The Effectiveness of Public Relation as a Marketing Tool - 275 Words

The Effectiveness of Public Relation as a Marketing Tool (Essay Sample) Content: CREATING A BREAKDWORK BREAKDOWN STRUCTURE STRUCTURE OF THE EFFECTIVENESS OF PUBLIC RELATIONS AS A MARKETING TOOL ON SALES IN THREE STAR HOTELS, AFRICAA work breakdown structure is used subdividing or breaking down a complex project into a more manageable which can be supervised and estimated effectively. The graphical design and nature of the work breakdown structure can help a project controller oversee the output based on different outfits, that ensure that maximum conclusion are arrived at on whether or not to adopt suggested procedures orProcedures changes The use of work breakdown structure are1 help to distribute responsibilities2 show control points and project management3 allow for identification of risk in the proje ctSTEP 1CREATING A WORK BREAKDOWN STRUCTURE OF THE EFFECTIVENESS OF PUBLIC RELATIONS AS A MARKETING TOOL ON SALES IN THREE STAR HOTELS, AFRICAThe effectiveness of public relation as a marketing tool on sales in the three star hotel, Africa is as a result of competent and effective work breakdown structure . The project of this component is to find out the advantage of using the public relation as sale. The importance of public relation in marketing tool in the three star hotel. Find out how these hotels use public relations as a marketing tool and how it helps them1 A The project of this component is to find out the advantage of using the public relation as saleB The importance of public relation in marketing tool in the three star hotelC Find out how these hotels use public relations as a marketing tool and how it helps themDSTEP 2By use of interviewers find out the relationship between the public and the three star hotel by using of the interviewers and incorporate the managemen t of the hotelA3 DFReview the past relation of the hotel and the public in general and s...

A Financial Comparison Of Sainsbury And Tesco - Free Essay Example

The main aim of preparing financial report is because it provides information about the firms performance in the market. This report will focus mainly on financial analysis which will. The main aim of doing this report is to make recommendations and conclusion based on financial analysis. The information gathered for this report is collected mainly through annual report and the site of the company and Accounting books (Accounting for management, 2010). The Accounting Policies Accounting policies reflect the basic business facts which are important to investors capability to make a decisions of investing in a firm. Some of the accounting policies are described below: BASIS OF PREPARATION The preparation of financial statement are done on basis of historic cost convention, which excludes financial instruments, investment properties and derivatives available for sale of financial assets which are measured in fair value. The related assumptions and estimates are based on historical experiences and various other factors. The Group which has the authority to govern the financial and operating policies of a firm which are associated with shareholding of more than one half of the voting rights is known as Subsidiaries. Joint ventures are legally formed entities between two or more firms in which the company has interest. In joint ventures investments are carried in the Group balance sheet at the cost plus post-acquisition changes in the Groups share of net assets, less any impairment in value (J Sainsbury, 2009). REVENUE RECOGNITION The revenue is said to be recognised when the major rewards and risks of products and services have been given to buyer and which can be measured. Revenue is money earned through sales by retail outlets (Frank Wood, 2008). FIXED ASSTES AND DEPRICIATION: Land and buildings are known as fixed assets. They are settled at cost less accumulated depreciation. During construction properties are assumed at cost less recognised impairment losses. Costs are any attributable and borrowing costs which are financed in accordance with the Groups accounting policy. Depreciation is calculated as per the write off cost of the assets to their remaining values, on a straight-line method on the basis such as freehold buildings and leasehold properties (J Sainsbury, 2009). INVENTORIES Inventories are normally calculated at lower cost, in warehouses it is valued on a basis on goods-in and goods-out basis, and at retail outlets they are valued at calculated average cost. All direct expenditure and other indirect costs which are incurred in bringing inventories to their location are considered as costs (J Sainsbury, 2009). OPERATING PROFITS From operating expenses a large amount is outflow on employees costs, which increased from ( £m)1,957 in 2008 to 2,003 in 2009. Profit on sale of properties is high ( £m) 57 in 2009 as compared to 7 in 2008. Auditors remuneration also increased to 1.7 million pounds in 2009 from 1.5 in 2008 (J Sainsbury, 2009). Property Plants and Equipments The cost has increased to 12,351 in 2009 than 11,745 in 2008 ( £M), which indirectly increases the accumulated depreciation and impairment. The net book value of land and buildings comprises of 2009 2008 Freehold land and building 4,777 4,502 Long leasehold 951 938 Short leasehold 520 505 It measures companys earning power from ongoing operations which is equal to earnings before deducting the interest payments, and income taxes, which is also called earnings before interest and taxes or operating income (J Sainsbury, 2009). PROVISIONS It includes provisions for Group onerous leases, Group restructuring and disposal provision, Group long service awards, where overall group provisons have increased from  £73 m to  £76m in 2009. But the companys total provision have decreased by  £1m in 2009 to  £28m from  £29m in 2008 (Sainsbury 2009).The lease provision covers outstanding lease commitments of up to an average of 30 years the restructuring provisions are likely to be utilised in the financial year beginning 22 March 2009 (J Sainsbury, 2009). Financial Performance and Analysis Ratio analysis is used by individuals and by firms to conduct a quantitative analysis of information in companys financial statement. Data is collected from accounting statements and converted into statistics. The statistics derived can be used to study a firms performance over a period of time. (Owen, 2003) Ratios can be placed in four main headings: Investment Profitability Cash conversion Gearing. Solvency Investment ratios These are useful for institutional and private investors as they give an indication of companys investment potential (Holmes, Sugdon Gee, 2008) Dividend cover = N.P.A.T and preference dividend / Paid and proposed ordinary dividend This ratio shows the distribution procedure of the company as it pays how many times the current dividend could have been paid out of current profits and by implicating how much profit has been retained to finance future growth of the company. Earnings per share = N.P.A.T and preference dividend / No of ordinary shares in issue during the year This ratio indicates the earning per share when issued. A potential investor will prefer to invest in a company whose earnings per share are increasing. Profitability Ratios: Profitability ratio makes one understand how much profit a business makes. It also compares with the previous periods and/or with other companies. There are four major profitability ratios: Return on capital Employed = Profit x 100 / Capital The best way accessing profitability is to calculate a ratio known Return on Capital Employed. ROCE is expressed in percentage. It indicates the return on capital which is invested in business.It is one of the most important ratios (Owen, 2003). Gross Profit Ratios = Gross Profit x 100 / Total sales revenue This ratio explains us how successful the firm has been at the business. It is the difference between COGS and net sales. It also measures the profit earned by the company in relation to the amount of sales that it has made Operating profit Ratio = Gross Profit x 100 / Cost of Goods Sold This ratio measures the amount of profit added to the cost of goods sold. The cost of goods sold plus profit equals the sales revenue. The mark-up can be reduced to encourage extra sales activity, but this can effect by reduction in gross profit. Net Profit ratio = Net Profit Before taxation x 100 / Total sales revenue This ratio indicates the ability of the firm to face economic conditions e.g. low demand. It is also possible to establish a current trend (Owen, 2003) Cash Conversion Ratios: These ratios are concerned with measure the efficiency with asset. The greater the rate of turnover the more efficient is the utilisation of asset other things being equal. So it is defined as test of the relationship between sales and various assets of firm (Owen, 2003). Stock Turnover ratio = Cost of Goods Sold / Average Stock It indicates that how much stock has been sold and quantity of stock remained in warehouse. It relates with the profit of company. It is expressed in numbers. Trade debtor collection period ratio = Average trade debtors x 365 / Total credit sales It shows the debts collection of the firm. It shows how quickly receivables or debtors are converted into cash. It is the liquidity of debtors of a firm. Trade creditors collection period = Average trade creditors x 365 / Total credit sales The credit period enjoyed by the firm to make payment to their creditors is known as creditors turnover ratio. It includes all bills payable and other sundry c reditors. Gearing ratios: Gearing ratios are of two types: Interest Cover = P.B.T / Interest charges It explains the outstanding debt the company could easily pay. The more ratio the more debt of the company. When companys ratio comes below one it means that it cannot fulfil its interest expenses. Gearing Ratio = Preference shares + LTL x 100 / Shareholders fund + LTL It demonstrates the degree to which a companys activities are funded by owners funds against creditors funds. Solvency Ratios: Liquidity ratios measure the degree to which assets can be quickly converted into cash. They try to access how much cash the firm has on hand in the short term mainly for next financial year (Cox Fardon, 1998). There are two major liquidity ratios: Current Asset Turnover ratio = Current Asset / Current Liabilities It is also known as Working Capital ratio. It is used in finding the financial position of firm. It is obtained by dividing current assets by current liabilities. Acid Test Turnover Ratio = Current Asset Stock / Current Liabilities It indicates the capacity of the firm to pay its amount when it becomes due. It describes the firms liquidity position than the current asset ratio. It is suggested that the ratio must be at least 1:1. Comparison: Sainsbury has monetary downturn in the market in 2008 2009 when compared to Tesco in various modes of financial aspects. Sainsbury gross profit has decreased in 2009 compared to 2008, but in case of operating profit it has increased in 2009 compared to 2008. The stock turnover days are low means they supply stock in high quantities. In comparison with Tesco, Sainsbury has low percentage of profits, but the stock days are less which means that the company has high stock turnover rate which is good for the company. Financial Statement: Financial statements provide an outline of a firms economic condition in both short and long term. All the significant financial information of a business venture presented in an ordered manner and in a form easy to understand is known as financial statements (Maire Loughran 2010).There are four basic financial statements such as: Balance Sheet Group income statement Statement of retained earnings Cash Flow Statement 4.1 Balance Sheet: It is the statement which describes the financial position of a business for a financial year which describes the assets, liabilities, and owners equity at a particular point in time. All accounts such as an asset, a liability or equity are categorised in the General ledger of the companys accounting statement. These ratios are based on the profit and cash flow is very vital for accessing companys finance stability (Atrill McLaney, 2008) 4.2 Group income statement: Group income statement is income less expenses. If companys income is more than expense, then company have a net profit. And in case Expense more than income then the company have a net loss.The purpose of profit and loss statement is to identify if business has made profit or loss over financial year (Maire Loughran, 2010). 4.3 Cash Flow Statement: Cash flow statement which is also known as fund flow statement in financial accounting. It keeps the track of transaction of cash in and cash out of business. The cash flow statement is an analytical tool that is used in determining the short-term viability of a company, mainly its ability to pay bills on time (Cox Fardon, 1998) The people and groups who are concerned in cash flow statements are: Accounting personnel, Prospective  lenders  or  creditors, Potential  investors, Shareholders. 4.4 Statement of recognised income and expenditure Retained Earnings = retained earnings at the beginning paid dividend + Net income. Generally Accepted Accounting Principles (GAAP) requires retained earnings whenever comparative balance sheet and income statement are present. Retained earnings comprises of retained earnings at the beginning, paid dividend and net income . (Atrill McLaney, 2008) Audit committee: The audit committee of Sainsbury include members such as Gary Hughes who with the help of John Mc Adam and Mary Harris and others consisted of the audit committee. The audit committee became the integral part of the corporate framework to fulfil the board of directors stewardship accountability to its outside constituencies. The work of audit committee is active since the accounting and auditing process are focus to modify (J Sainsbury 2009). Purpose: The audit committee is selected by board to (Louis Braiotta, 2010): Directly responsible for reimbursement and supervision of the companys independent auditor employed by the company for the purpose of preparing and issuing an audit report. Assist the board in monitoring The reliability of the financial reporting process, systems of internal controls and financial statements and reports of Company. To assess the companys internal audit functions The compliances by the Company the legal and dictatorial needs. Internal Control: The board of the Sainsbury have the responsibility for the control which is included in the companys operations which also includes risk management. The audit committee has been provided with several of these responsibilities. The internal control has been designed in the way that it manages rather than to eliminate the risk of failure in achieving the objectives of the company (J Sainsbury 2009). CONCLUSION From the report it can be said that Sainsbury had a bad year as their gross profit decreased. The company has used its earning to improve its position by investing in restructuring and by paying the dividend to shareholders. But EPS shows that there was decline in shareholders value. The companys cash flow is in danger as it excess spending is financed by excess gains. RECOMMENDATIONS: Sainsbury has gone through difficulties in marketing, supply chain and financial management. To lead the market they have to supply good quality food at low price as its rivalry Tesco is doing to gain consumers. Though they have invested their funds in long term project it is advisable to them that they cut down prices to gain consumers attention. It is advisable to investors that Sainsbury will grow in future as they do have strong position in market even if it is far behind its competitor Tesco (Tesco, 2009)

Egoism Theory Of Ethics And Corruption - 1332 Words

Egoism Theory of Ethics and Corruption This paper is aimed at the analysis of the ethical dimension of corruption. In the developing countries, corruption has been established as highly prevalent. The focus is largely on the case of Mauritius. The assessment of corruption in absolute terms largely portrays it as unethical. Nevertheless, the consideration of the relativistic views somehow makes the allowance for corruption in its mild forms such as the giving of bribes in the forms of speed up gratuities or seeking favors to get or benefit from unwarranted advantages. The effective and comprehensive analysis of this case is based on the ethical theory of egoism. The origin of the egoism theory is from Freud. He asserted that naturally, human beings are selfish and aggressive. As such, the egoists according to their philosophy make decisions that tend to maximize their self interests. Relating to the business context this would mean picking on the option that adds to their self interest. The conception is usually regards the egoists essentially being unethical. This has an egoist as an individual whose focus is on the short term objectives and would try to make the most from any opportunity that has availed itself as long as they can get a benefit out of it. However, different perspectives exist to this theory. Sources such as Ferrell (cited in Napal pg 2) propose the case of an enlightened egoist who has considerations for the well being of other people and who ratifies aShow MoreRelatedImpact Of Human Decisions On The Social Responsibility899 Words   |  4 Pagesmorality can be traced to the traditional ethical theories attributed to ethical decision making especially among business personnel. These theories can be classified as either non-consequentialist or consequentialist theories. Consequentialist theories often base moral judgements on the results of engaging in a particular action and are often based on intended outcomes, the aims or the goals of the undertaken action. Non-consequentialist theories on the other hand base their moral judgements on theRead MoreCase Study 1 : NYPD Frisk Program : Noble Cause Corruption?1226 Words   |  5 PagesNoble cause corruption follows the teleological ideal of ethics. Teleological ethics are based on our concern with consequences (Thiroux K rasemann, 2014, p. 30). The approach emphasizes that good officers are trying to do the right thing, but due to some complexities or even a lack of evidence, they feel forced break the rules to catch the bad guy (Grometstein, 2007). Police officers believe that if they ignore certain legal policies, then they can successfully eliminate criminals and protect theirRead MoreCriminal Justice Ethics : Edmund Exley ( Guy Pierce )1101 Words   |  5 PagesJames Hall Professor Keith Touchberry Criminal Justice Ethics CRM4712 2 December 2014 L.A. Confidential – Edmund Exley (Guy Pierce) In policing, and in so many parts of our lives, there is a code of silence, and we adhere to it. We don t snitch, we don t rat on other people because it s not part of our culture. But if one desires to consider themselves as an ethical person, it s not just about our ethics, it s about what to do when others do things that are unethical also. We truly areRead MoreCorporate Influence And Political Corruption1383 Words   |  6 PagesIn today’s society many Americans believe that there is corruption within politics. According to Jeffrey Milyo author of Corporate Influence and Political Corruption, a nationally representative opinion survey done in 2008 states that, â€Å"a little more than 50 percent of respondents agreed that corruption in the federal government is widespread and an extremely serious concern, while fewer than five percent considered corruption in the federal government to be rare or not a concern† (Konisky, MilyoRead MoreEnron : The Corrupt C orporate Juggernaut1055 Words   |  5 Pageselement of corruption was present in the case of Enron, the number of corrupt employees may not have been as encompassing as presumed. When asked to rate their level of honesty, most would respond that they are honest. In actuality, most people are not completely honest, and their level of dishonesty is correlated with their ability to rationalize the dishonesty and preserve their self- image as an honest and admirable person (Ariely 2013). 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Each decision needs to incorporate the main issues at hand, who itRead MoreMy Code of Ethics1415 Words   |  6 PagesCode of Ethics Personal or not, a code of ethics that is in accordance to the criterion of the Almighty God is among the most valuable asset for any individual or organization. In the case study chosen for this essay, the ethical issue involved is concerning business ethics in the area of integrity and uprightness. A firm is planning to expand their business in a country where transactions that seems to be bribery is a normal part of doing business. There are contractors establishing themselvesRead MoreEssay on Ethical Movie Review: Blood Diamond3530 Words   |  15 Pagesissues identified and discussed are; child soldiers and conflict diamonds. My main lens of ethical theories will consist of the four western theories, this includes, egoism, utilitarianism, ethics of duties and ethics of rights. Even though these theories are based on ethical absolutism, I will still try to apply a pluralistic view. Additionally, some of these theories will be expanded and other theories that do not tend so mu ch towards ethical absolutism will be added. The following section will concentrate

What Is Legal English

The specialized variety (or occupational register) of the English language used by lawyers and in legal documents is called legal English. As David Mellinkoff has noted, legal English includes distinctive words, meanings, phrases, and modes of expression (The Language of the Law, 1963). A pejorative term for abstruse forms of legal English is legalese. Examples and Observations I know you lawyers can with easeTwist words and meanings as you please;That language, by your skill made pliant,Will bend to favour every client. (John Gay, The Dog and the Fox. Fables, 1727 and 1738)So, you might speak English, but can you understand what goes on in court? Actually, it is likely that many people will understand most, in not all, of the talk that is addressed directly to them... In spoken legal contexts the legal vocabulary and sentence structures typically occur in talk between lawyers and judges: it is a kind of insiders language, similar to the way in which computer technicians might discuss your computer problems, in their specialised register, in front of you. (Diana Eades, Using English in the Legal Process. The Routledge Companion to English Language Studies, ed. by Janet Maybin and Joan Swann. Routledge, 2010) What Makes Legal Language Difficult? One of the main reasons why legal language is sometimes difficult to understand is that it is often very different from ordinary English. This comprises two issues: 1. The writing conventions are different: sentences often have apparently peculiar structures, punctuation is used insufficiently, foreign phrases are sometimes used instead of English phrases (e.g. ​inter alia instead of among others), unusual pronouns are employed (the same, the aforesaid, etc.), and unusual set phrases are to be found (null and void, all and sundry).2. A large number of difficult words and phrases are used. (Rupert Haigh, Legal English, 2nd ed. Routledge-Cavendish, 2009) Legal Doublets It must have been quite hard, being a lawyer in the Middle Ages in England. Originally, all your law books would have been in Latin. Then, in the 13th century, they start being written in French. Then along comes English. Lawyers had a problem. When they wanted to talk about a legal issue, which words should they use?... If someone decided to leave all his property and possessions to a relative, should the legal document talk about his goods, using the Old English word, or his chattels, using the Old French word? The lawyers thought up an ingenious solution. They would use both... A large number of legal doublets were created in this way, and some of them became so widely known that they entered everyday English. Every time we say fit and proper or wrack and ruin we are recalling a legal mix of English and French. Peace and quiet combines French and Latin. Will and testament combines English and Latin... The pattern caught on. After a while, lawyers began to bring together pairs of w ords from the same language. To avoid a dispute over whether cease meant the same as desist (both words are from French), they simply said that someone should cease and desist. (David Crystal, The Story of English in 100 Words. St. Martins Press, 2012)You must not argue there [in court], as if you were arguing in the schools; close reasoning will not fix their attention--you must say the same thing over and over again, in different words. If you say it but once, they miss it in a moment of inattention. It is unjust, sir, to censure lawyers for multiplying words when they argue; it is often necessary for them to multiply words.(Samuel Johnson, quoted by James Boswell in The Life of Samuel Johnson, 1791) National Varieties of Legal English The American colonies rejected many things British when they won their independence. Yet they retained the common law system, including the notion of precedent. Despite reservations by some prominent Americans, most notably Thomas Jefferson, they also continued to use the legal language associated with that system. Thus modern English lawyers can understand American lawyers fairly well, and vice versa. Yet in some important respects, the British and American legal systems have diverged, producing what are arguably differing dialects of legal English (Tiersma 1999: 43-7). In contrast to the United States, countries such as Canada, Australia, and New Zealand broke away from the United Kingdom much later, and as a result their legal languages are closer to that of England. (Peter M. Tiersma, A History of the Languages of Law. Language and Law, ed. by Peter M. Tiersma and Lawrence M. Solan. Oxford Univ. Press, 2012)

Market Situation and Consumption of Coffee Products in Abu Dhabi Marke Term Paper

Essays on Market Situation and Consumption of Coffee Products in Abu Dhabi Market Term Paper The paper â€Å"Market Situation and Consumption of Coffee Products in Abu Dhabi Market† is a   great version of a case study on marketing. Abu Dhabi is a federal capital located at the center of the (United Arab Emirates) UAE government and is said to be one of the most modernized cities in the world. The population is about 1.5 million and the headquarters of various oil companies and embassies are located in the city resulting in development. The city has about 420,000 citizens and the others are foreigners, among the citizens each one is worth about 17 million dollars and this conclusion made Abu Dhabi be described by CNN as the richest city in the entire world (Aaker 500). The city is beautiful featuring large gardens and parks along the roads and streets.There are also sophisticated buildings, the international luxurious chain of hotels and sumptuous shopping malls. For long Abu Dhabi has been viewed as a calm and bureaucratic city, unlike neighboring Dubai. To attract more tourists and investors, the 2004 ruler introduced the sale of lands to foreigners and the tight restrictions on alcohol were loosened. Massive projects are now underway, for example, the Yas Island and the Ferrari theme park are under construction. The city is currently experiencing a construction boom with the Saadiyat Island and Louvre Museums that are scheduled to be opened by 2013 (Aaker 501).A devastating storm has been brewing the world’s physical coffee market especially in the Middle East region (Hickman 56). This is because the firms that are responsible for the delivery of seeds are being hit by a double crisis. The soaring prices and increased margins have forces exporters and importers to take on more risks for example by abandoning hedges to avoid more financial costs. Coffee handlers have therefore been condemned for increasing their price margins which are the sum paid to maintain an open exchange relationship. The margins increased by about 150 percent f or the last six months of 2010, therefore, increasing the cost of evading purchases of coffee in the future.According to Aaker (503) in Guatemala, which is the highest producer of high-quality Arabica beans, for example, the financial squeeze became unbearable in a way that export and import trade came as at a standstill. This is because most exporters declared that it was impossible for them to hedge more purchases as this would bring them losses in shipment costs. In Colombia which is the top grower of Arabica coffee, exporters were selling as fixed prices to avoid destroying the future market. The world’s biggest supplier of coffee, Brazil is increasing hedges in order to avoid losses brought about by paying for the increased margins. With the continuing rise of prices, the firms that have not hedged their positions are undergoing losses in the market.The margin squeeze of coffee is compared to the surge in oil and grain prices which led to the collapse of most firms espec ially in 2008. Taback (78) shows the impact of this is being felt in smaller clubby coffee markets which have been left out when the commodity was at the boom stage. This affects the smaller local exporters who buy the beans from small farmers and sell them to big companies such as Folgers’ or Starbucks. The small amount of money got is usually not enough to maintain the position of these exporters in the market. The worry is in maintaining the position on exchange and what the position will be is not known.

Ethics, The, And Social Harm Essay - 787 Words

The researcher is acutely aware of himself or herself regarding sensitivity towards the respondent. Furthermore, concerning some unforeseen or unexpected mistakes those need attention. Followings are some of the required precautions to avoid some common ethics: â€Å"psychological, financial and social harm. Professional researchers always plan the research questions or the questionnaire to prevent any harassment† (Waller, 2011). The preparation of ethics is one of the prerequisites’ items before engaging in questionnaires, interviews, or surveys whether it is online or paper. In this respect, the researcher’s â€Å"To Do List† should include the importance of checking the prerequisites of these methods. To ensure that NO HARM is potential, the following are imperatives (Waller, 2011): i. The behavior is within the ethics acceptability provisional margin. ii. How research possibly affects any participant, whether during a survey, in-depth interview, the questionnaire or any similar iii. Protect all members engaged in research such as the instructor, the assistants on the methods, if any, and the researcher himself or herself. On this point, the form of ethics is essential before embarking on research or study. Other than these, the research will extensively use secondary data sources such as books, journals, periodicals, archives, the personal agenda of individuals, surveys, questionnaires, etc. The ethics within all these remain the responsibility of the researchers. SecondaryShow MoreRelatedEthical Dilemmas Of A Social Worker Essay1553 Words   |  7 PagesEthical dilemmas happen frequently in the social work and how one handles them could be the difference on how a clinician keeps their license or not. The problem is there is no way to prepare a person from knowing what situations will arise. Scenarios arise all the time and new ways to handle them is constantly changing. The ethical dilemma can happen anywhere and at any time with anyone, it could be a client, co-worker, and even supervisors. No social worker is safe from them. One however canRead MoreCase Analysis : Megan s Law1592 Words   |  7 Pagesout of prison there must be a decision made as to whether the prisonersâ€⠄¢ status should be disclosed to the community or not (Rothman, 2011). The social worker in this case has an ethical responsibility to the clients’ well-being as well as to as to the welfare of society. The social worker needs to make a decision that will have the least amount of harm caused to the individual and society. The dilemma in this case study is Commitment to Client versus Ethical Responsibility to Broader Society. GatheringRead MoreEthical Issues Of Social Work Practice1093 Words   |  5 PagesEthical issues in Social Work Practice. Our everyday interactions are underpinned by ethics. Social work in its sectors deals with people in multiple and complex situations. Social workers largely work with people who are affected by different life aspects such as ethnicity, disabilities and culture. The fundamental concern for social work is to understand how these aspects affect the individuals. Applying normative ethical theory processes of ethical analysis Virtue ethics concerned with theRead MoreIslamic and Catholic Views on Genetic Engineering1265 Words   |  6 Pageswell-being of the individual without doing harm to his integrity or worsening his conditions of life. Such an intervention would indeed fall within the logic of the Christian moral tradition.† (What is the Catholic view on genetic engineering? - Mary Meets Dolly. 12/ 05/ 2014.). So Gene Therapy, being a process solely aiming to heal genetic issues in human beings, is a technology which is desirable for our modern society. If a method can be produced, which causes no harm to the patient’s physical being andRead MoreDrug Addiction : Drugs And Heroin Addiction1130 Words   |  5 Pageswould create an automatic response because it is a craving, or a need, for functionality. On the other hand as Henden and Baeroe (2015) mentions, â€Å"those who maintain that consent given by heroin addicts can be valid† may just be unsound because of the social stigma involved with the heroin addiction. In regards, there is much research showing that â€Å"financial concerns, fear of arrest, values regarding parenthood and many other factors influencing decisions in general often persuade a person addicted toRead MoreEthics And Morals Of Social Work Practice1068 Words   |  5 PagesTopic: Ethics and Morals of Social Work Practice. Our everyday interactions are underpinned by ethics. Social work in its sectors deals with people in multiple and complex situations. Social workers largely work with people that are affected by different life aspects such as ethnicity, disabilities and culture. The fundamental concern for social work is to understand how these aspects affect the individuals. Applying normative ethical theory, processes of ethical analysis. Virtue ethics concernedRead MoreThe Trials Of The Nuremberg1630 Words   |  7 PagesValues Conflict Paper - Nuremberg Trials The Nuremberg Doctors Trial of 1946 is the preeminent case recognizing the importance of medical ethics and human rights specifically about human research subjects. The defendants in the trials include Nazi leadership, physicians, and investigators prosecuted for conducting unethical and inhumane medical experiments on civilians and prisoners of war resulting in extreme pain, suffering, permanent injury and often death. The Nuremberg Code, borne of theseRead MoreThe Fight Against Hiv : It s A Bigger Battle Of The Mind1221 Words   |  5 Pagespsychological problems. This is where social workers and social groups come handy, to provide emotional, mental and moral support to people. In my opinion, the goal of a social worker is to promote human welfare and help all people, regardless of race, religion, gender and sexual orientation with emphasis on the needs and empowerment of those that need it the most. As a social worker my focus would be on an individual’s well-being in a personal as well as a social context. My primary job would be toRead MoreValues and Ethics That Influence Social Care1144 Words   |  5 PagesValues and ethics that influence Social Care Values can be defined as: â€Å"Emotionally charged beliefs that influence how we behave an which are influenced by a range of factors and experiences throughout our lives F.Sussex P.Scourfield (2004 The things, beliefs, ideas are peoples values as they consider them important and will defend if they feel they are being threatened. Things individuals value can either be tangible or non-tangible, tangible values would be actual items whereas non-tangibleRead More What Are Business Ethics? Essay1259 Words   |  6 PagesBusiness ethics; what does it really mean? Some say it’s an oxymoron and the two words can’t exist together as a concept. These people will tell you that within business, there is no room for ethics and ethical behavior. Others will explain the need for businesses to practice good ethical and moral values within their company, and the importance of this to our society. For me, in the past, I honestly never gave the idea or term a second thought. Now after learning so much of business in our society

Marketing And Branding Strategy Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing And Branding Strategy. Answer: Introduction With the increasing ramified economic changes and enhanced need of clients satisfaction, each and every organizations are coming up with different strategic plans in market.Marketing mix is one of the strategic plan which is used by organizations to increase the overall turnover of the market. In this report, an adamantine study has been done on the marketing mix and how organizations such as Sony, LG and G. E capital. In this report, study has been prepared on the marketing mix and other strategies used by Sony Corporation. These all are the international company which have been providing its services and products on domestic and international level with a view to increase clients satisfaction level. After that, PESTEL environmental factors have been taken into consideration which will be used by company to evaluate all the internal and external factors of the company. In the end of this, strategic recommendation and environmental strategies have been given which will be used to eva luate all the pros and cons of the study program for the business functioning of Sony. This report covers all the strategic viewpoints which Sony should evaluate before implementing its all the strategic planning process (Sony, 2013). Present view of Sony Company This company is a Japanese Multinational conglomerate corporation having headquarter in Konan, Minato and Tokyo. It has diversified business which includes consumer and professional electronic, gamming and high technology equipments. Vision The main vision of company is to become largest supplier of electronic equipment on international level. Mission It has mission to develop core competency by providing best quality services and products to clients around the globe (Sony, 2013). There are several strategic planning and marketing mix policies which are undertaken by the various big companies before offering its new products and services in market.Marketing strategies of Sony Company is based on managerial process by which individual and group obtain what they need and want through creating, offering, and selling products and services in the market. However, the marketing objective of Sony Company is clearly describing the objective to make clients vigilant with its current offers. Sony has been employing variety of places for delivering its products and services to target clients in the market. Nonetheless, the marketing mix used by Sony Company provides the right price of the products, customization of products and services, clients interest and sustainability of the products. Ideally, with the help of marketing mix company could also evaluate the places and market in which it should implement its new products and services. It is evaluated that marketing mix of the Sony Company is accompanied with the following factors which are given as below. Company has used marketing mix program to encounter all the problems and mistakes in Australian market (Zhao, 2016). Price- It is evaluated that all the price of the products and equipment sold in the Australian market is based on the clients expectation and cost plus method. Sony Company believe in selling its products and services at the best cheapest price without compromising in the quality. As all the people in Australia are more inclined towards buying best quality products and services in market. However, the price of Sony products are kept high as compared to other rivals offering due to the costing of products and other legal factors. Company has focused to sell its products by including high quality with less price. Products- It is considered that all the products and services offered by Sony Company is high in quality and categorised as premium products. Management department of company believe in developing core competency in product differentiation strategies. All the products launch by company in the market is based on the innovation and creative process system developed by its research and development department. Australian market is more inclined towards buying innovative technical equipment from the market (Scott, 2015). Places- With the increasing complexity of business and market share, it is considered that company has been selling its products and services form various places such as Sony stores, Authorized sellers, cinemas and media networks and official website. Australian market is wide and open to all types of products. However, with the complexity of business and enhanced promotional channels, Sony Company has started to sell its products through online channels by creating portal and implementing enterprises resources planning. Moreover, online portals will increase the coverage of market share and allow clients in Australia to purchase companys products through online easy payment modes (Hollensen, 2015) People- Sony Corporation sells all types of products and services to all age groups people. However, the main target customers of company is Young people who are crazy about advanced electronic equipment. In addition to this, Sony company focus on maintain its core competency in music earplugs. People in Australia is more inclined towards buying extravagant and new technologies. If Sony focus on selling innovative products in market then it will surely increase the overall turnover in Australian market. In addition to this, the main impact of Sony Companys products would be that other companies will sell their products in same group mapping to clients at cheaper rate (Koubaa, Boudali, and Fort, 2015). If company wants to win over its other rivals while offering product in Australia then it should use its branding strategy and core competency in providing high quality products to clients (Lakeh, Riahi, and Rad, A.A., 2015). Physical evidences- The products and equipment offered by Sony Company in the market is having credible brand image. It is not only shorter in size but also effective in use. However, company has been coming up in the market with varieties of advance products and services. The brand image of Sony in market is already very high and many peoples just buy its products by considering companys image in their mind (Armstrong, et al. 2014). Promotion- Sony Company focuses on using cyber promotion methods which is implemented by company by using proper level of promotional plans such as Search engine optimisation, using of Social media and implementing advertisement on T.V. In addition to this, company should also indulged in implementing new search engine optimizations process which could increase the visibility of its newly developed products and services in Australian market. This is the newly developed methods which company could use to promote its products and services in Australian market. However, other rivals in market such as Toshiba, LG and MI are coming up with their other off line strategic promotional plans (Jeffery, et al. 2017). Process- Australian market and people living in Australia are more found of buying top level of electronic equipment. It is evaluated that the value chain activities of Sony company not only focus on providing best quality products but also other services centres believe in providing after sales services for the better resolving clients problems and mistakes. Sony Company needs to make changes in its existing value chain activities on the basis of clients demands and need in Australian market. However, people in Australian are more inclined towards having small technological equipment which they could keep in their pocket. This process is required to implement by the Sony Company if it wants to tap into Australian market with a view to increase its overall turnover (Baltes, 2016). This above given factors are considered by the Management department of Sony company to implement better strategic planning and introducing new products and services in Australian market (Babin and Zikmund, 2015). Marketing Mix strategies affected by PESTLE environmental factors PESTLE environmental factors provides all the associated internal and external factors which should be considered by company before implementing any strategic planning and marketing mix strategies. Political- Australian market is accompanied with stagnate political parties where government and political parties changes on only drastic factors. It is evaluated that Sony Company could formulate its marketing mix strategies in positive manner by considering that Australian economic and policies will be less flexible as compared to other countries (Lee, Kozlenkova, and Palmatier., 2015). Social- It put emphasis upon the values, belief, perception and other factors of clients. After considering various data from the market, it is evaluated that people in Australian is open minded and extravagant. Therefore, Sony Company while offering its products and services to clients in Australia, should be less worried about the prices. Company should focus on providing best quality in the market. In addition to this, if company feels that it has not provided its quality of work to Australian clients it will surely hamper its brand image in market. Social value, perception and people culture are the main base points which should be considered by Sony company while customization of its products and services in market. Environmental- It is evaluated that Australian market has technologies development and various rivals such as G E capital, Toshiba and LG are coming up in market with new advanced level products and services in market. Therefore, while deciding marketing mix, company should focus on environmental factors (Kova?evi?, Vu?emilovi?, and Ara?i?, 2015). Technologies- with the advanced development of technologies and peoples increasing inclination towards fast changing technologies, various companies are coming up with new advanced products and services in market. If Sony Company wants to penetrate the market with its new products and services then it should make innovation and creation in its electronic equipment through its research and development department (Khalili, 2014). Economical- The GDP growth rate of Australian is 8% which is tremendously showing positive factors. However, Sony Company should consider standard of living of people living in Australia, inflation rate and bank rate decided by the Central bank of Australia. These factors will reflects whether Sony Company should launch its products and services in Australian market or not (Armstrong, et al. 2015). Legal factors- These factors comprised of changes in laws, regulations and statues of the particular countries. However, In Australian economy, Sony Company cannot enter into strategic alliance with other partners with a view to eliminate competition form the market. In addition to this, tariff and tax rate of Australian country is also not liberal for the multinational companies. This factors reflects that if Sony Company wants to tap Australian market with its new products then it should consider various internal and external legal factor of Australian country (Siham, 2013). Companys view in terms of sustainability, business ethics and corporate social responsibilities Sony Company is an international company which has developed its core competency in selling music products and services at large. It has been observed that company has been complying with all the ethical and environmental factors at large. Sustainability of company is related to efficiency of company to deploy its resources. After implementation of PESTLE analysis and identifying marketing mix factors, it is evaluated that company has been using its all the resources in effective manner which not only increase its profit but also enhance the business functioning. In addition to this, people around the world consider music products sold by Sony Company high in quality and efficient. In terms of sustainability of company, it is evaluated that company has growth stage in its business functioning and selling unique and innovative products to its clients in market around the globe. In addition to this, Australian market is reflecting high amount of growth rate in electronic equipment busi ness. Sony Company could follow customized products and services to attract clients in market. Business ethics of company could also be measured with its systematic business practice and code of conducts (Kyaw, 2015).All the policies and business strategies followed by company is more clients oriented and complied with all the applicable rules and regulations. However, strategic alliance of company with other partners are also not for the cartel but indulged with a view to establish positive integration while supplying goods and services in Australia. As per the Australian laws and regulation, in order to discharge its corporate social responsibility, company has to comply with all the rules and regulations of corporation act 2001. Sony Company needs to contribute 2% of its average 5 years net profit in its corporate social responsibilities activities. However, the tariff and traits imposed on Sony Company is also not high which reflects that company could sell its products and serv ices in Australian economy at very cheaper rate. This reflects that if Sony Company wants to increase its market share with its newly developed innovated products and services then it should have effective corporate governance and business ethics in its business functioning (Djordjevi?, 2014). Branding of Sony Company Branding could be defined as quality or consideration of companys image in the eyes of clients. It is evaluated that Sony Company has been operating its music and other electronic equipment business around the globe. Therefore, company not only has domestic brand image but also international as well. However, clients perceived Sony Companys products high in quality and efficient in business due to its easy complex business functions. It is required by management department of Sony Company to provide best quality of services and electronic products to its clients for their increased level of satisfaction. However, the main impact which could be observed is related to durability of the Sonys products (Bakator, and Petrovi?, 2016). It is further observed that Sony Company could come up with effective strategic planning procedure which could be used by company while introducing new products and services in international market such as Australia, Brazil and China. However, residents in Australia have high purchasing power and more inclined toward buying new developed high technology equipment in market. It is evaluated that if clients are provided best quality of services throughout the time by the company then it will surely increase the overall effectiveness of company. Sony Company has core competency in providing the best quality of services and products to clients around all over the world. In addition to this, company has followed proper level of corporate social responsibilities and proper corporate governance program (Andersen and Simpson, 2015). This positive functioning of company will not only strengthen the companys business functioning but also create sustainable brand image in the eyes of clients at large. However, in Australian economy is reflecting positive business environment which allows business companies to sell its products and services at very low cost. In addition to this, the tariff and traits imposed by Australian government is very less which allows foreign companies to sell its products and services at very low cost to their clients. After evaluating available information on the Sony Company, it is analysed that if Sony Company maintain effective product quality and best products in market at very cheapest rate then it will increase the overall turnover and profit of company. Moreover, PESTLE analysis reflected that company has to make changes in its organizational policies and rules as per the clients requirement and needs (Akyol, 2015). For instance, clients in Australia are more found of small music equipment which are high in quality. If company could customized its products and music equipment in market then it will surely increase the clients satisfaction l evel and overall turnover of company. In the latest news published in broadsheet newspapers, it is observed that Sony Company has grasped 26% premium clients around the globe. However, with the increasing changes in the business of Australian market, if Sony Company wants to tap Australian market then it should sell newly innovative and creative music products. This product segment is niche for the premium products. As other organizations such as LG, Toshiba and Samsung are already selling music products at very cheaper rate but providing less quality music products which has less durability in the market. Sony company could create easily create brand image in clients mind who are living in Australia by creating core competency in high class durable quality music products (Jyothsna and Devi, 2014). Recommendation There are several factors which should be considered by Sony Company while tapping into Australian market. However, Australian economy is open economy which has liberal rules and regulations. It is further observed that the supply chain management of Sony Company focus on installing new cyber system and cloud based mechanism which will not only increased clients online experience but also increase overall productivity of organization. In addition to this, if company could install enterprises resources planning in its value chain activities then it will surely result to better quality and high level of quality experience in online shopping. This online developed portal will place Sony Company in unique position and also increase its overall market share in Australia and other markets as well. Now in the end, it could be inferred that Sony Company has strong brand image therefore, while introducing new innovative music product in Australia it will have to face low amount of problems an d competition. However, it is further observed that company should increase its hiring process and investment in Australian market. This market is very open and people in Australia are already more inclined to buy new innovative music products irrespective of their prices. The main problem which Sony Company would face from its newly introduced music products is related to rivals offering. If rivals such as Samsung, Toshiba and LG come up with advanced music products then it will hamper Sony Companys music product and also will diminish the brand image of company (Shafi, and Madhavaiah, 2013). Conclusion It is considered that if once Sony Company is beaten by other rivals in market either in terms of market share or quality of products then it will surely decrease the brand image in the eyes of clients on domestic and international level. In addition to this, if proper mechanism and systematic working channel is followed by Sony Company then it could easily achieve its set target and goals. However, the core intent of Sony Company is its branding. 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