Of Mice and Men by John Steinbeck †Main Character Essay

In the book Of Mice and Men by John Steinbeck, the main character is faced with an extremely difficult situation and decision. George Milton ends up killing Lennie Smalls, the man who he had been traveling with for years. He is forced to kill Lennie for his own good. It is arguable that George had selfish reasons for the murder but Lennie was his family, his companion. He would never do such a thing for personal gain. Lennie was a nice guy, and he never meant any harm. However, he always ended up getting into trouble or doing â€Å"bad things†. All of this often angered George, who fantasizes about what he could have been doing if Lennie weren’t weighing him down. For example, when the men were working in Weed, Lennie had them hiding in an irrigation ditch overnight because he frightened a woman. He gripped on to her dress, giving her the impression that he was trying to hurt her. Lennie of course didn’t mean any harm, he just enjoyed petting soft things. All of the inconveniences to George would give the impression that Mr. Milton would actually want Lennie dead. This was not the case. George cared for Lennie like he was family. The promise he made with Lennie’s Aunt Clara is just what brought them together. This can be seen when George and Lennie talk about their dream, Lennie says â€Å"because I got you to look after me, and you got me to look after you, and that’s why†(14). At the end of the novel, George is left with only two choices: let Lennie be tortured and killed by the other men, or kill him on his own†¦ a quick and painless death. Of course he does not want Lennie to suffer, so he does it on his own. And it clearly was not easy. The quote from the book â€Å"George raised the gun and his hand shook, and he dropped his hand to the ground again†(105) further supports this. George’s shaking hand proves how difficult it was to let go of a long time friend. Slim is one of the few people who understand their relationship. He was the only one who George confided in telling about what happened in Weed. At the very end, after the shooting, Slim says to George â€Å"You hadda, George. I swear you hadda†(107). Slim knows what a hard decision it was for George to go through with such a terrible task, but it had to be done. They both knew that poor Lennie would have otherwise suffered through the torture and slow death brought about by Curley. The character George Milton from the book Of Mice and Men by John Steinbeck was not selfish. Any reason he had for the killing of Lennie was definitely not devoted to himself, but instead out of care and love for his friend. Both mean often spoke of how lonely it was to live the life of a rancher. So Lennie’s being as George’s companion and basically family overruled any want that George would ever have to hurt him. The death brought about to Lennie for his own good.

Health and Modern Life Essay

The Way Eating Habits Has Affected My Life Its really astonishing how much our eating habits influence our every day life. From the economy, to the health issues†¦ Premium Life Style Affecting Students Health and create awareness among the youth regarding their lifestyle and the way it affects their health. LITERATURE REVIEW I had gone through many articles and†¦ Premium see more:jam topic about internet Drawing On The Concepts You Have Studied In Block 1, Critically Reflect On The Ways In Which Your Own Life Course†¦ in Block 1, critically reflect on the ways in which your own life course has affected how you work in, or use, health and social care. We are now living in†¦ Premium Critically Reflect On The Ways In Which Your Own Life Course Had Affected How You Work In, Or Use, Health And†¦ course to reflect own. Reflecting on the ways in which my own life course had affected how I work in the health and social care sector helped me as an individual in†¦ Premium Technology, Human Beings And The Fate Of The Earth: a Social Critique Of Modern Life worlds, via the latest form of technology. I suspect that our modern sense of security has been entrained to operate in collusion with these technological devices†¦ Premium The Affect Of Health Care Reform On Women’s Health topic of healthcare reform and its affect on womens health is an important issue to our group; we are young women of modern society, who come from all walks of life†¦ Premium Media And Modern Life opportunities and new possibilities to make use of our lives to live a modern life. And hand in hand with all these inventions go media, very closely interconnected†¦ Premium Science In Modern Life that are now easily treated nowadays. The vital role of science in modern life is not overstated in view of todays world. Scientific knowledge has improved the†¦ Premium Durkheim’s Theory Of Anomie And Marx’s Theory Of Alienation Have Had a Very Strong Influence On The†¦ and evaluate their merits. The analysis will cover various aspects of modern life under the two theories and seek to establish which provides a more convincing†¦ Premium How Does Pollution In Large Cities Affect Human Health? the biggest problem in the future. Finally, water pollution also affects human health. Industrial waste has been dumped into nearby water as often as into the air†¦ Premium The Role Of Computers And The Internet In Modern Life The role of computers and the Internet in modern life Nearly everything we do in this world is helped or even controlled by computers. So it is difficult to†¦ Premium Some Ways The Enviornment Affects Human Health Some Ways That The Environment Affects Human Health? Air Pollution Air pollution is one obvious environmental health threat in OECD countries, contributing to a†¦ Premium Social Networking In Modern Life in general and the Internet in particular that has created a new aspect of modern life. Among these social networks, Facebook is the most popular with millions of†¦ Premium How Do The Different Sources Of Power In Ian Kramer’s Life Shape His Experience Of Health And Social Care? that doesnt affect his daily life as it did previously. Even though Ian doesnt have the power-to take action and make the changes like the health professionals†¦ Premium Different Cultural Practices In The Philippines Which Could Affect Our Health Different religious practices that can affect our health. Religious beliefs cause patients to forego needed medical care, refuse life-saving procedures, and stop†¦ Premium How Drugs Can Affects The Health And Physical Development Of a Child five general types of factors which can affect the health and physical development of children, one of these factors is lifestyle. Lifestyle factors are the way in†¦ Premium â€Å"Modern Gadgets: Daily Useful Applications Versus Health Hazard To Mankind†Modern Gadgets: Daily other hand, as we enjoy the amazing applications of these modern gadgets, people dont claim the fact that it can pose health hazards to them. Although these gadgets†¦ Premium

Mergers and Acquisitions Research Paper Example | Topics and Well Written Essays - 2000 words

Mergers and Acquisitions - Research Paper Example Over the ensuing months, Omnicare proposed a number of transactions involving the sale of NCS’s assets under bankruptcy that would not include paying off a majority of NCS’s debt. Moreover, Omnicare’s proposal did not include relief for NCS’s stockholders. Genesis was approached by the committee formed by the subordinated note holders in early 2002 and Genesis offered a deal aside from the bankruptcy that included a discharge of NCS’s senior debts and a payment to NCS’s stockholders of approximately US$24 million. Genesis’s offer had a number of exclusive arrangements and all indications were that any deal would have to be â€Å"locked up† so that a higher bid would not prevail (Omnicare, Inc. v. NCS Healthcare, Inc.818 A.2d 914 (Del. 2003)). When Omnicare became aware of Genesis’s offer, Omnicare improved its offer and withdrew the initial requirement for bankruptcy and also offered to discharge NCS’s debts and sh areholder payments. NCS responded by using Omnicare’s offer to get Genesis to improve its offer. This tactic worked as Genesis improved its offer, but demanded that the offer be approved within 24 hours otherwise it would be withdrawn. NCS’s board of directors recommended accepting Genesis’s offer and just before a shareholders’ meeting to accept the offer by Genesis, Omnicare improved its bid so that its offer exceeded the offer made by Genesis. The merger arrangement however did not make provision for an out, the NCS/Genesis merger was locked in. As a result, Omnicare the minority shareholders of NCS took the matter to court with a view to enjoining the NCS/Genesis merger. Legal Issues: The primary legal issue was the validity and enforceability of a lock-in or no shop clause in a merger and acquisition agreement. The question for the court was whether or not a no shop agreement could be enforced so that NCS could not consider the offers and bids for me rger by Omnicare. It has been previously held in some jurisdictions in the US that a no shop clause was valid when it allowed a board to legally bind the organization to a merger arrangement so that it may not negotiate or accept an offer from another organization until such time as the shareholders considered the original offer (Jewel Cos., Inc. v. Pay Less Drug Stores Northwest, Inc.; 741 F.2d 1555 (9th Cir. 1994)). The Delaware Supreme court however, considered the no shop clause in light of the fiduciary duty of the board of directors to obtain the best deal possible and to re-evaluate its decisions. In this regard, the main legal issue for the Delaware Supreme court was not so much a no shop clause, but the significance of a fiduciary out clause in negotiating mergers and acquisitions. Court Holding; Consequence; Damages; Who Won and Who Lost: The Chancery Court of Delaware declined the application by NCS’s minority shareholders and Omnicare to enjoin the merger by NCS a nd Genesis. The Chancery Court held that the business judgment rule functioned to prevent indiscriminate challenging of board of directors’ decisions. There is a general presumption that directors act in good faith and are well-informed when making a decision and do so in the best interest of the company. Any party who alleges otherwise must prove that the presumption cannot be made. The Chancery Court of Delaware also ruled that the no shop clause was consistent with the law of Delaware although it could be scrutinized by the judiciary. Such scrutiny will usually only occur when the board has taken defensive action in

Case study Example | Topics and Well Written Essays - 500 words - 63

Case Study Example Roys model of adaptation, the nursing process is a problem solving approach for data gathering, identifying needs of a person to adapt to the system, and selecting the best methods and implementing them with the individuals care plan and evaluating the care later on. This model will assist a nurse in the assessment of Eddie. A nurse would first be involved in assessment of Eddies behavior. This model would guide a nurse in the collection of data on Eddie, and see how likely he is to adapt to the system in each adaptive mode. The model would guide a nurse to identify both internal and external factors that or stimuli that influence Eddies adaptive behavior. A nurse would be able to identify the immediate stimuli that a person faces and guide them in planning their care. The nurse would be able to identify other stimuli that affect the existing ones and finally they would identify those factors that influence Eddie but are unclear. A nurse familiar with this model would be able to come up with appropriate nursing diagnosis, the nurse would be able to come up with statements that best describe the patients situation and that interpret the already gathered data about the Eddies adaptation status, including relevant stimuli and behavior. Roy’s model of adaptation has a great influence in guiding a nurse actions towards the care of an individual. This model would influence how a nurse would approach Eddie in promoting self concept. AS nurse will be able to understand what is needed in dealing with self concept. In the self concept mode a nurse would be able to assess how Eddie views himself in terms of his ability to meet his daily needs or goals and if he can assist his members. Eddie saw viewed himself as a liability as he had no work and could not get back to his old job and the pins in his legs prevented him from looking for a job. Eddie though he wished to visit his friend Joe he was not able to because his friend was hospitalized far away. Eddie had

How google has used information systems to develop more competitive Essay - 1

How google has used information systems to develop more competitive new business models - Essay Example Business models will continue to change as they have owing to the dynamic nature of business, however through IT; it is possible to positively affect changes in all the functions of the company. Information systems are used in companies over the world as a supporting function that makes processes more efficient. This has been done so irrespective of the nature of the industry they have been used in. However, with respect to the software industry, there are certain deviations. In addition to being a support function IT tools are also used for the core functions of the company. In spite of this, IT management has not been given the attention it deserves and is still treated as a business enabler function. Hence, it is high time that IT management is seen as a tool that shapes the business model of the company resulting in the topic at hand. Although Google and Microsoft have been considered for this study, it has been done so with respect to their main fields of operation namely the search engine market and that of the operating systems although they have operations in other areas, some of which overlap. The reason behind this is that the characteristics of the market can be matched with that of the company to reveal the strategies of the companies. Thereafter, the company mission, vision and other objectives were studied so as to examine their alignment with the IT strategy of the company. Since this was available through company sources such as websites, annual reports, etc, academic resources were reserved for familiarization with the principles of IT management. Subsequently analysis was carried out on both the companies with respect to Porter’s models. Statistics regarding the industry in which each of the companies operates in proved especially useful in revealing their strategies. Finally, the significance of information systems in developing the business models of the companies was established. Having

Answer questions Assignment Example | Topics and Well Written Essays - 500 words - 4

Answer questions - Assignment Example Furthermore, this might apply if the internal expertise is not conversant with the location of the target market (Fernie and Leigh 59). This would aim at increasing the reliability, an aspect that would increase the customers’ loyalty towards the products. The approach of developing a strategy, and then employ the specific suppliers to carry out well-defined portions of the strategy would be effective when the company knows the location of the target market, but does not have the necessary resources to carry out the supply work (Fernie and Leigh 45). On the other hand, the approach may work where the suppliers have the resources but has not specialized in information gathering. Therefore, they depend on the information given by the client. The approach to develop the strategy with third-party logistics provider would be effective when the company has little information about logistical issues but want to be part of the supply management. In addition, it may apply when the third-party logistical companies provide warehousing and transportation services. In addition, it may apply when the firm is involved in value addition. This is to ensure that its strategy does not distort the quality of the products. IBM needs both a private and a consortia based e-marketplace in order to be able to deal with B2B, B2C, and Online market. As a global business it’s hard to concentrate on all these logistical aspects. As a result, divulging to the two areas enables the business to reach the target market on time, while at the same time focusing on producing high quality products according to the tastes and preferences of the customers. On the other hand, the emergence of e-marketing brought a new opportunity to expand its market size. However, traditional market was still significant to the business. Therefore, the strategy has ensured that the company maintains its initial supply strategy while upholding changes brought by online platform. As a

Wrist watches Industry Assignment Example | Topics and Well Written Essays - 2500 words

Wrist watches Industry - Assignment Example Nevertheless, the English and Swiss watchmaker's dominance in the wristwatch industry would have been subjected to various threats due to innovations occurring from the rest of the world. For example, the Swiss watchmakers were repeatedly unable to react properly to these emerging innovations in the technological aspects of wrist watch design. The industry serves as a proof that many watch-making companies across the world would often do the same mistake repeatedly. These companies often were unable to detect the trends and cycles of the changes in watch-making technology in order to get prepared for it. The great examples of these technological changes were the 'Quartz technology' and the 'following shift of emphasis to fashion has had dramatic impacts on the watch industry' (HEGARTY and CORNER, 1996). Japanese watch-making companies were able to grasp the opportunity that the Quartz technology has to offer which made them more dominant than Swiss companies. However, the later emphasis on design and fashion on wristwatches brought back the glory and dominance back to Swiss watch-making companies. The development of Quartz technology made Japanese companies dominant for a while. Japanese companies were so overwhelmed by their successes that they were unable to detect the upcoming trend in wristwatch industry, which is emphasis on fashion and style. These new trend was dominated by the Swiss companies for the next 10 years (HEGARTY and CORNER, 1996)Wristwatch companies, both Swiss and Japanese alike, were unable to respond well to the threats that were coming their way when they were in their dominant position which unable them to understand future needs and preferences of wristwatch buyers. 'The Swiss and English did not recognise the threat that machined watches with interchangeab le parts were to them and they lost large market share in the Nineteenth century. It took almost half of a century for Swiss companies to recover market share up to and during WWII' (HEGARTY and CORNER, 1996). However, Swiss companies' efforts to take back the watch industry proved to be successful at the turn of the 20th century. The introduction of the Dingley Tariff Law enabled companies such as Bulova, Benrus, Gruen, and Longines-Wittnauer to 'assemble watches in the U.S. with Swiss movements'. The Swiss developed more accurate techniques and founded their factories on the knowledge acquired by Mr. 'Favre-Perret's visit to the U.S'. It was the Swiss companies' focused on advancement in mechanical parts and development of 'complications such as calendars, chronographs (stop watches), and self-winding models' that helped them sustained their dominance. On the other hand, Rolex, with the development 'first water resistant watch in the 1920s and the first automatic winder in 1931' contributed to Swiss dominance. Moreover, Swiss watchmakers made smaller wristwatches with more accuracy and reliability. As a result, 80% of worldwide wristwatch market was won back by two Swiss companies by th e conclusion of the Second World War. Even though 'Allied factories' re-focused to wristwatch production after the second world war, Swiss watchmake

Discussion Question wk5 dq2 Assignment Example | Topics and Well Written Essays - 250 words

Discussion Question wk5 dq2 - Assignment Example (Larson, 2010) Interactive marketing on the other hand targets on even a more micro level and focuses on individual customers. Its requires active participation of the customer aswell to engage in the marketing process. Hence is more effective means of communicating and providing information regarding the product. The marketing technique will vary depending upon the type of product. In my opinion I shall use interactive marketing as I would like to build my product as a brand through inclusion of suggestion given by the customers regarding my product. Whereas if direct marketing is chosen , due to the clutter consumers have stopped paying attention to direct marketing approaches due to too much clutter now. The main disadvantage of direct marketing is that people are reluctant that their information may be provided to other advertisers and they’ll get bombarded with promotions and advertisements. Also when your information is in a database there is no way through which you can opt out the list so that you don’t get any further promotional offers or advertisements. Also due to the clutter now , direct marketing is losing its effect as consumer are reluctant to pay attention to similar offers and ads by many new similar

Distance Education in Nursing Assignment Example | Topics and Well Written Essays - 1000 words

Distance Education in Nursing - Assignment Example From the research it is clear that  distance education has become an increasingly acceptable option for nurses owing to a variety of reasons. While it is a convenient option for those who are based in a rural setting and wish to avoid inconvenience and costs of travelling to a university, many choose it for its vast flexibility, enabling them to manage their family, work and education effectively. Sometimes, after having completed their bachelors from an institute, the nurses are unable to find appropriate qualification enhancement in their rural settings and hence this mode of education is an appropriate solution. Some opt for it so they can maintain their operational licenses and certification and hereby stay up to date in their specialties, while many use it as a means to improve their skill sets. The blessings of this form of education are most prominent for those in a rural setting, for many nurses practicing in rural areas are required to demonstrate advanced knowledge and sk ills along with minimal assistance.  As the paper investigates  owing to the increased popularity and preference of this mode of education, most of the universities have incorporated various courses in post-basic RN baccalaureate programs, many baccalaureate and some master’s programmes as well. This means that in the future, the prospects of maximum education by means of technology will open ways for many more students, who wish to acquire nursing education at a variety of levels. (Kristen S Montgomery, 2002) Is distance education the best possible option? Arguments and justifications: The need to spread awareness and education in today’s world is extremely high. While those in cities are blessed with more than one medium of education, it is rural education that poses a severe concern to many. Distance education comes as a blessing in disguise for these areas, where basic healthcare facilities themselves are missing and the stature of the nurse is almost comparabl e to that of the physician himself. These nurses require training, without a shift in their location. For city nurses, the issue is a different one. They are involved in their jobs for most part of the

Total Rewards Program Geico Case Study Example | Topics and Well Written Essays - 1250 words - 1

Total Rewards Program Geico - Case Study Example Total Rewards Program includes seven categories such as workplace flexibility, paid and unpaid time off, health & wellness support, community involvement, caring for dependents, culture change initiative and financial support in order to support work-life effectiveness. This section covers three verticals such as learning opportunities, coaching/mentoring and Advancement Opportunities of Total Rewards Program. Integration can be done among career development process and Human Performance Improvement or HPI in order to share knowledge of among new recruits (Rothwell, Sanders, & Soper, 1999, p. 6-7). Companies need to remix existing reward system with cost-effective techniques without increasing financial investment. Reallocating rewards in a cost-effective not only increases the value of the program but increases profitability also. Finance & Retirement plan of Geico includes traditional plans (associate can select investment pattern and can also manage their account through Vanguard Website), Profit Sharing Plan, Insurance plan (life and accident insurance) and assistance program for associates. These huge collections of benefits give the flexibility to associate to select remuneration package in accordance with their requirement. Education & Training program designed by Geico includes promoting internal employees to new job responsibility instead of hiring external candidates. Geico also focuses on giving sufficient training & development and virtual mentoring in order to increase employee retention rate. Promote from within adopted by Geico helps the employee to get motivated to perform well because they know that performing well can help them to get promotion hence turnover rate decreases. This strategy also helps the company to reduce costs (giving advertisement through various channels of media, paying contract fees to external recruiting agents, paying additional salary to employees who have resigned and other miscellaneous expenses)  related to recruiting new associates.   Ã‚  Ã‚  

Analysis of Phosphate Essay Example for Free

Analysis of Phosphate Essay The aim of the experiment is to determine the concentration of phosphate ions in unknown samples. A series of dilution of known concentration is performed from the phosphate working solution. Each of the prepared working standards, the unknown samples and the blank are then made to react with a mixed reagent which have been prepared after acid wash of the glasswares Glassware * 2 Beakers * 11 conical flasks * 9 Volumetric flasks 50 ml * 1 Volumetric flasks 1000 ml * Pipette type 1 Pipette 25 ml * Stir rod * 11cuvette * Spectrophotometer Chemical needs; hazards and safety precautions: 1. Sulphuric acid It is very hazardous in case of skin contact. It is classified as corrosive, irritant and permeator. Safety needs: Lab coats,safety goggles and gloves should be worn to minimize risk of contact. In case of: †¢Eye Contact: Check for and remove any contact lenses. In case of contact, immediately flush eyes with plenty of water for at least 15minutes. Cold water may be used. Get medical attention immediately. †¢Skin Contact: In case of contact, immediately flush skin with plenty of water for at least 15 minutes while removing contaminated clothing and shoes. Cover the irritated skin with an emollient. Cold water may be used. Wash clothing before reuse. Thoroughly clean shoes before reuse. Get medical attention immediately. †¢Serious Skin Contact: Wash with a disinfectant soap and cover the contaminated skin with an anti-bacterial cream. Seek immediate medical attention. †¢Inhalation: If inhaled, remove to fresh air. If not breathing, give artificial respiration. If breathing is difficult, give oxygen. Get medical attention immediately. 2. ammonium heptimolybdate Ammonium heptimolybdate e is harmful if swallowed or inhaled. It causes irritation to the eyes, skin, and respiratory tract. It affects kidneys and blood Safety measures: Lab coats,safety goggles and gloves should be worn to minimize risk of contact. 3. Potassium antimonyl tartrate Slightly hazardous in case of ingestion. Non-corrosive for skin. Non-sensitizer for skin. 4. Ascorbic acid Slightly hazardous in case of skin contact (irritant), of eye contact (irritant), of ingestion, of inhalation. Safety measures: Lab coats, safety goggles and gloves should be worn to minimize risk of contact. 5. Hydrochloric acid Concentrated hydrochloric acid forms acidic mists. Both the mist and the solution have a corrosive effect on human tissue, with the potential to damage respiratory organs, eyes, skin, and intestines. The HCL should be used in a fume hood and personal protective equipment such as rubber or PVC gloves, protective eye goggles, and chemical-resistant clothing such as lab coats should be used to minimize risk when handling hydrochloric acid. Procedures and calculations. * All of the glassware’s to be used are to be washed with acid (HCL) and then with distilled water. * Nine standards, a blank and 2 random sample are going to be analysed. * Prepare a series of working standards in the range of 10-500 µg NO2-N/L * To 50 cm3 of each working standard and sample add 1. 0 cm3 of sulphanilamide, mix and stand for 2 minutes Calculations 1ml = 0. 5  µg of NO2- 1000 ml of solution contain = 10 ml of NO2- (100  µg) 50 ml of solution contain = 1 ml of NO2- (10  µg) SN| Volume of standardPHOSPHATE solution (s)| Volume ofwater| Concentration| Absorbance| 1. | 1. 0| 49| 10| 0. 003| 2. | 2. 0| 45| 50| 0. 035| 3. | 3. 0| 40| 100| 0. 058| 4. | 4. 0| 35| 150| 0. 074| 5. | 5. 0| 30| 200| 0. 099| Blank| 0| 50| 0| 0. 000| Sample A1| | 0. 022| Sample B1| | 0. 068| Result A Graph of absorbance (OD) against concentration ( µg). Using the equation (y=mx+b) to determine concentration of samples. Let Y equal the concentration. This is what will be solved for. Let X equal the absorbency of the sample. This is the absorbency measured by the spectrophotometer Allow â€Å"to equal the slope and b to equal the y-intercept y= 0. 019 x + 0. 947 Concentration of Sample 1 Absorbance of sample A1 = 0. 022 y= 0. 019 (0. 022) + 0. 947 = 0. 947 Concentration of unknown sample 2 Absorbance of sample B2 = 0. 068 y= 0. 019 (0. 068) + 0. 947 = 0. 948 Discussion The concentration phosphate ion in of samples D and E were determined In this experiment I determined the concentration of phosphate ion in samples D and E. These values were determined by obtaining data from solutions of known concentration. These solutions were placed in the spectrophotometer and then by plotting a graph of absorbance vs. concentration, an equation was produced from which the unknown concentration were determined Conclusion From the result of the experiment, it was determined that the relationship between concentration and absorbance is linear. The amount of light absorbed by a solution varies directly with solute concentration.

Technology in Healthcare: Disinfecting Lightbulb

Technology in Healthcare: Disinfecting Lightbulb Tracy Topping Paula Gale Technology in Health Care Virtual Reality. Artificial Intelligence. Mechanical limbs. This sounds like the making of a Sci-Fi movie, but this is actually just a few of the latest technologies in health care. We are inundated with technology. Its taking over the way we interact with each other and function every day. The health care industry is making great strides in incorporating technology into the world of health care and has benefited greatly from innovative technology. One technology that I believe will be extremely beneficial to medical facilities and their patients is the disinfecting lightbulb. Hospitals are full of germs and bacteria. These can be harmful to many patients, especially to those who already have a compromised immune system. According to the United States Centre for Disease Control, nearly 1 in every 25 hospital patients contract an infection while in a medical setting and this is responsible for nearly 100,000 deaths a year. One company, Indigo-Clean has developed an indigo coloured lightbulb that continuously disinfects the environment and decreases the spread of infection. This light is not harmful to humans and is safe for continuous use in any type of medical setting. This lightbulb emits a certain frequency of light that kills dangerous bacteria like Methicillin-resistant Staphylococcus aureus (MSRA), C. difficile and Vancomycin-resistant Enterococcus almost instantaneously. The light reflects off all surfaces, penetrating harmful micro-organisms. It targets naturally occurring molecules that exist inside bacteria. The bacteria absorbs the light and then a lethal chemical reaction occurs, similar to the effects of bleach, which prevents it from re-populating the space. (http://www.indigo-clean.com/how-it-works, n.d.) Dr. Chetan Jinadatha, chief of infectious diseases at the Central Texan Veterans Health Care System, authored a study showing that combining both manual disinfection and UV light, could effectively kill between 90 and 99 percent of all aerobic bacteria in an average size hospital room. (http://www.research.va.gov/currents/spring2015/spring2015-6.cfm) By creating a much more sterile environment, this technology will improve patients recovery time and with fewer complications. It will decrease the length of a patients hospital stay and therefore decrease the cost to the hospital. Another fascinating technology that is available is the bionic eye. Nano Retina and Second Sight have developed a microchip that can restore sight to people who with little or no remaining functional vision to due to retinal degenerative diseases. This microchip implant will have a tremendous impact on the patients that receive it. It will give patients the freedom to continue their daily activities and gives them more confidence and dignity. It will also cut down on the number of surgeries that are performed trying to correct their vision. This technology is of personal interest to me. My mom has a retinal degenerative disease. Her diminished eyesight has limited her daily lifestyle. She can no longer drive, walk without assistance, read or even peel potatoes. She has undergone a number of surgeries in an attempt to increase her vision, but none have been successful. This technology may be an option for her if she meets all the criteria. The microchip is implanted just above the retina. The procedure is a minimally invasive surgery that doesnt require a hospital stay. Its done under local anesthetic and the procedure takes less than 1 hour. The microchip implant converts images captured by a miniature video camera mounted on the accompanying wireless eyeglasses into a series of small electrical pulses. Those pulses are transmitted wirelessly to the implant. The pulses stimulate the retinas remaining cells, resulting in the perception of patterns of light in the brain. The patient then learns to interpret these visual patterns, thereby regaining some visual function. The accompanying wireless eyeglasses communicate with the implant and allow the patient to fine-tune different light setting at a push of a button. (http://www.nano-retina.com/) (http://www.secondsight.com/g-the-argus-ii-prosthesis-system-pf-en.html, n.d.) Robotic- assisted surgeries are fairly new in Canada. Only a small number of hospitals in Canada are using this technology. It costs approximately 2.8 million dollars to purchase and $180,000 to maintain annually. Each surgery costs roughly $5,600. The cost of Robotics is expensive. Over time hospitals are hoping to offset these expensive costs with the money saved from shorter surgeries and hospital stays. There are many benefits to using robotics in surgery. It allows the surgeon to perform more precise, more complex and delicate surgeries with minimal invasion. It also gives the surgeon better dexterity and the ability to reach places within the body that previously had not been possible. It also cuts down the amount of time the patient is in surgery and amount the fatigue experienced by the surgeon. Patients have less recovery time and fewer surgical complications. They experience less post-operative pain and shorter stays in the hospital. (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4081240/, n.d.) Technology is continually evolving. Advances in health care technology will continue to make a remarkable impact in the way health care is delivered to patients. These technologies will reduce hospital costs and assist in better education for health care providers. Technology will also increase the level of care patients receive and better treatment options with reduced complications. Patients will live longer and healthier and arent those the goals the health care industry strives to achieve? References http://www.davincisurgery.com/. (n.d.). http://www.indigo-clean.com/how-it-works. (n.d.). Retrieved from Indigo Clean. http://www.medscape.com/viewarticle/466691_4. (n.d.). http://www.nano-retina.com/. (n.d.). Retrieved from Nano Retina. http://www.research.va.gov/currents/spring2015/spring2015-6.cfm. (n.d.). http://www.secondsight.com/g-the-argus-ii-prosthesis-system-pf-en.html. (n.d.). Retrieved from Second Sight. http://www.techtimes.com/articles/64048/20150627/indigo-clean-new-light-designed-hospitals-kills-bacteria.htm. (n.d.). Retrieved from Tech Times. http://www.upi.com/Health_News/2015/06/26/Bacteria-killing-light-fixture-made-commercially-available/2601435338291/. (n.d.). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4081240/. (n.d.).

Thums Up Soft Drink Brand Analysis

Thums Up Soft Drink Brand Analysis Launched in India by Parle Agro Pvt. Ltd. Now owned by Coca-Cola. Until leaving India in 1977, Coca Cola was the nations leading soft drink. It was around that time that the Chauhan brothers launched Thums Up, Parles flagship cola drink. The Tough Mans Cola quickly went on to become a nationwide success, dominating smaller players like Campa Cola, Double Seven and Double Cola for over a decade. But all that changed in 1993 for that was when Coca Cola re-entered the Indian market and Pepsi launched here too. Background: Thums Up is a carbonated soft drink (cola) admired and biggest selling brand in India, where its valiant, red thumbs up logo is widespread. Earlier the logo of Thums Up was a red thumbs up gesture of hand with one-sided white sans-serif typography. This would later be tailored and modified by Coca-Cola with giving some blue strokes and a more advance and modern-style. The main motive behind changing the logo was to lessen the dominance of red colour in the signage. Brand Identity of Thums Up: Iconic, victory, celebration, proactive Happiness, brave, excitements Thums Up, Red color, logo Macho, Masculine, adventurous, cool Masculine, risky, courageous Macho, refreshing, adventurous, joyfuluntitled Stage at Product Life Cycle: Thums Up has seen all the stages of product life cycle except decline stage, starting from introduction. When the Brand was doing well, it was taken away from the market because it was giving stiff competition to Coca-cola but Coke had to bring out the brand again to attack all the promotional policy of Pepsi and it was introduced once again. If we talk about current scenario, thums Up is at its Maturity stage. It has grown like anything, has been successful in attracting more and more number of customers and now it has a huge market share. The brand has been successful in capturing the minds of the consumers. Now, all the communication policies of the brand is all about informing consumers that the brand is in the market and doing well. The objective of the communication policy of the brand is to remind people about the strength and status of the brand SWOT Analysis: Weakness Negative Publicity Decline in cash for operating costs No autonomy Strength Strong brand image Good marketing tools Strong distribution channels Different taste Brand loyalty Reasonable price Threat Cut- throat competition New entrants Government regulations Economic instability Health Issues Market instability Opportunity Growing Market Acquisitions Innovation Overtake competitors Creative marketing tools Market Scenario: Thums Up has enjoyed a near monopoly with a much stronger market share often beating its other rivals like Camp cola, Double seven and Dukes, but there were many small regional players who had their own market. It was one of the major advertisers throughout the 1980s. In the mid-80s it had a brief threat from a newcomer Double Cola which suddenly disappeared within a few years. Pepsi was the first company to come to India In 1990, when the Indian government allowed the market to multinational companies Thums Up went up against the worldwide giant for a strong ambush with neither side giving any quarter. When Pepsi had starred with famous bollywood actress like Juhi Chawla, to frustrate the Indian brand, Thums Up focussed on cricket sponsorship. Things became even more complicated when Coca-cola re-entered India after its absence from 1977 to 1993. Now the fight became a three-way battle. But Things got changed post liberalization, when Thums Up was facing unbendable and stiff competition from coke and Pepsi both. But After all this happening, owners of Parle Agro, finally sold Thums Up to Coca-Cola. Relaunch of the product: When Thums UP was sold off to Coca-Cola, it in fact tried to kill Thums Up, but later on they sensed that Pepsi would be more benefitted than Coke if they withdrew Thums Up from the market and Coke decided to use Thums Up against Pepsi to thwart the brand. By this time, Coca-cola had about 60.5% share in the Indian soft-drink market but if they would have withdrawn Thums Up from the market the market share would have remained 28.72% only. Hence it once again launched Thums Up brand targeting the 30 to 45 year olds. In todays scenario, amongst all the carbonated drinks Coca-cola occupies about 58% market share in India in which Thums-up is the premier selling brand with a market share of about 15% of the total CSD market where as Pepsi is the second brand with 36%. Communication strategy after Re-launch After entering again into the market the brand was re-positioned as a manly drink, stressing on its strong and bitter taste qualities. Thums Up kick-started an forceful and aggressive campaigns directly targeting Pepsis TV ads, showcasing the strength of the drink in the hope that the representation of an adult drink would attract more young consumers. Grow up to Thums Up was a triumphant and amazing campaign done by Thums Up and because of this campaign the market share of the brand soared. The brand became unbreakable and resilient Positioning: Earlier Thums up was positioned as a refreshing cold drink, with having slogans such as Great and Happy Days are here Again but after this it was around post-1996 that the brand decided to move towards a more idiosyncratic, manly positioning. Having all odds Thums Up has enjoyed a market share of around 30% at the time, but Coca-Cola has always focused all its money and resources on promoting the Coke brand. The latest thums up 2010 ad has an attitude that is I will do anything for Thunder which shows the enthusiasm and adventurous nature of males. The different types of positioning opted by the brand in several times are as follows: Time duration Brand positioning Tag line 1977-1980 Joy, Refreshment, Happiness Happy days are here again 1981-1987 Masculine I am the thunder. 1988-1992 Masculine Taste the thunder 19993-1995 Back out from the market 1995-2006 Confidence, masculine, Adventurous Taste the thunder 2006 onwards Confidence, Masculine, cheerful Taste the thunder Current Marketing plan Even after 13 years, Thums up is sold more than Pepsi and Coke. The brand has refused to die because of its strongness and attitude involved in it. The brand personifies victory, achievement and celebration. Thums Up is our very own Indian brand. The brand is very popular amongst Maharashtra, Andhra Pradesh, West Bengal, Gujarat, UP and Karnataka where Andhra contributes 30% of the total sales. Coke has always promoted Thums Up half heartedly but even after all mess up, the brand has stood strong and everlasting . May be it is on the part of consumers that they are not willing to let go the brand. This brand has got an iconic status. It is a classic case where the customers have the ownership of the brand. If Coke would have promoted the brand in most efficient manner, Pepsi did not have a chance to enter and compete in Indian cola market. Coke could have ruled and became the market leader in India only with Thums Up. Now, Coke is trying to have a separate market for Thums Up. Coke is trying to play the regional game through which in those areas where sales of coke is strong, Thums Up is withdrawn slowly. Thums Up Launches New Ad Campaign Yeh Toofan This summer, Thums Up, one of Indias most iconic and the largest soft drink brand, is all set to storm fans with a new Taste the Thunder communication initiative- Yeh Toofan. In the latest campaign, Bollywood Super Star and Thums Up brand Ambassador, Akshay Kumar reminiscences about the several thunder packed action stunts for his favorite bottle of Thums Up. The communication takes the I will do Anything for my thunder attitude to the next level, where Akshay is seen, back in thick of action, performing some adrenalin pumping action such as crashing through the window of an exploding high rise, snatching a Thums Up bottle from jaws of a vicious alligator, taking on a mob of angry gangsters to swimming through strong rapids. This campaign first got previewed to the Thums Up fans on Facebook and then releases on mass media channels. Internet Marketing done By Thums Up: Honestly, Thums Up is a brand does not use the power of internet marketing. Their main motive is to reach out mass public by using mass media tools of promotion. They have focussed more on TVCs and OOH media. In the field of internet marketing, I could find only following steps taken by the brand: All the ads of the company are uploaded on YouTube. They are using social media as in Facebook for awareness but the extent is very low. They are having Search Engine Optimisation to an extent because while searching for data related to Thums Up, I was getting the links related to Thums Up but still a lot can be done in this field. All the latest updates about the brand come on internet on regular basis There is no separate website of the brand. It comes under Coca-Cola as a sub brand. What can be done-? Now, as we can see that the company does not promote itself on internet and it feels also that there is no use of it. Frankly speaking thums Up is doing great in the market but in this situation of cut-throat competition, a lot can be done on internet to create buzz and to get competitive advantage. As we all agree that this age has become word of fingers instead of word of mouth, Thums up as a big brand should utilise the power of internet in current scenario. Developing their own website: Thums Up should have its own website, where they can separately calculate the hits by using web analytics. On their website, they can demonstrate their latest ads, new packaging, history of the brand and all related information can be found on that website only. Using Social Media: Thums Up being a youth product, must use social media as one of their promotional tool. They can have application related to the brand; they can have games related to the brand. One idea can be that they develop a quiz related to the latest updates of Thums Up and they offer prizes to the winner. Search Engine Optimisation: Thums Up uses this technique as promotion tools but not in an effective way. When I was looking for the Internet marketing plan of Thums Up, I was getting every data related to Thumbs Up, which was very irritating. So, I think they should focus on this and try to get the keywords as perfectly as possible. Search Engine Ads: Thums Up doesnt go for any ads on Google. I think they can have collaboration with any food place, restaurants etc and along with their ad, Thums Up can promote itself. Email Marketing: Thums Up can use email marketing for increase in its sales. They can directly contact the people who are involved and have the authority to make decisions. For example, they can target colleges and all. Where they can interact with the higher authority through emails and can get the orders. If they allow, Thums Up can have its stall or counter in the colleges and offices. From a brand that was virtually unchallenged to a brand that was stifled, Thums Up stormed back after a near death experience. The brand proves that its strength lies not just in its taste but also in its performance. The grown up tag is an enduring one and will probably counter Pepsi for a while to come.

Clarissas Way of Death Essay -- Samuel Richardson Clarissa Essays

Clarissa's Way of Death In Clarissa, Samuel Richardson finds "an exemplar to her sex." But her story does not provide a model to live by, as such a qualification may lead one to expect. Only in the afterlife does Clarissa presumably receive what she deserves. The life suggested by her example is untenable. Clarissa's death is the inevitable result of her unrealistic, unimpeachable virtue  ­ a virtue that is defined less by what she does than by what she will permit. Her death serves not only a narrative end in the novel, but the demands of psychological realism. Richardson respects the conclusion made inevitable by the very "divinity" of Clarissa's personality. This heroine can have no other conclusion. Her death-drive is a fundamental aspect of her character, one present since the very beginning of the book. Though she is an extremely rational heroine, she is not necessarily reasonable. Like all young people, she wants happiness  ­ but her idea of it is impossible to live, an almost childish fantasy. Her devotion to "the single life" is not only a resistance to an unwanted match, but a refusal to have her purity blemished. Her purity and her virtue are the building blocks of her selfhood, but these elements have been formed in her childhood, and thus are not directly transferable to the exigencies, and duties, of adult life. In defense of this virtue, Clarissa has an almost morbid streak that prefigures her conclusion. There can be no worldly happiness for Clarissa. Lovelace's crime, in a certain sense, is only incidental. Clarissa can never be married, as she can never accept its corollary, adulthood. Growing up implies a change of state that she cannot reconcile with her established identity. It is a shock, upon... ...these "trials" is the confirmation of her "divinity". "The fall of a regular person, no doubt, is dreadful" she writes to her uncle Antony (426). But this is not her situation, not her crime. She herself is not a "regular person", and her fall was not a typical fall: "would to Heaven," she implores later in the letter, "that I had had the circumstances of [my fall] inquired into!" (426-7). Her death is the manifestation of her blamelessness. Death recreates her as immaculate, by proving that a blemished existence is not consistent with her nature. Though she asserts, "I am ruined in my own eyes; and that is the same to me as if all the world knew it" (316), it becomes proof of her transcendence that "all the world" know it. By agreeing to publish her tale after her demise, she has transformed the circumstances of her disgrace into a proof of her greater purity.

Buffalo Wild Wings :: essays research papers

In order for us to obtain our goal of increasing the profit by 3% in a 12 month period we needed to come up with who, what, how, and why we are going to get this goal accomplished. There are four different major categories of people that we are going to try and target. The first are the local sports families. The second are the typical sports fanatic. The third are the College Students. And the fourth are the traffic goers on route 24.   Ã‚  Ã‚  Ã‚  Ã‚  Our slogan at the time is â€Å"ALL THE ESSENTIALS†. But in order for us to reach different types of target market we need to add maybe another phrase after our slogan. For instance tagging on the phrase â€Å"Food, Fun, Beverages and your favorite sports† for the sports families and college students. But for the older group of sports fanatics and people who are looking for a cold one with the boys or with the gals, tagging on the phrase â€Å"Wings, Beer, and your favorite sports†. We will use these different phrases with the places that we are going to advertise to these specific targets, which we will get to next.   Ã‚  Ã‚  Ã‚  Ã‚  The first type of media we are going to use is event sponsorship to reach to sports fanatics and older men and women. Year around there are bowling leagues and softball leagues and soccer leagues that need to have team sponsors in order to pay for their equipment. This would be a perfect way to get our logo on a jersey and to promote coming to hang out after the game. I know that if I was sponsored by Buffalo Wild Wings that me and the boys would head to our sponsors place after the game. My personal favorite that we are going to do is our support media outdoor signage on route 24 targeting the flowing traffic coming from Fort Wayne, IN and Toledo, OH. There are going to be ten signs involved, five coming from either direction. One sign will be placed at the 69-24 loop and the other placed at the 75-24 loop just stating the Buffalo Wild Wings logo and promotion for Defiance, OH. Then when you are a mile out from each direction another promotion sign saying Buffalo Wild Wings next exit and another line saying â€Å"Count With Us!†. Then three more signs with the numbers 3, 2, and 1.

Abstinence :: essays papers

Abstinence With all the emphasis on the importance of using condoms and birth control to ensure safer sex, I feel an intelligent choice is being overlooked. What is this choice? Well, it is sometimes looked at as old-fashion or not as a plausible decision. I feel, though, that it is very possible, and I am living proof that it is. This decision that I have made is pre-marital sexual abstinence. First of all, I want to say that I feel that people should be educated about condoms and other forms of birth control. Being responsible enough to take those measures when dealing with sex is important in and outside marriage. Also, I would like to say that I am not looking down on anyone who chooses to engage in pre-marital sex. Many of my closest friends have chosen to have sex, and I have and always will be there for them no matter what decisions they make. I can talk to them about sex and give advice knowing that their beliefs are not mine. So, why have I made this decision? Well, the root of my decision is from my religion. I am a born-again Christian, and God tells us in the bible that it is wrong to have sex outside of marriage. When I was in junior high, I made a lot of promises that I swore I wouldn’t break. They included such things as not drinking and not having sex until I was married. Well, I managed to break most of those promises in high school, but I always have kept my promise of abstinence. It wasn’t a decision that I made to be a â€Å"good† girl, it was a way of life. Every issue I saw that dealt with sex in high school made my decision even stronger. I was scared that me wanting to be a virgin would receive a lot of sarcasm and jokes, but I instead received the exact opposite. Boys that found out would think it was wonderful and say such things as â€Å"You’re the type of girl I want to marry!† One of my best friends wrote in my yearbook â€Å"I will always admire you for your ability to say no in the most intense, heat of the moment. Always stick to what you believe.

Political Climate of the 1980s Essay

The period starting from 1980 to 1991 was a dawn for the newly implemented international challenges and changes as sponsored by the government of the United States of America. This period was dominated by the immense influence of the Reagan administration. In 1980, Ronald Regan was elected into the presidential post, serving eight years as the president of the United States of America. In addition, this period also determined and strengthened the hegemonic leadership of the American government as the Soviet Union fell towards the end of 1980s, hence declaring the Cold War over. At the start of this period, Reagan implemented economic policies that revolutionized and saved the declining economy of the United States. This set of economic reforms became well-known as â€Å"Reaganomics. † This was comprised of new and aggressive fiscal policies that were meant to decrease the inflation in the American economy, and at the same time steps were taken to further establish the American economy as the strongest in the international arena. The brief span of 1981 to 1986, certain fiscal policies have been implemented in order to keep the economic policies abreast with international changes and to save the American economy from further inflation. In 1981, the Economic Recovery Act was implemented. This was the first Fiscal Policy that was enacted and which had three components all related towards the imposition of tax cuts. In 1982, corporate taxes were imposed. And at the end of 1986, the American economy has undergone three phases, all of which were dominated by changes in the fiscal and monetary policies and expansion. In effect, deficit rate decreased significantly as compared to the economic status experienced during the previous administrations (Looney 1995). In the field of politics, certain changes have also been made. In 1982 and 1985, the involvement of the American government in international struggles became rather pronounced. The Reagan administration opposed the retreat of the American forces during the height of the Vietnam War, and as such, he worked towards the eradication of communist ideas during his presidential term. As such, the Reagan administration took part in defeating the communist forces that were rampant during the period. The American government took active involvement in the military struggles in Cambodia and in the Philippines. In line with this, during the Reagan era, the tensed confrontation brought by the Cold War finally ended. The 40 years of hostility was broken down at the fall of the Soviet Union towards the end of 1980s (Hodges 2000). The breakdown of the Soviet bloc and the end of the Cold War spelled out significant changes to the international order. The Soviet Union, which was the main competitor of the United States in terms of politics, economy and military strength, posted challenge for world leadership for the United States. Hence, at the fall of the Soviet bloc, the post was left for the American government alone. Thus, at the end of the Cold War, the United States government was prompted to make certain actions that strengthened their influence in other smaller countries. Communist insurgents were greatly weakened during this period, and as such, capitalist motives were pushed forward. Towards the end of this era, more economic policies were implemented that were geared towards globalization and liberalization. With the immense influence and power that the American government posted, most of the countries – developed and developing countries – followed the suit after America. Thus, this period was largely highlighted by the increasing influence of the United States of America towards the establishment of a globalized community which is still prevailing during this generation.

Jean-Paul Sartre Essay

As we grow and become an adult that is able to form our own opinion is almost like a rite of passage because reading over the six steps almost seems like I have been a part of each step at some point in my life. When I was growing up I think relating to Stage 1: The Punishment and Obedience Orientation was definitely part of my life. Of course we don’t want to get in trouble as kids so generally we recognize that the authority will provide a severe enough punishment that will stop us from doing whatever we did again. I put myself at Stage 4: The â€Å"Law and Order† Orientation. Before I returned to college I wanted to join the San Antonio Police Department and I almost made it. I was excused from the application process at the third stage of the process because of 1 question. I have been in favor of law enforcement for probably 10+ years. I also believe my military past supports the argument of placing me at this stage. I also believe Stage 4: The â€Å"Law and Order† Orientation best describes me because it is essentially how I have lived my life the previous 10+ years. From joining the military to trying out for the SAPD I recognize there are procedures and guidelines established to keep the world and our country a safe place to live. Of course there are people that try the law and want to stretch it to the brink and this goes both for criminals and politicians that use laws and loopholes for personal gain. Providing support for my decision is simple. I have a tendency to instantly report or confront someone that is breaking or stretching the law. I have confronted three people living at my townhome complex about dogs being off of leashes while being outside. It is against complex policy and I have reported all three individuals simply because I feel like this is my neighborhood and when kids are outside playing I will always assume a dog is aggressive because terrible things do happen. I have a german shepherd that is never off the leash unless inside the dog park fence. Cleaning up after the animal is also our responsibility because diseases can be spread through an animal’s waste. That is also something I have confronted tenants about and reported them for. Krishna’s advice is all about standing by your upbringing. I take it to mean that you must always follow your path regardless of the outcome or consequences. Therefore, Arjuna is a warrior at war, because of this he must always fight when directed to fight regardless of the consequences. I’m not completely sure how you compare or relate Krishna’s advice to care ethics because to me care ethics is not shown even in the slightest by Krishna. For me to say I would definitely fight the war would be wrong. For me to say that I would definitely withdraw would be wrong. Frankly, I have no clue how I would act or what I would do on the battlefield. I have been deployed and stationed in warzones but I had no relations or ties to the people we are at war with. Arjuna has friends and family standing on the same battlefield that may die during this conflict. This is not a factor I had to consider when being deployed. So, for me to say that I would fight or would not fight is not an answer I can straight up provide because I have never and will probably never be faced with that situation. Ethically, I don’t think I gave an answer that can be analyzed like it should be. I think that providing a run around answer may be a slight display of selfishness. I say that because I don’t know how to answer a question that involves going to war with family. I can say that if family is not included on the opposing side I would do what my country asked of me and go fight. In order to give a definite response to whether I could fight against family and friends I would have to be put in that situation. There are also consequences to not fighting when your country requests that you go to war. So, the consequences would also be going through my mind at judgment time. A virtue can be argued that the virtue is that person. For example I hold a virtue of cleanliness and honestly something that is out of place or something that is an eye sore will irritate me to the point of fixing the mess. Almost every day at work I notice something out of place such as a wrapper on the floor or stain on someone’s desk. These examples bother me to the point of needing to resolve the problem. I believe a virtue can guide a person through their day-to-day life just like possessing morals. A strongly valued virtue is just as evident as someone with strong morals. Morals just like virtues can be practiced every day. However, we must practice virtuous acts regularly. After a while, these acts will become a habit and so the virtuous acts part of our everyday life and the person will be leading a life guided by his virtues. People who practice their virtues improve their skills and therefore become happier. According to Aristotle the person who struggles to acquire virtues is in the long run a better person and is much happier because of the extra hard work it took to acquire the virtue. By continuously practicing your respective virtues people will soon be acting in the right way based on the virtue the person is trying to master. I do not believe people are exclusively good or bad, but become good or bad according to their habits they develop throughout their lives. When a person learns how to use the virtues they become the characteristic of the person. A person who has learnt the virtue of generosity is often called a generous person because he or she acts in a manner that displays generosity in all situations. People are more likely to acquire virtues by observing others in our society. If we experience other people being kind to us and see the happiness it creates we are more likely to practice this virtue then if we were just told to practice it. Programs like Big Brothers Big Sisters help influence the younger generations so that they follow in the correct footsteps. Our virtues guide us to be the person we are and the person we ultimately want to be. Being virtuous can alter for the good, and the bad, a moral problem we may face throughout our lives. John Calvin’s work focused on individuals and how the individual could do nothing to ensure their own salvation. John Calvin’s line of thinking more closely relates to determinism. John relates to determinism because his theory is all about people not being able to freely guide their own salvation. Isaac Newton focused on nature and that the entire universe is governed by natural laws and because of this there is no freedom. Isaac Newton’s line of thinking more closely relates to determinism. If the universe is governed by natural laws then the ability to be free cannot exist. Also the fact that human beings are physical in nature makes people susceptible to natural law and therefore freedom is an illusion. Charles Darwin was a big believer in evolution and that everything evolves at different stages and only the fittest survive. Charles Darwin’s line of thinking more closely relates to determinism. I believe determinism is present because nature causes the evolution based on defined parameters. This theory provokes survival which is triggered by something else such as a weakness that evolution fixes. Karl Marx believed more about social character and how our actions are determined based on the economy and socially determined. Karl Marx’s line of thinking more closely relates to determinism. This theory identifies a cause such as economic struggle being the reason for a person’s situation. Everything is based on social classes and your class is determined at birth. Sigmund Freud explains that people are determined, even the unborn because of our unconscious minds. Sigmund Freud’s line of thinking more closely relates to determinism. I say determinism because a life is extremely influenced by their parents so the ability to freely make choices does not exist. A choice is more often the result of someone else’s influence. Lastly, Jean Paul Sartre to me is more of a realist because he discusses that people are born in to a situation and sometimes are unable to help their situation and social status. However, Jean Paul Sartre also believes people have a capacity to alter how they live. Jean Paul Sartre’s line of thinking more closely relates to freedom. After reading all these theories, I feel like Jean Paul Sartre’s theory is really the only theory that allows freedom of choices. Human beings from birth are placed in a class, but based on this theory all people have the ability to change their class or status. I believe justice is hard to pin-point because justice can be displayed in both ethically and unethically. Reliving an assignment I completed earlier talked about torture and whether or not I thought it was justified. I believe torture can stand on the same line as justice. However, I can also understand the opposite side saying torture is unethical no matter what form or fashion it is conducted. The elements of justice are open to interpretation and the consequence of justice is arguable. When implementing a form of justice there are always consequences to those actions. In order to fully understand the justice form you need to identify all angles of the decision. This is where the decision making becomes tricky because most people like to make a decision and run with it. However, you should always take a step back and weigh every possible decision and its outcome before implementing a decision. To better understand how a consequentialist works I will provide an example. For instance, if John Doe thought to himself one day that he was going to rob a bank he would most likely make a plan. First, John would try to decide if robbing the bank would even be worth it. Then John would scrutinize every aspect of the plan to ensure the best possible positive outcome. John would also attempt to predict the consequences of robbing the bank and failing because a consequentialist brings everything in to consideration. It is easy to identify the differences of right and wrong because everyone innately knows what is right and what is wrong. All human beings also have the ability to identify the consequence to our actions. Unfortunately people most generally act without thinking and therefore find themselves sitting on the wrong side of the law. This is when people find out how justice actually works.

Reflection on Non Violence Civil Rights Actions

Martin Luther King preferred to achieve Civil Rights for African Americans through non-violent actions. He believed violence would only lead to more problems and conflicts as whites would want to find a way to get revenge for the problems caused by African Americans. Martin Luther King displays success through his non-violent action with the Montgomery Bus Boycott. The Montgomery Bus Boycott is a prime example of a non-violent boycott. Rosa Parks, a member of the NAACP, decides to not give up her seat to a white man when the bus runs out of seats.After violating the bus rules, Parks was arrested. As a result, the Montgomery Bus Boycott began. African Americans across Montgomery, Alabama, stopped using bus services in order to damage the business financially. According to the Article â€Å"Martin Luther King Jr. , Remembers the Montgomery Boycott,† Martin Luther King believed if the protest was done â€Å"courageously, and yet with dignity,† the â€Å"walls of segregati on [would] finally [be] battered by the forces of justice. By boycotting the bus, the company lost a tremendous amount of money because it lost many of its customers. Eventually, as a result, the bus company had to desegregate the buses and begin seating in a â€Å"first-come, first-served† basis. This economic win by Martin Luther King showed that violence is not always needed to solve problems. Even in the Deep South, the â€Å"Cradle of Confederacy† can be transformed into â€Å"Montgomery, the cradle of freedom and justice† through nonviolent actions.Martin Luther King made an Economic change by sparking a boycott in Montgomery, Alabama. He began a change in the way Civil Rights were going to be achieved for African Americans. Instead of getting their equality through violence and possibly another civil war, African Americans damaged segregated businesses through boycotts making non-violent action more effective.

Scm at Cathay Pacific

â€Å"AVIATION SPARE PART SUPPLY CHAIN MANAGEMENT OPTIMISATION AT CATHAY PASIFIC AIRWAYS LIMITED† CASE STUDY GLOBAL LOGISTIC COURSE ASSIGNMENT Prof. Hiroshi Hoshino Umurbek Osorkhan 2EC12056R QBS 10th 5 November 2012 1 Company Overview Cathay Pacific Airways is an airline company founded on September 24th, 1946 by Roy Farrell and Sydney de Kantzow. Starting with a very limited schedule service, the company grew larger through multiple product innovations, technological investments such as the computerized reservation system and successful acquisitions.In 1986, Cathay Pacific went public and further expanded in Europe, North America, and China. The company employed over 25000 people worldwide, serviced over 43 destinations throughout Asia, Europe and North America, and carried more than 16. 7 million passengers in 2006. 1. Why is good supply chain management of spare parts so critical for an airline? Supply chain management has become one of the crucial competitive advantage in today`s organizations. Finding opportunities in supply chain can make companies unique and different from competition.Today more and more companies are trying to manage their supply chain in an effective and efficient manner in order to provide better services at lower cost. Unlike other industries, the aviation industry known as highly regulated1 industry and the aviation spare parts 2 are very complex3, large amounts of money are invested in spare parts inventory and this has increased over the years. Because of these large amounts of money involved, there is great interest in cost savings, and even savings of a few percents only constitute large cost savings in absolute terms.This case study shows us how Cathay Pacific Airways successfully manage their supply chain in an optimal manner, despite some circumstances. According to the case study there were several points that good supply chain management of spare parts so critical for commercial airline operators. We can briefly des cribe them as stringent industry regulations, turnaround time and lead time, large number and expensive parts. Firstly, managing supply chain in aviation industry was so complex and challenging for all operators, andCathay Pacific is no exception as reflected in the huge inventory carrying costs of US$350 million as of December 2005. In addition, dead and inactive stock made up 20% of Cathay Pacific’s annual supply chain expenses of US$250 million. Moreover, substantial resources are consumed with over 100 personnel in the inventory management department overseeing over 230,000 line items of aviation spare parts and over 600 supplier relationships. As I mentioned earlier aviation spare parts themselves were very complex and expensive.For instance in a single airplane there are over 1 million parts and components and the average cost of engine was $12 million. Another critical issue for the supply chain management in aviation industry was the tight regulation of the aviation i ndustry, which is regulated by international and local authorities such as the US Federal Aviation Administration (FAA), the European Aviation Safety Agency (EASA) and the Civil Aviation Department of the Government of the Hong Kong (CAD). Airlines operators have to comply with different statutory regulations.For instance, they have to complete the deferrable repairs within the stipulated timeframe, suppliers of aeroplane spare parts are required to possess special legal certifications and formal protocols, as well as issues of reliability and safety. 1 Because of safety issues the Aviation industry was regulated by international and local authorities such as FAA, EASA or some local regulatory bodies. 2 Spare parts are defined as components, assemblies, and equipment that are completely interchangeable with like items installed or in use, which are used, or can be used, to replace items removed during maintenance and overhaul. Joseph D. Patton, 1984) 3 There were over 1,000,000 part s in a single airplane. 2 Initially safety issues are crucial for all operators and supplier. It`s true that strict rules and tight regulations are necessary-they protect consumers, customer safety, environment and other things. However sometimes it causes some burdens on businesses. It always increases the cost of operations. Also turnaround time for repairs was highly critical and cost for flight delay was extremely huge. Customers might be upset or even shift to other airlines if delays caused them lose the connecting flights.Thus, the cost of aircraft delays was crucial element in engineering. Bargaining power of supplier, difficulty to forecast demand and harsh competitions were other important issues in aviation industry. As a result of tight aviation regulations airline companies, as a customer, were constrained in supplier selection. Spare parts solely supplied by only single dominated supplier as called OEM (original equipment supplier). The limited choice and high concentr ation of OEM`s limited airline operators` negotiation power.According to the M. Porter`s five force analysis aviation industry has low entrance barrier and it cause very intensive competition between airlines operators. A few decades ago flying with airline was very expensive for ordinary people but today everyone can benefit from this because airline ticket prices have constantly and significantly fallen. Finally, demand forecasting was very difficult. The forecast for spare parts is made based on maintenance information, scheduled maintenance plans and past usage patterns.Even so, the usage pattern of spare parts remained highly unpredictable because of the irregular behavior and the high level of demand variability of airplane spare parts for aircraft maintenance repair parts, which make the demand forecasting very challenging and tough to deal with. 2. Explain the financial impact of having higher inventory level of spare parts. It`s obvious successful supply chain management is focuses in an inventory and inventory control management.A common perception and experience is that supply chain management leads to cost savings, largely through minimizing inventory holding costs. As I mentioned before certain risks (delaying aircraft can lead huge cost) airline operators was needed to hold certain level of spare parts that could satisfy all possible demand of its aircraft. However, this was both financially and operationally impossible. Thus, managing balance between most effective inventory levels to hold onto relative to the responding service level is very important.According to the case study spare parts constituted a significant expense (total inventory value was $350 million in BS) in Cathay Pacific`s financial statement. Followings are several financial drawbacks of having higher inventory level of spare parts. ? It could increase the carrying inventory cost. High inventory increases the warehousing cost (facility, handling, etc. ), the investment cost (b orrowing and opportunity, etc. ) and holding cost (insurance, tax, obsolescence, etc. ) directly linked to the increase of inventory. It could also increase the labor cost.High inventory level conducts to inventory discrepancies, so lots of counting and recounting, tracking and tracing costs associated. It had negative impact on cash flow. More buy spare parts, components and assembles or any goods mean more consume cash only holding inventory. Moreover, holding high inventory levels always hide process inefficacies where inventory is made to cover malfunctions such as breakdowns, quality issue, long die exchange time even risks of mistakes. ? ? ? 3 3. How do you evaluate Cathay Pacific's logistics management?I was very impressed and fascinated with Cathay Pacific’s logistics management. Despite of existing challenges such as heavy regulations, dependence on OEM`s, large numbers and complexity of spare parts and supplier relations and so on Cathay Pacific was successfully man age their supply chain and made themselves different other airlines. As a result she has become a leading airline company in the world. Cathay Pacific handles all procurement and inventory management in-house whilst third party logistics service providers are employed for repair and logistics management.Through following successful procurement, inventory management, repair management, and logistics management Cathay Pacific could optimize their supply chain management of spare parts operation. ? Despite large scale of operations with thousands of suppliers and distributors cross functional teams at Cathay Pacific helped in gaining leverage on purchasing by applying a systematic process of reducing the cost of spare parts purchased from different vendors. The procurement process gave an edge to Cathay Pacific in monitoring, evaluating and managing relationships with suppliers to ensure operational effectiveness.With its implementation, the airline was able to leverage purchasing powe r across different divisions and negotiate favorable prices with the suppliers. Strategic sourcing also focused to consolidate the supplier’s database and chose the preferred ones. Through the finding following options Cathay Pacific successfully was handled the shortage. – Express Shipping: This situation happens when aircraft is grounded and could not take off due to the nonavailability of certain part. The system at Cathay Pacific generates an urgent AOG (Aircraft on Ground) order request and the parts are expressed shipped for same day delivery.The express shipping situation clearly shows the shortcomings of current purchasing practices and inventory management of Cathay Pacific. – Borrowing: The other method Cathay Pacific uses is of borrowing form other Airlines. Borrowing seems to be a good idea however Cathay Pacific cannot depend on this method as it cannot ensure the availability of parts as the parts required might not be available with other airline. Also borrowing might even be not possible as different airlines uses different aircraft models. Again it will be costly option for Cathay Pacific because other airline might charge a premium. Airline Technical Pool: The third option Cathay Pacific has for meeting shortage is by pool loan, Cathay Pacific has signed a contract with International technical pool which maintain network of 100 Airlines. With this use of this network Cathay Pacific can share spare parts when in need without a surcharge. Collaborating through this network is a good option for Cathay Pacific, however still it cannot ensure the availability of required parts. Cathay Pacific cannot rely completely on this option. Also it might me time consuming and costly to ship the part form different regions.Being part of this network Cathay Pacific also need to share their inventory with other Airlines which could create instability in their own system. – Internal Borrowing: The final option Cathay Pacific has is o f internal procurement, whenever a part is needed Cathay Pacific can borrow it form their Aircraft. This solution might make the part available in short term but it does not necessary solve the actual problem as they will still be requiring the part in future. Similar to the other options Cathay Pacific cannot rely on this option because it does not ensure the part availability when needed.In addition improving and introducing Ultramain information system, which enables Cathay Pacific`s technical log process and support the maintenance management afterwards was clearly helped to optimize their supply chain management of spare parts. Another successful supply chain optimization at Cathay Pacific was implementation of Aerochange system Development of a collaborated supply chain system to expand the sharing and exchange of information (Spare parts availability and suppliers list) with different airlines gave an advantage to Cathay Pacific to select a supplier from the huge database.Aft er its launch in 2000, technological advancement in Aeroxhange made this system capable of doing numerous tasks which helped the airlines to be more effective in their procurement. ? ? ? 4 ? E. g. : In 2001, Aeroxchange launched its e-procurement platform to integrate the partners for quote management and also it incorporated the service order management in 2005. Finally, Cathay Pacific was successfully outsourced to third-party logistics (3PL) companies to transport their parts to various repair houses across the globe.This outsourcing approach allowed Cathay Pacific to save costs and hence reduce financial risks. Assets required establish distribution centers and networks normally need a huge amount of money that encompasses financial risks and hence by outsourcing, this risk can be spread to 3PL partners. Also the perform of repair and logistics management activities Cathay Pacific pays millions of dollars. However outsourcing these activities will result in saving the capital wh ich can be spent on further expansion of the airline. . Any suggestion for the company to reduce the inventory cost while maintaining safe operation of aircrafts? Although Cathay pacific invested a lot of time and money to improve their procurement, there are still many rooms for the advancement in their processes. The history of Cathay pacific says that they have always tried to lock the deals with the airlines and individual suppliers to enhance their procurement process.On the other hand, one point that should have been taken into account was establishing strategic alliances with the suppliers or manufacturers (Boeing and Airbus) for the procurement activities. (According to the case study Cathay Pacific ) An alliance where manufacturers should focus on the materials management and help Cathay pacific to focus on core business activities. The integrated alliance with Boeing and airbus services will help to achieve greater transparency and efficiency in the resource operations.The se services are acquired by most of the big players in the market like Delta airlines and Singapore airlines where they succeeded in generating good revenues by focusing on their core activities. The other alternative for improvement is to reward the suppliers to suggest the cost saving ideas. This will help the airline to develop a sense of competition among suppliers for developing a sustainable and cost effective model for procurement which will eventually result in increasing the productivity of the fleet.Despite the Cathay Pacific`s efforts to manage their spare parts inventory in an optimal manner, they still encountered several circumstances. Dealing with spare part shortage they have offered express shipping. Definitely express shipping is a very costly option for Cathay Pacific and should be avoided by keeping the AOG parts in inventory. Finally outsourcing whole engineering division can be another suggestion to improve inventory cost. By this it could save enormous costs a nd risks. 5

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Financial Management Principles (Dell inc.) Essay

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