics

Economic Factors have been of dominant concern in Australian Foreign Po

‘ECONOMIC FACTORS HAVE BEEN THE DOMINANT CONCERN IN AUSTRALIAN FOREIGN POLICY OVER THE PAST 25 YEARS.’ During the past 25 years, Australian Foreign Policy has consisted of a balance between economic and security priorities. No government can afford to focus on one to the detriment of the other. During the Hawke and Keating era (1983-1996), economic factors were of significant importance as we were in a region that was growing rapidly, faster than any other region in the world. Although having said this, it can be argued that there were exceptions whereby security initiatives were of equal concern to the government. In the current day (Howard era), it is possible to view that there is a higher emphasis on security initiatives than ever before due to being situated in a heavily volatile region (Arc of Instability). Having said this, there once again has been emphasis on the economic growth and prosperity of our nation at the same time, via the use of Trade Agreements and other forms of economic policy. This indicates that although there have been concern on economic factors in the past 25 years in relation to Australian Foreign Policy (AFP) decisions, there has also been a balanced emphasis on security factors during this period. There is no doubt that during the Hawke/Keating era (83-96) economic priorities received significant emphasis in Australian Foreign Policy decisions. To promote the economic growth and increase of trade in the Asia Pacific Region, the Hawke government embarked on a period of ‘enmeshment’ within the region. Keating proposed this enmeshment with neighboring â€Å"Tiger Economies† by co-founding the APEC (Asia Pacific Economic Corporation), in 1989. Focused on facilitating economic growth, cooperation, trade and investment in the Asia-Pacific region, it was seen as being crucial to maintain healthy international diplomatic relations within the Asia - Pacific region. This was largely due to the strengthening trading blocks such as the EU (European Union) and NAFTA (North America Free Trade Agreement). These trading blocks exclusively stipulated that major trading was being transacted via these member economies and was ruling Australia out of many valuable markets. This reinforced that Australia must turn towards its own region for the concentration of developing itself as a strong economy and therefore founded the APEC organization under it... ...ing economic growth in the Asia Pacific Region, whilst also maintaining a fair market for the trade of agricultural goods. On the other hand particular focus was also placed on the national security interests on Australia with the participation in the 1991 Gulf War, in an attempt to strengthen our military ties with the USA and also strengthen ties via the ANZUS Treaty. However it can also be seen during the Howard era that Foreign Policy focus was primarily on a balance between security and economic objectives via the implementation of the â€Å"Helpem Fren† initiative in the Solomon Islands and Enhanced Cooperation Program in Papua New Guinea, there were also factors that determined a focus on security initiatives along with this economic focus. This was through Australia’s participation in the Gulf War to improve our military relationship and ‘insurance policy’ with the USA. Economic factors that were also in the Australian government interests for t he nation, was the bilateral free trade agreement with the USA. After evaluating both of these national parties and eras it can concluded that no government can afford to focus on one area of foreign policy to the detriment of the other.

Studying: Then and Now

Studying: Then and Now One June day, I staggered into a high school classroom to take my final exam in United States History IV. I had made my usual desperate effort to cram the night before, with the usual dismal results—I had gotten only to page 75 of a 400-page textbook. My study habits in high school, obviously, were a mess, but in college, I've made an attempt to reform my note-taking, studying, and test-taking skills. The first thing I tried to improve in college was note-taking. I took notes in high school classes but I often lost interest as compared to my note- taking at college.Note taking in high school classes often began with doodling, drawing Martians, or seeing what my signature would look like if I married the guy in the second row. Now, however, I try not to let my mind wander, and I pull my thoughts back into focus when they begin to go fuzzy. In high school, my notes often looked like something written in Arabic. In college, I've learned to use a semi-print writing style that makes my notes understandable. When I would look over my high school notes, I couldn't understand them.There would be a word like â€Å"Reconstruction,† then a big blank, then the word â€Å"important. † Weeks later, I had no idea what reconstruction was or why it was important. I've since learned to write down connecting ideas, even if I have to take the time to do it after class. Taking notes is one thing I've really learned to do better since high school days. Another area that I needed to concentrate on was my method of studying. Ordinary studying during the term is another area in which I've made changes. In high school, I let reading assignments go.I told myself that I'd have no trouble catching up on 200 pages during a 15-minute ride to school. College courses have taught me to keep pace with the work. Otherwise, I feel as though I'm sinking into a quicksand of unread material. When I finally read the high school assignment, my eyes would run over the words, but my brain would be plotting how to get the car for Saturday night. Now, I use several techniques that force me to really concentrate on my reading. I also changed the way of study for taking testsIn addition to learning how to cope with daily work, I've also learned to handle study sessions for big tests. My all-night study sessions in high school were experiments in self-torture. Around 2:00 A. M. , my mind, like a soaked sponge, simply stopped absorbing things. Now, I space out exam study sessions over several days. That way, the night before can be devoted to an overall review rather than raw memorizing. Most important, though, I've changed my attitude toward tests. In high school, I thought tests were mysterious things with completely unpredictable questions.Now, I ask instructors about the kinds of questions that will be on the exam, and I try to â€Å"psych out† the areas or facts instructors are likely to ask about. These practices really work, and f or me they've taken much of the fear and mystery out of tests. Since I've reformed, note-taking and studying are not as tough as they once were, and I am beginning to reap the benefits. As time goes on, my college test sheets are going to look much different from the red-marked tests of my high school days. Outline Introduction:Thesis Statement: My study habits in high-school, obviously were a mess, but in college, I’ve made an attempt to reform my note-taking, studying and test-taking skills. Topic sentence 1: I took notes in high school classes but I often lost interest as compared to my note- taking at college 1. Interest 2. Note writing 3. Connection Topic Sentence 2: Ordinary studying during the term is another area in which I've made changes. 1. Pace 2. Concentration Topic Sentence 3: In addition to learning how to cope with daily work, I've also learned to handle study sessions for big tests. 1. Spacing 2. Attitude Conclusion

How criminals have adapted to technology Essay

Technology has made our world increasingly open and vulnerable (Goodman, 2012). As companies develop amazing technology for good purposes, criminals can use that same technology to hurt people. It is a bad assumption to believe that crime-stopping technology cannot be used against the system. Lawbreakers can develop and use technology for the sole purpose of committing crimes and new technologies produce the risks of unanticipated, undesirable risks and consequences (Cole, Smith, & DeJong, 2014). There are so many different types of new technology that criminals use and that the system uses. Criminals use cyber-crime to break into people’s accounts, and counterfeiting to steal from companies, just to name a couple. Police use computers a lot for their work. New programs, like the Geographic Information System, are useful for mapping problem locations to deal with specific crime. All kinds of information can be collected in law enforcement databases: fingerprints, tattoos, DNA samples, and gun/ballistic records. I think the biggest threat to society from their adaptation is the fact that personal information is so open to the public now. Criminals have grown with the technology and know how to get credit card numbers, addresses, and so much that is very dangerous for them to have and abuse. Reference Cole, G., Smith, C., & DeJong, C. (2014). Criminal justice in america (7th ed.). Belmont, CA: Wadsworth. Goodman, M. (2012). How technology makes us vulnerable. CNN Opinion. Retrieved from http://www.cnn.com/2012/07/29/opinion/goodman-ted-crime/.

ISDS part2 Assignment Example | Topics and Well Written Essays - 750 words - 1

ISDS part2 - Assignment Example Different market segments have different needs. A good business model identifies its relevant target market in order to serve the needs of homogenous people. Alibaba.com possesses number of customers belonging to middle class and upper-middle class. It deals in consumers electronic products, which are ordered online by its customers. It defines the way in which the company generates revenues. It can be measured in terms of sales, support, subscription, etc. The primary source through which Alibaba.com generates revenue is through online trading. It is a B2C website and therefore sells directly to its customers. Ecommerce market has already reached its saturation point. An e-commerce site needs to provide its customers exquisite and exceptional services so they remain loyal to the site. In e-commerce, there is a huge concern of trust so when a customer performs transaction with a site then on the basis of its customer service, he decides whether to make repeat transactions in future or not. Alibaba.com provides exceptional services to its customers, both in terms of quality and price. This is the reason that it possesses number of loyal customers. The more an e-commerce site invests in digital channels, the more it gets close to its target market. Alibaba.com is a multichannel website and therefore possesses a good reputation in eyes of its customers. By providing options such as free sign up, no registration processes, facility of tracking order, Alibaba.com ensures that customers feel safe throughout the process of making purchases from the company. It ensures that the best quality services are provided exactly on the specified time. Moreover, it does not impose any hidden charges upon customers’ orders, which enhances customers’ trust in the company. Alibaba.com ensures that all the potential and latent demands of customers are satisfied just by navigating the

Implementation, Strategic Controls, and Contingency Plans Term Paper - 1

Implementation, Strategic Controls, and Contingency Plans - Term Paper Example The threat that the organization is the stigma associated with people with mental health disability. The main objectives of the organization are the expansion of mental health facility in order to meet the demand of accommodating more elderly people with mental health disorders. Many elderly people are experiencing mental health disability and in order to overcome this problem, the organization needs to expand the capacity of the organization to accommodate more patients as well as educating the general public to reduce the rate at which the elderly are stigmatized due to their conditions. Wheelan, Hunger and Wicks (2005) point out that the functional tactics within the organization are the general processes undertaken within the organization so as to meet the goals. Two main areas will be discussed and they include the operations and service delivery. Operations involve an ongoing training among the organizational employees that fosters innovation within the organization. Through training, employees will be able to come up with new ways of improving service delivery to the elderly people. It is also recommended that the organization should adopt a performance based incentive that will motivate employees to put more effort in their working thus improving on quality and output. In service delivery it is important that the organization provide training to the staff in order to adapt to changes that occur in the organizational management system like the introduction of information technology would require that the organization are aware of the changes and that they can i ntegrate these changes and be able to work effectively with the introduced change. Refresher training is also important as it helps employees to remember various aspects of work that might not be achieved easily through practice. The action items that the organization is going to undertake will include the solicitation of funds that will enable the institution to

Religion in United States Political System Essay

Religion in United States Political System - Essay Example These years have been a time ÃŽ ¿f aggressive Christian politics, as evangelicals entered the political fray seeking to mold public policies that would conform to their own religious convictions. On issues ranging from abortion to prayer in the public schools, evangelicals sought to use the instruments ÃŽ ¿f the American political system to forward their interests and values. Since their agenda fit snugly with that ÃŽ ¿f conservative politicians, advocates for "public religion" were generally associated with conservative political causes. During the 1980s the Moral Majority targeted "liberal politicians" for defeat in congressional elections.In the 21st Century we are all taught to believe that the right political systems are those that exist in countries like America, Britain and other parts Europe. We are taught this in the reading ÃŽ ¿f books and the watching ÃŽ ¿f television programs from the west. All ÃŽ ¿f these sources have influenced and changed the way the rest ÃŽ ¿f the wor ld thinks. It is therefore better to look at each society while it was untouched by the ways ÃŽ ¿f another.f another. The best ways are by comparing different political systems f societies from different geographical locations. Since the traditional and cultural values f each society are different, the thinking and the way f life would be very different if compared to one another. Therefore, a political system to one society is likely to be different if compared to another. At the same time, western society might be unfamiliar to the ways f the eastern society and vise-versa. Sometimes as time passes, there develops new theories f new political systems by great thinkers. So we see one political system being changed to another. This proves that it's impossible to take just one time frame as different political systems developed at different time lines. III. Western Civilization & Topic In western society and other societies in the world, religion was a major factor and still is in some societies when it comes to their own politics. Some believe religion and politics should be separated in order to create a true political system and some says it should not. No matter which society it is, we will always have people with greed in it. And these types f people are the danger to any pure political system, as greed and wanting f power can only lead to corruption. Corruption can only lead to suffering. In each society they have adopted to a mutual understanding f what's right and what's wrong. So it can be said that what's right for one society might not be the same for the people living in another. What happens then is that one society who might not want to accept the ways f another, responds to it by labeling it as deviant. For example: Howard Becker suggests "social groups create deviance by making the rules whose infraction constitutes deviance, and by applying those rules to particular people and labeling them as outsiders." Therefore at times, we see revolutions that bring about a whole new political system, even though sometimes all the promises that was to come with the new system vanishes somewhere. An example would be communism. Politics cannot be pinned down to a single aspect f life, it occurs throughout society, it involves every aspect f our lives, but it is especially concentrated in the modern nation state. It is the nation state that "establishes sovereign jurisdiction within defined boundaries...the state commands ultimate power in that it stands above all other associations and

Socrates as One of the Well-known Philosophers Assignment

Socrates as One of the Well-known Philosophers - Assignment Example He was a member of the Athenian army and given the fact that he was always questioning the manner in which his community run is an issue that always got him in trouble. He pushed the youth to oppose the local government to a point that they had even lost trust in the local system and is one of the charges that he was set to face. Socrates was accused of collaborating with outside armies in a manner that he would even snitch on his local government. Socrates was very fast to defend himself against these changes. Regarding the first accusation, he responded by asking whether it was only he that had made the mistake of derailing the youth. He sought to show that the fact that he was the only person with the ability or rather the strength to speak aloud regarding these issues did not mean that he was the one on the wrong. It only showed how much fear that people had of the government that they did not have the attitude to handle this. The premise that he uses to explain this is by talking of the horse analogy (Barlette, 2010). When Socrates brought in the issue of horses, he made it as an analogy to explain his point. He seeks to prove that the majority may indeed be the ones responsible for a negative influence on the youth and that he is responsible for uplifting them. He shows this by stating that the trainer of the horse is the one person that does the animal well and that other people that ride the horse may harm it. In this case, the accuser, Maletus, states that he alongside the judges is the ones responsible for a positive influence on the youth. Socrates defines his role in the Athenian society appropriately. He states that it is his job to deliver these people. According to Socrates, the government at the time was using resources badly and not even appreciating the efforts made by the soldiers. He knew that this was his role from the fact that people feared the government.

MENTORING PROJECT Essay Example | Topics and Well Written Essays - 750 words

MENTORING PROJECT - Essay Example The beneficiary allows the European Commission, the Education, Audiovisual and Culture Executive Agency and the National Agencies to make available and use all data provided in this report for the purposes of managing and evaluating the Youth in Action Programme. All personal data collected for the purpose of this project shall be processed in accordance with Regulation (EC) NÂ ° 45/2001 of the European Parliament and of the Council on the protection of individuals with regard to the processing of personal data by the Community institutions and bodies. Data subjects may, on written request, gain access to their personal data. They should address any questions regarding the processing of their personal data to the Agency (National or Executive) in charge of the management of their application. For projects selected at national level, data subjects may lodge a complaint against the processing of their personal data with the authority in charge of data protection in their country at an y time. For projects selected at European level, complaints may be lodged with the European Data Protection Supervisor at any time. The beneficiary declares having informed the promoters and participants in its project on the provisions and practices regarding data protection applied under the Youth in Action programme Beneficiary Name, stamp (if available): Legal representative Name in capital letters: Place: Signature: Date: Part I. Project identification and summary (cont.) Type of Activity Please tick the box corresponding to the project for which you are submitting this final report. This project was of the following type: (tick one box only)  National Youth Meeting  Trans-national Youth Seminar Please specify the main target (only for National Youth Meeting):  debating relevant topics to the Structured Dialogue or EU policies  preparing the official youth Presidency event  organising activities linked to the European Youth Week  enhancing dialogue and cooperation between formal and non-formal education areas Relevance to the general objectives of the Youth in Action Programme Please tick relevant box(es). The project:  promotes young people’s active citizenship in general and their European citizenship in particular;  develops solidarity and promotes tolerance among young people, in particular in order to foster social cohesion in the European Union;  fosters mutual understanding between young people in different countries;  contributes to developing the quality of support systems for youth activities and the capabilities of civil society organisations in the youth field;  promotes European cooperation in the youth field. Relevance to the priorities of the Youth in Action Programme Please tick relevant box(es). Permanent thematic priorities  European Citizenship  Participation of young

Anxiety Among Alcoholics and Non-Alcoholics Essay Example for Free

Anxiety Among Alcoholics and Non-Alcoholics Essay Abstract Alcohol is one of the most widely used drug substances in the world. For many people, drinking alcohol is nothing more than a pleasant way to relax. People with alcohol use disorders, however, drink to excess, endangering both themselves and others. In the mental health area alcoholism is caused mostly by depression, anxiety and stress, on the other hand it also leads to depression and stress. The present study aims to compare depression and anxiety among alcoholics and non- alcoholics. It was assumed that depression and anxiety may be the risk factors for alcoholism. A sample of 100 people (50 alcoholics and 50 non-alcoholics) was randomly selected from Delhi. Beck Depression Inventory (BDI) and Beck Anxiety Inventory (BAI) were used to collect data on depression and anxiety. t-test was administered to compare two groups. The result of the study showed that alcoholic group was higher on depression as well as anxiety than the non alcoholic group, and it was also found that there is no clear cut casual relationship between alcoholism and depression and anxiety. Alcoholism is perhaps most strongly associated with antisocial personality disorder and drug abuse, but its relationship to other forms of psychopathology has become increasingly evident. In particular, investigations of alcoholic samples indicate a strong co-occurrence of alcoholism with diverse form of anxiety and depressive disorder (Barbor et al, 1992; Chambless et al, 1987; Hasegawa 1991; keller 1994; Nunes, Quitkin Berman, 1988; Penick, 1994; Schuckit, Irwin Brown, 1990). ______________________________________________________________________ *Associate professor, Deptt. Of Psychology, Aligarh Muslim University, Aligarh **Research scholar, Aligarh Muslim University, Aligarh. According to Nijhawan (1972) Anxiety, one of the most pervasive psychological phenomenons of the modern era refers to a â€Å"persistent distressing psychological state arising from an inner conflict†. Depression can be defined as â€Å"a state of mind, or more specifically, a mental disorder, characterized by lowering of the individual’s vitality, his mood, his desires, hopes, aspirations and of his self-esteem. It may range from no more than a mild feeling of tiredness and sadness to the most profound state of apathy with complete, psychotic disregard for reality.† (Mendelssohn, 1963). Alcoholism can lead people into serious trouble, and can be physically and mentally destructive. Currently alcohol use is involved in half of all crimes, murders, accidental deaths, and suicides. There are also many health problems associated with alcohol use such as brain damage, cancer, heart disease, diseases of the liver, depression anxiety and other mental disorders. Results from community surveys and epidemiologic samples indicate that substantial comorbidity also exists for depression, anxiety and alcoholism in the general population (Regier et al, 1990; Helzer Pryzbeck, 1988; Kendler et al, 1995). The high co-occurrence of these syndromes, therefore, represents a significant clinical and public health issue that is likely to affect a substantial proportion of the general population. Although the comorbidity of alcoholism with anxiety and depressive disorders has been extensively documented in both clinical and epidemiologic investigations, the specific mechanisms underlying these associations remain a source of debate. One widely accepted hypothesis is that these forms of comorbidity reflect a causal relationship of alcoholism with anxiety and depression. Support for a causal association is based partly on observations that alcohol is commonly used to self- medicate symptoms of negative affect, and so, alcoholism often develops as a secondary diagnosis to anxiety and depression (Meyer Kranzler,1990; Hesselbrock, Meyer Keener,1985; Lader,1972; Merikangas et al,1985). The 18-month follow-up of participants of the Psychiatric Morbidity among Adults Living in Private Households, 2000 survey (Singleton Lewis, 2003) provides an opportunity to determine whether excessive alcohol consumption and abnormal patterns of use are risk factors for incident anxiety and depression in the general population. The study also examined the reverse relationship, considering whether anxiety and depression are risk factors for the development of abnormal patterns of alcohol consumption. However, evidence for a causal relationship is not unidirectional as alcoholism is often observed as a primary disorder, and the presence of problem drinking itself may generate severe anxiety or depressive syndromes (Mendelson Mello, 1979, Nathan, OBrien Lowenstein, 1971; Schuckit, Irwin Smith, 1994; Stockwell, Hodgson Rankin, 1982). Heavy alcohol consumption has been implicated in the development of anxiety and depression (Schuckit, 1983). Many cross-sectional studies have identified considerable comorbidity between anxiety and depression, and alcohol abuse. For example, data from four large community based epidemiological studies (n422 000) in Europe and the USA consistently demonstrated a two- to threefold increase in the lifetime prevalence of anxiety and depression in those with DSM–III or DSM–III–R alcohol abuse or dependence (Swendsen et al, 1998). If anxiety disorders and alcoholism are casually related, there should be a high rate of alcoholism among patients being treated for anxiety disorders. Two studies (Torgersen, 1986; Cloninger et al, 1981) of the prevalence of alcoholism in patients being treated for anxiety neurosis were identified. These investigations suggest a lifetime population prevalence of alcohol abuse/dependence of approximately 14%. The survey of the relevant literature made it quite obvious that much of the studies show a prevalence of depression and anxiety among alcoholics. However, previous studies have also pointed out the possibility of alcoholism as risk factors for depression and anxiety. At the same time, literature does not provide any clear cut direction towards the casual relationship between alcoholism and depression and anxiety. Thus, despite the strong association of alcoholism with anxiety and depressive disorders, no universal consensus has been reached regarding the specific mechanisms underlying these associations. The present study aims to identify depression and anxiety among alcoholic and non-alcoholic peoples. Method: Sample: sample of the present study consisted of 100 subjects (50 alcoholics and 50 non alcoholics). The alcoholics were identified through survey from different living areas (including rural, urban and semi-urban) of Delhi and 50 alcoholics were randomly selected for the study. In the same way the non-alcoholic subjects were also selected randomly from different parts of Delhi. The age range of the subjects was between 25 to 50 years. Tools: â€Å"Beck Depression Inventory† BDI -2nd was designed by Beck, Steer Brown (1996). This self report scale has shown to document levels of depression. BDI -2nd edition contains 21 items, each answer being scored on a scale value of 0 to 3. The cut offs used are 0-13 Minimal depression; 14-19 Mild depression; 20-28 Moderate depression; and 29-63 Severe Depression. Higher total scorer indicates more severe depression symptoms. â€Å"Beck Anxiety Inventory† was designed Beck, Epstein, Brown, Steer (1988). This self report scale has shown to document levels of Anxiety symptoms in a valid and consistent manner. BAI contains 21 items each answer being scored on a scale value of 0 to 3. Each symptom item has four possible answer choices: not at all (assigned value =o); Mildly (it did not bother me much) (assigned value=1); Moderately (it was unpleasant but I could stand it) (assigned value =2); and Severely (I could barely stand it) (assigned value =3). The values for each item are summed together to yield an overall or score for all 21 symptoms that can range between 0 and 63 points. A total score of 0-7 is interpreted as a minimal level of Anxiety, 8-15 as ‘mild’, 16-25 as ‘moderate’ and 26-63 as ‘severe’. The BAI is psychometrically sound. Interval consistency ÃŽ ± =.92 to.94, for adults and test-retest (one week interval) reliability is .75. Procedure: The test for depression and anxiety were administered on the subjects individually after establishing the rapport with them. Each and every item was explained to the subject, and then he was asked to respond truly for the item. Thus data was collected for depression and anxiety from alcoholic and non-alcoholic people. t-test was applied to find out the significance of difference between the Mean scores of different groups. Results: TABLE-1 Showing comparison of Mean for depression and anxiety scores between the alcoholics and non-alcoholics Variables| Groups| N| Mean| Std.deviation| t | df| P| depression| Alcoholic Nonalcoholic| 50 50| 35.7600 17.1000| 10.17913 6.15530| 11.092| 98| .01*| Anxiety| Alcoholicnonalcoholic| 50 50| 38.0800 18.3200| 11.55261 6.18570| 10.662| 98| .01*| *Significant at .01 level of confidence TABLE-1 further shows the results obtained by the comparison of alcoholics and non alcoholic group for depression and anxiety. The obtained results show that the mean depression score (M=35.7600) for alcoholic people is higher than the mean depression score (M=17.1000) for non alcoholic people, and the difference between the two means (t=11.092) is statistically significant at .01 level of confidence. Consequently it reveals the findings that alcoholic people have higher depression than the non-alcoholics. The TABLE-1 also shows the results of the comparison of alcoholic and non-alcoholic people on anxiety. The mean anxiety scores (M=38.0800) of alcoholics is found very much higher than the mean anxiety scores (M=18.3200) of the non-alcoholics and the two means difference (t=10.662) is statistically significant at .01 level of confidence. It indicates that alcoholic people have higher anxiety than the non-alcoholic people. Discussion: The basis of the above results may safely be concluded that the alcoholics are highly depressed and extremely anxious than the non-alcoholic people. However, the high prevalence of these anxiety and depressives’ symptoms does not necessarily mean that these alcoholic individuals will demonstrate the long term course or require the long term treatments associated with DSM-III-R major depressive and anxiety disorders. The temporal nature of the association between Depression Anxiety and alcohol is difficult to determine from studies, which uncertainty arising as to whether alcohol is a risk factor or a form of self –medication. The finding of the present study support the findings of Hartka et al, (1991) that reported a significant correlation between baseline consumption of alcohol and depression at follow-up based on data from eight longitudinal studies. However, in this analysis control of confounders was limited to age, gender and interval between measurements. Overall, our findings are contradictory with those of Wang Patten (2001) who observed no excess morbidity among those who drank daily, those who drank in binges (more than five drinks), those who had more than one drink daily, and among drinkers in general. Alcohol dependence was not considered. Similarly, in a randomly selected community cohort with follow-up at 3 and 7 years, Moscato et al (1997) found no excess incidence of depressive symptoms among those with ‘alcohol problems’ (defined as a DSM–IV diagnosis of alcohol dependence or abuse or drinking more than five drinks a day on one or more occasions per week). It may safely be concluded on the bases of previous literature and result of the present study that there is no clear cut casual relationship between depressive and anxiety disorder and alcoholism. In the similar way our findings of the study show that the alcoholics are more depressive and anxious than the non alcoholics. Though it does not show any clear cut picture either alcohol is risk factor for depression and anxiety or depression and anxiety is a risk factor for alcoholism. References Babor, T., Wolfson, A., Boivin, D., Radouco-Thomas, S., Clark, W. (1992). 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