Discussion Question wk5 dq2 Assignment Example | Topics and Well Written Essays - 250 words

Discussion Question wk5 dq2 - Assignment Example (Larson, 2010) Interactive marketing on the other hand targets on even a more micro level and focuses on individual customers. Its requires active participation of the customer aswell to engage in the marketing process. Hence is more effective means of communicating and providing information regarding the product. The marketing technique will vary depending upon the type of product. In my opinion I shall use interactive marketing as I would like to build my product as a brand through inclusion of suggestion given by the customers regarding my product. Whereas if direct marketing is chosen , due to the clutter consumers have stopped paying attention to direct marketing approaches due to too much clutter now. The main disadvantage of direct marketing is that people are reluctant that their information may be provided to other advertisers and they’ll get bombarded with promotions and advertisements. Also when your information is in a database there is no way through which you can opt out the list so that you don’t get any further promotional offers or advertisements. Also due to the clutter now , direct marketing is losing its effect as consumer are reluctant to pay attention to similar offers and ads by many new similar